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Do I Have To Be A Good Writer to Market My Own Business?
Many of the most effective low-cost marketing strategies require writing. What can a small business owner do if they're not much of a writer? Can they still market their business themselves on a shoestring budget? Marketing is a form of...
HOW TO BUILD AN ONLINE AUDIENCE ON A VERY LIMITED BUDGET
I find that writing articles based on my own knowledge and life experiences is the best means of internet marketing. In other words, you are BRANDING yourself. Writing down information (valuable), that can inform and most importantly, HELP others...
How to Market your Home Business on a shoestring budget
There are a number ways you can go about marketing your website, many of which are quite inexpensive. Effectively marketing your Home website is vital to your ultimate success. In fact, the key to growing a business, and particularly a new Home...
"Recycle Your Articles and Gain Tons of New Subscribers"
While there are many effective ways to promote your e-zine and gain subscribers, the one I've had the MOST success with is to write and submit articles for use in OTHER people's e-zines. "But wait a minute," you say. "Aren't I supposed to be ...
Why Your Website's Sales Are NOT Where You Want Them to Be
You have a good product at a good price. You know people want it. Why aren't you selling more? Today your website sells x number of your products. How do you get it to sell twice as many, ten times as many, or more? There is a simple reason...
 
7 Reasons Why You Should be Publishing an Ezine

Ezines: They're everywhere you look, and for very
good reasons. They are an excellent online marketing
tool. If you have a website and aren't publishing your
own newsletter, I'm going to give you seven very good reasons
why you should start.

1) Establishes Trust: When people visit your website,
they have no idea who you are. As far as they're
concerned you might be some evil person lying in wait,
just trying to get your hands on their credit card
number so you can run up the national debt. The media
is partially to blame for this unfounded fear, but
you need to be aware it exists and get those visitors
to trust you in order to turn them into paying
customers. Publishing an ezine helps to establish you
as a reputable business dealer and over time, inspires
trust.

2) Brings Visitors Back: Statistics show a customer needs
to see your advertising message six or seven times before making
a purchase. But how do you get a casual browser to come
back? When someone signs up for your ezine, the mailing
itself will serve as a reminder to to revisit again
and again, eventually turning your subscribers into paying customers.

3) Establishes You as an Expert; Builds Brand Loyalty:
Just because you're in business on the web, does that
really mean you know what you're talking about? By
publishing a newsletter and writing
your own articles, subscribers will come to see
you as an expert in your field. This and the familiarity
they feel from reading your newsletter will reinforce brand loyalty
to your site, turning many of your current subscribers
into future customers.

4)Keeps Current & Potential Customers Up to Date on
New Products & Services:
We all add on to our current list of
products and services on a regular basis. Pricing may
change, we may add new sections of interest to our
websites, etc. Your publications allow you to share
this important information with current and potential
customers keeping them up to date and possibly bringing
them back for a new sale. Nothing is worse then having a
client tell you he went to one of your competitors
because he didn't know you offered that same service
or product.

5) Builds Relationships: Let's face it -- Building a
relationship takes time. Ezine publishing is one
avenue towards doing


so.
I can't tell you how often I get an email from someone
who feels she knows me after subscribing to my
ezine for the past year or so. Relationship marketing
is important on the Web and publishing your own
newsletter will help you do just that. The truth is,
we'd rather spend our money with someone we like
than someone we don't know.

6) Allows You to Build an Opt-In Email Marketing List:
Repeat after me: Spam is bad, opt-in is good. You can't
buy a list of names and start blasting out your marketing
message to people you don't know without getting yourself
into a lot of trouble. But if those people have opted in
to your ezine they have given you "permission" to send
them email. They're an attentive audience who has
already said they want to hear from you on a regular
basis. You never want to abuse this right, but if
you send out helpful information you'll be able to
plug your company in between the lines without making
anyone angry.

7) Keeps Your Website Fresh in Visitors' Minds:
Have you ever gone to a website and really liked it,
only to forget about it later? Sure, you may have bookmarked
the site, but maybe you haven't gone through your
bookmarks in a long time. I love when I get an ezine
from one of my favorite sites, which serves
as a trigger to "pop in" for a re-visit. This technique
of "reminding" someone about your site is important;
it really helps to keep a constant flow of traffic
returning to your website.

Ezine publishing is one of the most effective marketing
tools online today. Not only is it powerful it's probably
one of the most cost-effective tools you can use in
promoting your website. If you haven't tried it,
it's never too late to start. Publishing
your own newsletter can be one of the most rewarding
tasks you perform....not just financially, but also
personally. You'll get a warm and fuzzy feeling from
all of the people you'll be helping.....and that, my
friend, is a reward in itself.

About the Author

Merle
http://www.ezineadauction.com
"Where the Best Deals in Ezine Advertising are Made"
Subscribe to Ezine Ad Auction Authority and be
kept up to date on new auctions as they're added
and much more subscribe@ezineadauction.com
For advertising information send mailto:advertise@ezineadauction.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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  • internet 101 hitch your wagon to a star for internet success

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  • johnny appleseed a lesson in sowing and reaping

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