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5 Keys To A Succesful Ezine
5 Keys To A Successful Ezine By Al Martinovic There are 5 basic keys you need for your ezine to be successful and here they are though not necessarily in this order. 1- Hosting You need good reliable hosting for your website. You don't want to...
5 simple and easy ways to advertise online
Advertising is everything some people say. Regardless if you have a product, a service, a hobby website or just want to share pictures of your wedding, you have to advertise somehow to get the traffic to your site or blog. But not all traffic is...
Boost Your Search Engine Ranking And Generate Free Traffic With Reciprocal Links
Reciprocal links are an important step in your overall plan to get site visitors. What are they? Reciprocal links are mutual links you and some other web site owner agree to post on your respective sites. Why are they so important? It goes back to...
Publishing guidelines: Please feel free to publish this
A simple classified ad placed in a highly targeted vehicle can be a great way to kick start your sales, especially if your company is the new kid on the block with low visibility and a small advertising budget. There are two components to this...
What The Fly Doesn’t Know About Marketing
Have you ever watched a fly on your window? See how it flies up, down, and across the window trying so very hard to find a way to escape from the room, wanting so very much the freedom of the open spaces just on the other side of the window. That...
 
Consistency Counts: How to Get Better Marketing Results in No Time

It's almost a given that when I speak to a new client, she tells me how much she's always hated marketing herself. "I'm no good at it" and "No matter what I try, it doesn't work" are common complaints.

Worse, many small shops hate marketing so much that they literally avoid it entirely, or do marketing using the "dribs and drabs" method -- you know, a drib here, a drab there.

In order to gain the trust of your prospects, you have to make contact with prospects enough (and make contact with enough prospects) to show them that you're the solution to their problems.

Are you marketing your business enough? It's high time you found out!

1) Outline your current marketing activities. Which techniques work? Which ones are a waste of time? Measure the quantity of new business that each method achieves, as well as the quality of business sent to you by each technique. If something proves to be a dud, think about either optimizing the process or dropping it to free up time for other marketing activities.

2) How often do you contact your current clients? Do you stay in touch with paying customers regularly and reward them for their continued relationship with your business? If not, why not? Is there a good reason for people not to return, or are you losing your most valuable asset -- a bird in the hand, so to speak -- after one-time sales? If your business is a legitimate one-time deal (such as a wedding vendor), is there a way of getting current customers to refer others to you?

3) Do you have an ezine or other marketing tool that allows you to stay in regular contact with your prospects and current client base? People will tend to forget about you if they're not reminded of what you have to offer. Once a month is about the longest amount of time you should wait between contacts, which makes an ezine one of the best ways to get the word out.

4) Do you regularly seek out new prospects? If not, what could you do to expand your marketing horizons? Would a quarterly postcard campaign help? Would participation on online forums send more customers your way?

5) How many contacts do you ordinarily have to make


before you close a deal? If the odds of finding a new customer are 30 to 1 and you need 6 new clients a month to grow your business at the rate you desire, are you contacting 180 prospects every month? If not, it's time to start.

6) Is there something you can implement every month that forces you to do the marketing work? As I have already mentioned, an ezine is a good method to ensure that you stay in touch regularly. When there's no one egging you on to get your marketing done, it's hard to be disciplined about it. In my case, my ezine forces me to think about my marketing on a regular basis.

But an ezine is only one of many, many ways to create a marketing schedule for yourself. You could also implement monthly specials, a once-a-month teleseminar series related to your field or set up a blog. Setting aside time on a regular basis turns a chore into a habit that will be a major boost to your business!

7) List the 3 major reasons why you don't take the time to market as often as you should. What can you change to be able to accommodate more time for marketing? Is there work that you could outsource in order to be able to market yourself more regularly? Anything nonessential that you could outsource would allow you more time to bring in more business; conversely, hiring a small business marketing professional can take some of the burden off of you. Changing just 1 habit will make a big difference.

8) Assess your marketing results once a month. What works? What doesn't? What can you do better next time? Learning from your mistakes is the best addition to your marketing mix of all.

If you make marketing a part of your regular routine, you will gain confidence in your ability to generate new business -- and even better, you'll see your business start to grow!

About the Author

Want more marketing tips like these? Published by Jennifer McCay, the free Avenues to Marketing Success Newsletter helps small business owners like you find more clients more easily without selling their souls. Sign up today at http://AvenueEast.com or read Jennifer's Small Business Marketing Blog at http://AvenueEast.com/blog/blog.html

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

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  • hunting for niches

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  • importance of marketing offline

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  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

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  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

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  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

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  • interview with an ezine marketing pro alexandria k brown

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  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

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  • nine power words to punch up your ads

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  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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