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"Are You Doing It on a Regular Basis?"

If you're an ezine publisher I have one word for you: "consistency."
When planning your newsletter, you need to decide how often your
ezine will be sent out to your subscribers. Essentially,
you need to create a schedule and stick with it. But how often
should you publish? How much is too much and how often is not
enough? When it comes to frequency, the usual choices are
daily, weekly, bi-weekly, or monthly. Let's examine the pro's
and cons of each one.

DAILY: If you plan on publishing a daily ezine be prepared
to do a lot of work. Think about it. That's a total of
365 issues you'll need to create every year. Not only is
this a monumental task, but daily publications can become
annoying fast especially since most of us are dealing with
information overload and bulging email boxes.

WEEEKLY: Once a week is a little better but it still can
be time consuming to produce a quality ezine on a regular
basis. That's 48 issues in a year, still a lot of work.
Some are of the opinion that once a week is still a bit
too often and showing up in someone's mail box four times a
month can appear to be too much for your subscribers.
On the pro side they'll have a hard time forgetting about
you.

BI-WEEKLY: Every two weeks seems to be just the right
mix for many. Whereas weekly can be too much and once
a month not enough, every two weeks seems to work like
a charm. Publishing an ezine twice a month is just often
enough to keep you fresh in your subscribers' minds but



not so often that they become annoyed with you and
start reaching for the unsubscribe link. As an ezine
publisher, twice a month can be easily worked into your
busy schedule without too much strain.

MONTHLY: Even though many ezine publishers go with a
monthly schedule, it does have its drawbacks.
Mailing just once a month can cause a subscriber to forget
who you are or that they even subscribed to your ezine
in the first place. Many a Spam compliant has started
this way. Don't get me wrong, I subscribe to many
monthly ezines myself, but sometimes by the time I
receive an issue I've almost forgotten I was subscribed
to it. It just doesn't seem often enough to keep the
publication fresh in my mind. On the plus side it's not
too much that you're messages become annoying.

So there you have it; the options for choosing an appropriate
publishing schedule. Which one is right for you will
depend on your time constraints and what you're trying
to accomplish with your ezine. So next time someone tells
you it's the size that matters don't believe it -- frequency
can make the difference between a memorable newsletter
and one that just fades into the woodwork.

So how often are you doing it?


About the Author

Merle: http://www.EzineAdAuction.com
"Where some of the BEST Deals in Ezine Advertising are Made"
Buy & Sell Ezine Ads in a live auction setting!
Publishers sell off your excess inventory and Buyers
pick up some Fantastic bargains. Go now.

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
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BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • i want to do an ezine part 3 what is content

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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