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10 Effective Ways To Gain More New Ezine Subscribers
1. Swap ads with other ezine publishers. Swap sponsor, feature, classified or solo ads with publishers who have subscribers targeted to be interested in what your ezine covers. This will provide both you and the other publisher with a...
Bridging the Online/Offline Gap
For some businesses, it's almost like making a lifestyle change. A company born online glues itself to the Internet with a passionate belief that it's the way of the future. Conversely, many brick and mortar businesses hold on to their ...
It's Up To You!
A race car driver once gave some advice on how to steer through an accident. He said most people make the mistake of looking at the obstacle they could hit rather than looking for an open field. He then made the point that a person will steer in the...
Profits With Mini Sites
Gone are the days when marketers used to build monster 500 page web sites trying to sell almost everything imaginable. Surfers do not want to get lost in a maze of information or confused about which product to purchase. Mini web sites are soon...
Writing EFFECTIVE Ad Copy For YOUR Ezine
Writing EFFECTIVE Ad Copy For YOUR Ezine by Laurie Rogers Copyright July 2002 Many people just don't want to face the fact that effective ad copy is very detrimental to YOUR success. Let's face it, if your ad copy is poor, sales just are NOT going...
 
A Marketing Lesson From TV's The Apprentice

Advertising and marketing are creative disciplines. That's one reason I love being a part of the marketing industry. Finding creative solutions to help clients sell their products and services is a fun way to make a living. Having said that, I must also say that too often I see marketers going too far.

In my opinion it is certainly possible to be too creative for your own good. What exactly do I mean by that? Let me share a very public example to explain.

My example comes from the reality television show, "The Apprentice." Okay, so I admit it, I LOVE that show. I'm not much of a reality TV fan, but there's something about watching these teams compete on business challenges week in and week out that intrigues and entertains me.

Quite often they are given marketing-related tasks on the show. Let’s face it, marketing is one of THE most important jobs you’ll ever have in business. If you can do it well, your business will more than likely do well. If you can’t market well, your business is in trouble.

In a recent episode of “The Apprentice” the task was to create a TV commercial for Dove Body Wash. The teams were instructed to come up with an "out of the box" 30-second spot to promote the product. The result?

Both teams created garbage! I guess some may argue they certainly did think "out of the box," and both teams tried to justify that's what they did, but in the end, they failed miserably at their number one task: to sell the product!

And that's what I think happens to many marketers who try to be too creative. They lose sight of the fact their job is to sell a product or service. To do that effectively,


your marketing has to be one word: relevant.

You can be as clever or creative as you want, but in the end if your marketing is not relevant to the product and to those who are most likely to buy it, you have failed.

Look, I realize we have to be creative to capture our audience's attention. After all we are trying to cut through a sea of marketing clutter. I just wish more marketers tried harder to connect with their audience vs. simply entertain them.

Heck, I sometimes wonder if marketers even know who their audience is. This definitely came into play in The Apprentice with both teams showing men using Dove Body Wash in their commercials. C'mon, it doesn't take a lot of sense to recognize this product is for women! But because they were so focused on being clever, they lost sight of this very basic fact.

If I can leave you with one thought it is this: Identify and know your audience and then aim to connect with them and jump into the conversation they are already having in their head about your product or service.

If you can do this, you will be effective in capturing their attention, AND selling your product or service.

© Copyright 2005 Debbie LaChusa, 10stepmarketing

About the Author

20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners and solo-preneurs successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com

 

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Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
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  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

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  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing or whats that you say

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  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

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  • interviews with successful ezine publishers paul becker

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  • interview with an ezine marketing pro alexandria k brown

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  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • mini persuaders six steps to successful classified ads

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  • my cybernet life story the life and trials of an internet junkie

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  • offline promotion 45 places your url should be seen or heard

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  • payment processing basics

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  • personal profile of the week bob osgoodby

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