|
|
|
10 Tips for Successful Ezine Advertising
When it comes to advertising, I've tried just about everything. I tried free classified ad sites, I tried FFA sites, I tried banner exchange programs. The results? Not much. I was tired of hearing that the Internet is the largest market in human...
7 Ways to Self-Promote Within Your E-zine
We all know that an e-zine won't attract and keep subscribers without offering insightful, practical content. If you only drone on and on about how wonderful you and your services/ products are, your readers won't stick around for long. But let's...
How to Find Info Resell Right Heaven!
Publishing Guidelines: You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated. Please send inquiries to...
Interviews With Successful Ezine Publishers - Pamela Geiss
Pamela Geiss is the publisher of LotsaPerks Newsletter which offers tips and articles on the best ways to advertise online. Pamela publishes twice a week with an occasional Sunday tutorial that teaches her subscribers something they have asked to...
Why Most Affiliate Marketers Fail!
You can't make money with affiliate programs if you listen to the affiliate program! I know that sounds like gobbly-gook but here is what 99% of affiliate members end up doing, and ensuring their lack of success: 1. They see a sales page that...
|
|
| |
|
|
|
|
|
|
Attracting Targeted Visitors
"If you don't know where you are going, then it doesn't matter
which road you take, does it?"
-- Cheshire Cat in Alice in the Wonderland.
=================================================================
A few days back a client was sitting with me when I connected to
the Internet and launched my browser. He was precariously
surprised to see that the default page of the browser was not my
web site, but a general purpose portal.
When I asked him why I should have my own web site as my default
page, he said, "In this way, at least you'll be generating hits
for your site if nobody else does so."
And then, after a philosophical cogitation, he raised an ominous
doubt rapt with alarm, "If you are not making an effort to
generate hits for your own site, how will you do it for mine?"
Luckily I was able to explain to him that a tsunami of hits on
the web site does not in anyway bespeaks of a flourishing online
business. Me visiting my own site 6-7 times a day does not make
sense because I'm not doing business with myself. What matters
is, those people should visit my web site who can make use of my
services - people who can be my prospective clients, and
subsequently, clients.
Generating hits is one of the major concerns of the newbie web
site owners. They want to see the numbers increasing
exponentially - 200 hits per day, 500 hits per day, ... 10,00,000
hits per day. And then they get depression attacks when these
hits do not generate a single sale.
Thousands of random hits, or in a refined manner, visits, are
important for those web sites who want to earn advertisement
revenue. Ok, even for those, just hits don't work out. They have
to be "Targeted Hits". Accidental arrivals have zero value, or if
you are very optimistic, a little more than zero value.
50 targeted hits are more precious than 5,000 untargeted hits,
because there is greater probability of them turning into
business. Targeted visitors visit your site because they are
actually looking for a site like yours, and once they are on your
site, it's up to the presentation of your site whether they do
business with you or not. Even if the targeted visitor doesn't do
business on the first visit, there is a big chance that she/he
would bookmark your page, and subscribe to your product
information publication or newsletter.
Untargeted visitors, on the other hand, needlessly consume the
precious bandwidth. They stumble upon your site through some
ill-conceived banner or wrongly defined keyword, or due to their
own state of confusion. They are not looking for your sort of
service or product. They are just giving you false notions and
hope by swelling up your counter.
The primordial step towards attracting a target audience is,
defining the goal of your web site. Is the web site a general
information source for your existing
clients/customers/employees/suppliers/relatives/friends/enemies..
. , or you plan to attract new people?. Once this is realized,
put yourself in the place of your prospective user. How would you
find your sort of service on the Net? How would you like to use a
web site similar to yours? Talk to your friends, accumulate and
analyze their feedback. Let your existing clients use a prototype
of your web site, and encourage them to give some constructive
feedback, in lieu of some incentive if necessary.
To make sure that you attract only those visitors who would like
to carry out transactions with you, you have to take into
consideration the following points prior to the design and
construction of your web site:
1. Do
you know what segment of the population would find your
web content interesting? What economical, political and social
background are they going to come from? What's going to be the
gender, and the age range, and the educational qualification?
2. Are you aware of their surfing habits, their Internet
awareness level? Do you know what's the frequency of their
business transactions through the Internet? Are they first time
service buyers or seasoned buyers?
