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Fishing For Ezine Subscribers
The Bible tells the tale of the fishermen who were just not catching a thing. Jesus came along and told them to cast their nets on the other side of the boat, which they did. Surprise! They caught so many fish their nets began to tear. ...
Online Marketing: Five Fun Ideas that Increase Traffic
1. Using Hidden Links to increase subscribers or for a contest. Place a not so easy to find link in your copy and then ask people to find it. Give them a prize or freebie for finding it. Or you can give them the ebook after they find the link and...
The Worst Marketing Strategy You Can Use
PUBLISHERS: You may use this article in your online ezine or on your web site provided you do not change the article. You must also include the resource box at the end of the article. Any links that appear in the body of the article or in the...
What IS an e-Advertiser? - Why You Should Use One!
Copyright © Marion Stearns - All Rights Reserved http://www.admistress.com ==================== A good and qualified Value Advertiser, should have access to the most comprehensive resources available. This is a tremendous benefit when you're...
Which of these mistakes are you making with ezine advertising?
Ezine advertising has been glorified by experts the world over as the last refuge for the little guy/gal to make a buck online. Well, I hate to deliver bad news, and please don't shoot the messenger, but there are some draw backs to ezine...
 
A Useful Skill to Acquire to Explode Your Marketing Efforts

Copywriting is by far one of the most important skills you should acquire in order to succeed at your internet marketing endeavors. Some people seem to be naturals while others must learn and practice techniques in order to achieve the ultimate goal of connecting with readers through their emotions. Good marketing will cause your readers to act on their emotions, many times without even realizing it. There are several techniques available. One is creating a sense of urgency by using time-sensitive phrases or deadlines. This idea can be used not only for selling but also for getting signups for your ezine or requests for more information on a topic. The key is getting inside the door for a possible future sale.

Copywriting done well is really just a manipulation game between you and your potential customer or reader. You want to play on their emotions and help show them how you can help with their desires. Notice I stated desires and not needs. A common misconception is that we should sell something our customer "needs", when in fact we should be selling what they "want". Offering something your customer wants combined with a sense of urgency will cause consumers to be more willing to spend larger amounts of money in fear of missing out on the deal, and they will make more impulsive purchases.

Manipulation is a strong word and many people have a hard time achieving this skill. If


you are one of them, in order to off-set these feelings make sure the product you have selected to sell will somehow truly benefit the individual. If you succeed with that idea then you will know it will be something of value to them in exchange for the monetary transaction.

Some main motivators you can include in your copywriting can center on emotions such as love, guilt, greed, fear, personal security and happiness. Everyone has these feelings; your job is to bring them out into full view. Always write as if you are talking to that one individual personally and base your information on how and why what you have to offer will benefit them. The key here is making it seem as though the product is there to benefit them and only them. Take a look at other successful copywriting, see what seems to work and add your own personal touch to that idea. Don't steal but use the ideas to shape and mold to fit your own needs. Developing this skill along with the art of manipulation can greatly increase your sales and success and in turn lead to equating your name as an expert in your field.

About the Author

Kellie Marzolf publishes the GoForTheGold Directory Newsletter where you will find informative articles on marketing, promotion, and ezines. Weekly safelists to join, useful resources and free bonuses in every issue. Begin your subscription today:
http://www.goforthegolddirectory.com

 

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Monthly magazine with reviews, articles, and discussion forums.
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E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
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Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
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  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

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  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

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  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • know these five audiences to write a top selling book

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  • mini persuaders six steps to successful classified ads

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