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10 Steps to Better Sales Copy
10 Steps To Better Sales Copy You've worked so hard getting that much elusive traffic to your site. You've taken out a few ezine ads that have returned a good number of clickthroughs, you're getting some traffic from the major search engines, and...
7 Powerful Marketing Tips To Ignite Your Sales
1. Publish an ezine. Your ezine will give you a very effective way to get more repeat traffic, build up your credibility, and increase your sales. Make your ezine into a source of useful, original information by writing your own articles or by...
Taking E-mail marketing to the next level
Many types of Internet advertising don't work as well as they once did. People have gotten used to banners and don't click on them. Some ezines have failed to keep their readers' interest and ads sometimes get less response. Search engines are...
The Dreaded "M" Word, and Why We Need to Do It
You offer a superior writing/editing service. You've written an awesome book. Your newsletter is arguably one of the best of its kind. But if no one knows about it...if no one knows about *you*... Let's face it. Marketing your book(s), your...
Today, While I Surfed the WebThursday, August 26, 2004
Today, While I Surfed the WebThursday, August 26, 2004 It was another interesting day surfing the web trying to raise my website’s link popularity, increase brand awareness, and advertise to bring in new targeted customers. I keep finding it hard...
 
Top 10 Reasons Why I Reject Article Submissions

Each week I receive dozens of article submissions to my websites from aspiring authors, website owners, and entrepreneurs. Unfortunately, I can only use a small fraction of the articles I receive because the writers are making one of the crucial mistakes listed below.

KEY POINT: When you submit articles to a newsletter/ezine publisher or a website owner, you have to remember that we aren't going to publish YOUR article for OUR customers and visitors unless it is a high quality article that gives something of value.

If you're writing articles like crazy, but getting very few of them actually published, then you might want to re-evaluate your approach. Are you making one of these crucial mistakes?

1. Poor Subject Matter:
If you're going to bother to write an article, write about something that we're interested in reading about. In other words, address a problem and provide a solution. Articles that approach an old problem in a new way or with a new twist work well too -- you don't have to necessarily discover a whole new problem that no one else has ever though of before (If you discover a whole new problem and have the solution you better be thinking of product creation not just an article!).

2. Write with personality:
No one likes to read text books. Put a little of your own personality into your writing and make it engaging and entertaining as well as informative. If you have a sense of humor, use it. You have a good chance of being published on one of my sites if you make me giggle... Belly laughs are nearly guaranteed to be published.

3. Write for your audience:
Don't send an article about the value of protein in the American diet to a Russian Political website or the publisher of a podiatry newsletter... They don't care.

4. Write a decent sized article:
I would much rather an article be a little bit too long than very short. Four hundred word articles just don't have enough meat in them. I'm not suggesting that you ramble, but you've got to give me some details if you want me to publish your piece.

5. Break up your article:
Don't write your article in three long paragraphs. Break it up into smaller paragraphs with a few single lines, bullets, etc. to make it easier and more enjoyable to read. Again -- no one likes to read text books.

6. Spell Check and Grammar:
I don't mind correcting a couple of mixed up


letters now and then, but let's be reasonable -- spell check your articles. Grammar is another thing that bugs me. I know that I don't always get it perfect myself, but your grammar has to be reasonable. Some of the people sending me articles need to take a high school English class.

One last point in this category is word usage -- don't use words in your article unless you actually know what they mean. Using big words doesn't necessarily make you look smarter. Did you know that newspapers are aimed at a sixth grade reading level?

7. Stop sending sales letters:
No one will publish an article that reads like a sales letter... period.

8. Forget about affiliate links:
Use your head... why would anyone use your article if it's full of your affiliate links? Ever hear of the "Golden Rule?" This is kind of the "Golden Rule" of writing articles -- don't expect someone else to do something that you wouldn't do. Would you publish another writer's article if it were full of his affiliate links? I doubt it.

9. Create a reasonable resource box:
A resource box should tell me who you are, what you do, and how I can get in touch with you. It's not unlimited advertising space for you to describe every website you run and each product you sell. Don't bother sending an article where the resource box is half as long as the article itself. That "Golden Rule" thing applies to resource boxes too.

10. Only write about what you know:
Even if you're writing an opinion piece, get your facts straight. Don't write an article filled with advice that you have no business giving.

If you take nothing else away from this article, remember that good copy always answers "What's in it for me?" When you're writing articles to send to newsletter and website publishers, you have to answer that question on two fronts...

What's in it for the publisher? Why should they show your article to their customers and visitors? Does it give something of value?

-- AND --

What's in it for the people who will ultimately be reading your article when it's published?

After all, the idea is to provide some worthy content that compels readers to visit your site, subscribe to your newsletter, or buy your product. So next time you send an article, what's in it for me?

About the Author

© Chris Yates - All Rights reserved.
http://www.YourSiteSupport.com

 

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Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
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Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
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Monthly magazine with reviews, articles, and discussion forums.
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E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • if your sales need a shot of adrenaline maybe your easy street needs a bump

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • increase your book sales when a book for sale is no longer a book for sale

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

  • internet success is it only a dream

  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

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  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • just give them what they want

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  • know these five audiences to write a top selling book

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  • little red riding hood went walking in the ezine woods alone

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  • mail orders success guide

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  • mama i aint spending another dime

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • misspelled words make you money

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • novice increases web traffic building a substanial business

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • ok people lets get real

  • old and new contents for your ezines newsletter

  • one american city defies the rule

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

  • open the door to more business with your ideas

  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • pitching tips to land major media placements

  • planning and creating your e zines content

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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