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Email Marketing Without SPAMming
A few months ago, I wrote a series of articles on online marketing - the last of which dealt with email marketing and SPAM. This article in particular garnered many responses from readers both for and against the idea of mass-email marketing of any...
Great Copy Brings Sales
If you have great copy for your ads, you are most likely doing a respectable amount of business on the web. All great copy has certain things in common. First, and foremost it has no spelling or grammatical errors. Nothing turns a prospect off...
How To Create A Web Traffic Explosion: Publish Your Own E-zine/Newsletter
The word “E-zine is defined as an electronic magazine or newsletter which is transmitted via email to readers. Some e-zine owners have their e-zine available via their website (Web E-zine). There are a number of steps you should take in order to...
The True Story Of The Amazing $27,000 Mars Bars...
The True Story Of The Amazing Twenty Seven Thousand Dollar Mars® Bars… © Chris Bloor 2002 I could hardly believe my eyes. I was sat in the audience at Mal Emery’s $3,000 a head Ultimate Marketing Boot camp in Melbourne, Australia when Mal decided...
Why Your Marketing Efforts Aren't Working
A good friend of mine back in college wanted to learn how to play ping-pong. Every night after dinner he would play with the dorm Champ. Needless to say, it was a hopeless mis- match. I would stop by sometimes and watch him get pounded over and...
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How to Do Well by Doing Good: Generating Traffic And Profits Through Charity Projects And Community Involvement
You've heard the saying a gazillion times:
"Charity begins at home."
But in this age of mass media, charity that begins at home can also proceed straight to your bottom line--by generating traffic to your web site or your business.
And best of all, the mass media--especially the news media-- are ready, willing, and more than able to partner with you.
Charity events and stories about community involvement appeal to the media for a couple of reasons.
1. They're very sensitive to criticism that "You only want to show bad news," and will make every effort to show uplifting, positive stories whenever possible.
2. It's in their best interest to build goodwill by taking part in community events.
3. In the case of radio and TV stations, they MUST show that they're serving the community. Otherwise, their FCC license would be in jeopardy.
4. For the most part (there are exceptions), they're good-hearted people who WANT to help others.
So, when you want to generate new traffic or more traffic to your business or web site, consider hosting a fundraiser for a charity or community organization. Let the media know you're involved through a news release. It's often a good idea to ask a high profile person from
the media to be your honorary chairperson.
Also, if possible, offer the media a story about someone who has benefited from the charity. If you can "humanize" the work the charity is doing, "put a human face on it" so to speak, your chances of getting coverage (that is, publicity), will skyrocket.
And don't forget to look for opportunities to pre- publicize your event, especially on radio talk shows.
Fundraisers and events that benefit the community amount to a win-win-win situation. Obviously, the charity gets money and attention to their cause, the station or newspaper gets points for its community spirit, and you get publicity that would have cost you thousands of dollars if you had to pay for it.
Early in my radio career, one of my friends used to sign off his show every day by telling his listeners this:
"Remember, do good and you'll always do well."
It's true in life. It's especially true when you want to get free publicity in the media.
About the Author
During his 31 year broadcasting career, George's TV reports have appeared on ABC, NBC, CBS, ESPN. George offers a free 7-day mini course to anyone who subscribes to his free weekly ezine,. Register at http://www.publicitygoldmine.com/ea
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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