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Email Marketing Lesson: Starbucks, A Sexy Lady, And My Search For The Ezine
The other day I heard someone at a 6:00 am network meeting proclaim - "I have an ezine!" Still half asleep, and hopped up on my third cup of coffee, my mind raced to try to figure out what he was talking about. I remained silent and sent my...
Hosting Hints
To succeed in today's world of e-commerce, it is absolutely essential that you have a website. The host you choose can have a profound impact on the success or failure of your business. One thing you need to consider is whether to use a...
Make Your Readers And Customers Love You - Tell Them How-To Do It!
One of the bits of feedback I've gotten many times from my ezine readers is that they want more how-to articles. Everyone tells them "what" to do to: build their business, drive more traffic to their websites, make more sales, etc. However, very few...
MLM Training- MLM Recruiter? MLM Sponsor? MLM Babysitter? MLM Mentor?
by Doug Firebaugh There are many Leadership factors involved in building an mlm downline, but none are more frustrating than the roles a Network Marketing Leader can play when recruiting and engaging a new person in this business. We...
Some Advertising Is Doomed To Fail
When people are concerned about the lack of response to their advertising, usually they complain about one of two things. They either say, "I put it in all the popular ezines but nobody responded" or "I followed all the copywriting 'rules' but...
 
An Interesting Phenomenon

Being a student of internet marketing and marketing in
general, I don't pretend to have it all figured out. This
article probably won't give you all of the answers, but I
hope it at least gives you a few good questions.

I subscribe to dozens of newsletters/ezines because I'm
always looking for more and better information, solutions,
strategies, answers, tips, tricks, etc. I don't think I'm
unique either. In fact most people who are determined to
make their living online, get as many or more newsletters
than they can handle.

In the past few weeks, I've begun to take notice of an
interesting phenomenon.

Two new ebooks, and a program which is supposed to bring
you more traffic, were all introduced around the same time.
I happen to subscribe to the newsletters of the prime
sources for each of these new offers.

Both of the ebooks come with resale rights. The traffic
program, which is free, has a multi-level scheme, whereby a
user's benefits increase by introducing new users who in
turn introduce new users and so on.

Now here's where it get's interesting. Within a day or two
of receiving these offers from the prime source, the same
offers started pouring in from all sorts of newsletter
publishers.

In other words, they bought the ebook(s) and/or signed up
for the traffic program, got out their lists and got busy.
And they wasted no time.

Now, this probably happens all of the time, but it was the
first time that I actually stopped to watch it take place.

This "phenomenon" brought up the folowing questions.

1) Is there any money to be made on products when the
resale rights are so easily obtained?

Money is money and even a couple of sales will cover the
purchase price and a put a few extra dollars in your
pocket. But I think there is a deeper question here. Is it
worth using up some of the precious but


limited amount of
attention your audience can give, on offers like these, or
are there better ways to take advantage of it?

2) Is it a good idea to give away resale rights to everyone
who purchases your product, when instead you could line up
some good affiliates and profit from each and every sale?

I think that I know the answer to this one! When it comes
to ebooks, yes, it probably is a good idea. Most likely,
the author is employing the following, rather clever
strategy. He or she is counting on healthy back-end profits
from links within the ebook to other products/services.
This is even better than making it a free ebook, because
now there are hundred or even thousands working very hard
to distribute it, thus vastly increasing the number of
people exposed to those profitable links.

Hey, I guess I do catch on.

3) Is multi-level promotion, as in the case of the
aforementioned traffic program, inherently flawed?

Now, I'm not talking about two-tiered affiliate programs,
or even products that come with resale rights. I'm talking
about anything you promote in which your profits/benefits
are dependent upon getting other people to promote it too.

I'm not going to answer this question, as it is much like
debating religion. When it comes to MLM or multi-level
marketing, there are believers and non-believers and both
are equally passionate.

I want to make it abundantly clear that I am not knocking
anyone who employs any of the marketing/promotion methods
outlined in this article. As I stated at the very
beginning, I am just a student, struggling to learn. There
is one thing I've learned for sure though, he who is the
prime source stands to gain the most.


About the Author

Tom Busch publishes The Power Player newsletter
and has an internet marketing resource site with
Free downloads available at http://tombusch.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

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  • hunting for niches

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  • importance of marketing offline

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  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

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  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

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  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

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  • interview with an ezine marketing pro alexandria k brown

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  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

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  • nine power words to punch up your ads

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  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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