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How to Harness the POWER of Pay-per-Click Search Engines
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Are Announcement Lists Effective?

When you start an ezine, you realize after a few short weeks
that you will actually have to promote it in order for it to be
successful. But how do we do that? We have all asked ourselves
that question. When you begin to seek out solutions, most of us
quickly discover Announcement Lists. But, how effective are they?

New List Announcements are great, but you can only use them once!

When you start out with a new list and begin promoting on the
announce lists, you are thrilled by each new subsciption. But
after some time passes, you begin to notice that your new
subscriptions are waning. Most list owners will reach this point
and start playing with their ads a bit. This is a good excercise,
it will help you learn to craft a better ad. Let me give you some
of what I learned when I started trying to create a better ad.

You can learn alot by watching your own methods for looking at
announcement posts. If there are certain things in an ad that
trigger certain reactions in you, then you can be fairly certain
that other people will react the same way.

Take for example white space. White space is wonderful. It is much
easier on the eyes than an ad that runs along for miles without a
break. It provides a clean appearance and seems more professional.

Subconciously, we may be equating white space or the lack thereof,
to the different subconcious reactions we have towards a clean
person versus our reactions towards a bum in an alley way. By
paying attention to my own reactions to various ad styles, I have
learned that you do need that white space to break things up, or
people will skip your ad altogether. My ad efficiency increased
by 25% by learning just this one lesson.

You need to try to cycle your ads and try different things. Each
week, try a different approach for your ads. By doing this, you
will begin to see what works best for your particular ezine.
Different ezines will need a different style of ad, to represent
the differentiation of subject materials and the people who read
them. Despite the differences of the various genre, some tactics
will be effective for all of them. The remainder of this article
will continue to address some of those constants.

Some of my early growth explosions came as a result of using
testimonials in my ad copy. I know you have heard people talk
about that before. I know, because I have read more articles on
the subject of using testimonials than for any other subject
material.

I highly recommend that you will want to include the single best
testimonial you have received from your subscribers. It is not
important how many testimonials you have, as long as you have


one
that is really descriptive and informative. It only took me one
ad with one testimonial to understand the importance of using
testimonials in my ad copy.

Because my own newsletter appeals to such a wide audience, I
wanted to make sure that I was able to include testimonials from
folks from every level of computing experience. I have found the
four best testimonials from my readers, and the testimonials
represent all levels of computer users from the new computer
user, to the experienced computer enthusiast, to the computing
professional. Two of the four testimonials address the new user,
each from a different perspective.

Depending on where I place an ad swap or announcement, I have
enough range in my testimonials to provide incentive to anyone
to subscribe to my ezine. I have even updated my subscribe page
to include all four testimonials, so that anyone contemplating
subscription, will discover at least three more reasons to
subscribe.

My readers tell my story the best, and the vast majority of folks
who will be reading my ad want to know what my readers think of
my ezine, before they are willing to consider subscribing. If you
would care to see my testimonials in action, please feel free to
visit my subscribe page to see for yourself:

http:/ opica.com/lists/WindstormComputing

The point is, you need to try out different ads all the time. In
their order of importance, the two ad structures that provided
the best returns from my announcement ads have always come from:
1. testimonials, and
2. ads that included tips or materials from my newsletter,

Announcement lists are a great source for testing out your ad
structure, and discovering what works and what does not work.
But, in time, you will notice that what has worked before, does
not seem to have the same pull that it used to. It is at this
time that you need to start exploring the other great avenues
available for producing new subscriptions.

The other day I was cruising around, and I realized why, after a
time, why we get such a slim return from our postings on announce
lists... Between all 20 or so lists that I submit to, there are
maybe 2000 subscribers between them, and my bet is, most of those
subscribers are people like you and me looking for their own
subscribers!


About the Author

Bill Platt is the owner of http://ThePhantomWriters.com .
Consider employing our team of professional wordsmiths to weave
articles developed to reach your target market. We can help put
your business on the road to Internet success, with custom,
ghosted articles that will drive targeted and motivated buyers
to your domain for years to come.

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • marketing basics gather it all up

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  • mini persuaders six steps to successful classified ads

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  • my cybernet life story the life and trials of an internet junkie

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  • newbies guide to writing and submitting ezine articles

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  • nine power words to punch up your ads

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  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

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  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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