3. What's the hardware/software your audience is expected to use
while logging on to your site? What's their surfing speed and
connection speed? Do they have to pay a lot while surfing? Many
surfers don't surf with ease because they have to bear heavy
telephone connection cost in order to use the Net as in Europe
and Asia.
It's not sometimes technically and logically feasible to
accommodate all the points mentioned above, but as one evolves as
a webmaster, things can continuously be improved, according to
the feedback garnered from the users, day by day, week by week,
month by month.
After you've designed and planned out your web site, you can take
the following steps to get the traffic of your preference:
1. Define your keywords properly for the search engines. You
don't have to incorporate the entire thesaurus for your product.
The more you narrow down, the more target audience you'll get.
Limit yourself to 6-7 keywords if you want to target a highly
focussed group. You can also do keyword bidding at various pay
search engines like RealNetworks and GoTo.
2. Formulate a concise and to-the-point description of your
index page. Try to include words, in a manner that the sentence
makes sense, that might help search engines find your site.
3. In directories like yahoo!, always choose the right heading
to add your URL. Don't think that the more general heading you
choose, the more visitors you attract. Remember it's not the
quantity that matters, it's the quality. So go to the lowest
level before submitting your URL.
4. Try to include the major searchable words in the first
paragraph of your web site content. Many search engines read
first 250-300 words of a page to index it.
5. I've noticed search tools like Google use the title of the
page to give it recognition. But the recommendation by the gurus
of web development is that the title should be the name of your
company. Still, since Google spiders all the pages if your web
site even if you submit just the index page, you can play around
with the titles of the other pages. Just make sure that from
every page, there is a link to you main page, and the link should
be attractive enough.
6. A compelling signature that accompanies your e-mail messages
many times generates useful visits. It should constitute of a
two-line, pithy description of your business, and the link to
your URL.
7. Although this I wouldn't suggest to people who have to pay
for the online time according to the usage hours, you can look
for various message boards and bulletin boards to spread the word
around about your business. Don't outright start your media
blitzkrieg though. Introduce yourself first, participate in
various discussions and debates, and during on of the
interactions, you can tell about your business.
About the Author
Amrit Hallan is a freelance web developer based in New Delhi,
India. He also publishes an ezine for web developers by the name
of BYTESWORTH REACHOUT and you can subscribe at
mailto:bytesworth-subscribe@topica.com. To know more about his
work, you can visit http://www.bytesworth.com
|
|
|
|
|
| Ezine Article Submission - Submit Your Best Articles For Massive ... |
| EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
| ezinearticles.com |
|
| The Ezine Directory |
| The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
| www.ezine-dir.com |
|
| e-zine-list: John Labovitz's e-zine-list |
| I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
| www.meer.net |
|
| BME: Body Modification Ezine - The biggest and best online bod-mod ... |
| Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
| www.bmezine.com |
|
| Ezine Publishers & Email Marketers Promote Their New Email ... |
| Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
| new-list.com |
|
| Ezine - Wikipedia, the free encyclopedia |
| Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
| en.wikipedia.org |
|
| News & Ezine Strategies For Email Newsletter Publishers ... |
| EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
| emailuniverse.com |
|
| Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
| Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
| www.bestezines.com |
|
| Ezine Directory |
| Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
| www.ezinelisting.com |
|
| Browser based email list management, ezine hosting, and campaign ... |
| Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
| www.ezinedirector.com |
|
| Splendid E-zine |
| Splendid: Daily music reviews, articles, interviews and more. |
| www.splendidezine.com |
|
| OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
| Monthly magazine with reviews, articles, and discussion forums. |
| www.os2ezine.com |
|
| E-ZineZ - The Handbook of Ezine Publishing |
| An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
| www.e-zinez.com |
|
| EzineUniversity - Free Online Training for Ezine Publishers |
| EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
| www.ezineuniversity.com |
|
| Ezines |
| E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
| www.web-source.net |
|
| My Favorite Ezines - The Family Friendly Ezine and Email ... |
| The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
| www.myfavoriteezines.com |
|
| Tattoos.Com Ezine Front Page |
| Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
| tattoos.com |
|
| Welcome To Ezine.Com! |
| Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
| www.ezine.com |
|
| Ezine Information |
| What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
| www.dtguide.com |
|
| Asian American Movement Ezine |
| Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
| www.aamovement.net |
|
|