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7 Ways To Get More Repeat Traffic To Your Site
1. Make all or part of your site into a valuable directory. Set up different sections of your site for people to submit their ezines, articles, ebooks or affiliate programs to such as marketing, writing, publishing, etc. Your directory will...
Offline Promotion: 45 Places Your URL Should Be Seen or Heard
1. Answering Machine 2. Address labels 3. Billboards 4. Brochures 5. Business Cards 6. Catalogs 7. CD ROM Presentations 8. Christmas Cards 9. Classifieds 10. Company/Personal Cars 11. Coupons 12. Co-Workers 13. Checks 14. Envelopes 15. Existing...
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One powerful little classified ad can make you a fortune! It will sell your product or service for months, even years, to come in any advertising venue you choose. On the other hand, a weak ad won't produce enough income to justify the time it...
What is the Quantum Connection? Description
Quantum Connections Quantum Connections is the ezine of A Quantum Reach, where we are putting the heart in health care, one person at a time. We believe it’s time to gain control over OUR personal health and OUR health care system. Wherever you...
Where and how to get information for your newsletter and ezines.
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Demand and Supply and Marketing

Supply and Demand and Marketing
Darrin F. Coe, MA
11/30/04

According to Dough McCormick, Chariman and CEO of iVillage, Inc, “Technologists focus on supply but they don’t understand advertising is focused on demand. Just because we have an available ad doesn’t mean we have to sell it.”

What in the world does that mean? It means not every product online is going to sell. Online retailers and marketers are not going to succeed just because they are online. Marketing is about understanding the demand of the consumer and meeting it or creating demand for a product.

This means online business people must take the time to understand the consumer. They need to develop an understanding of the consumer’s thinking, motivation, and needs. Just because you develop a website and slap up some product graphics and have a checkout process using paypal does not mean you’ll be selling and rolling in money.

Is there a demand for your product or service? If there is how does your product or service fulfill that demand? If there is not a demand can one be created through advertising and marketing? For some products or services you’ll not be able to create demand and people won’t buy simply because you provide a supply.

So what’s the practical application of focusing on demand instead of supply?

1. Take the


time to research your demographics
2. Consider streamlining your websites to include interactive elements that help develop
an understanding of what your visitor desires.
3. You may need to develop a different marketing campaign based on whether there is
a strong demand or weak demand for what you are offering.
4. Demand can be created via a long term process of education/awareness, then branding,
then interest, then trial, then demand.
5. In a demand mindset you’ll need to be more strategic, combining a campaign of both
rational information with desire oriented emotionalness

Remember, just because you supply it does not mean there is a demand for it. Take the time to study your idealized market and idealized customer profile then search them out to ascertain what their demand level is for your product or service. This will help you develop your marketing strategy. Be prepared for a long-term commitment.




About the Author

Darrin F. Coe, MA holds a master’s degree in psychology and operates “The Center For Understanding Consumer Thinking”. He is the author of the special report, “The Internet Consumer Exposed” available at http://dcoe1.tripod.com/exposed1 visit The Center at http://dcoe1.tripod.com and subscribe to the Darrin Coe Ezine for more marketing and consumer information.

 

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  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

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  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

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  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • know these five audiences to write a top selling book

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  • mini persuaders six steps to successful classified ads

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