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10 Critical Things To Do Before You Spend A Dime In Advertising
“Research…” Let’s say it again… “Research”…Grrrrrrrr. The word “research” can make many eBusiness owners cringe. Why? Because it sounds like such hard work. Let’s analyse the word itself. “Search” means to go looking for something and “re”...
5 Keys To A Successful Ezine
There are 5 basic keys you need for your ezine to be successful and here they are though not necessarily in this order. 1- Hosting You need good reliable hosting for your website. You don't want to lose subscribers because your site is...
Maximizing Your Pay Per Click Profits
Word count: 357. This article may be published electronically or in print, as long as the entire article and resource box are left unedited and if you send a copy or address of the ebook, ezine, newsletter or web page where the article has been...
Promoting in Online Forums
Forums can be a useful tool if you`re doing business online. You can learn a lot by reading the content and actively taking part in the discussions. Reading a forum's archives can be a great way to get a basic knowledge about a topic, and it can...
The Top 10 Marketing Mistakes You Don't Want to Make
Permission is granted to reprint provided bio line stays intact. 1. Resting on your laurels. Just because you have what you think is a good marketing plan in place today doesn't mean it'll be right tomorrow. The pace today is so accelerated, you...
 
Determining Marketing Effectiveness Even If You Didn't Track

What if you've done a variety of marketing activities over the past year, but you did not establish any way to track the response? Now you don’t know what worked and what didn’t.

Is there anything you can do now before you continue with your marketing efforts and potentially continue spending money on not-so-effective marketing activities?

First of all, don’t beat yourself up. You are not alone. In fact, one of my biggest challenges as a marketing consultant has been to get my clients to track the effectiveness of their various marketing activities.

The first thing to do is recognize the importance of tracking, and make sure that you have a plan in place to track all of your future marketing activities. The simplest way to track is to ask each new customer where or how they found out about you.


You may also want to consider including a code on any flyers or brochures that you distribute, and providing a reason for the customer to bring that flyer in when they come to make a purchase. Reasons to return the flyer could be to take advantage of a special offer, or to get a discount or free bonus gift.


You can also do this by phone or on the Internet if that is how your customers make purchases. Simply ask them to provide you with the code on the brochure or flyer that they are calling or ordering from. Make sure the code is specific to the location or group of people that you distributed the flyer to.




If you are networking or speaking to a group and someone gives you their business card and agrees to receive your free report or e-newsletter, make sure you include a reference in your contact database of the event where you met them.


As far as tracking your past marketing activities, consider asking your current customers how they found out about you.

You could do a survey that includes a number of customer satisfaction questions, but also includes a question to determine how they found out about you.

If you have a handful of clients that you work closely with and you really don’t know how they found you, pick up the phone and ask them.

Either of these tactics should give you an idea of what marketing activities worked and which ones you may be able to do without in the future.

If you're still not sure, continue with all the marketing activities, BUT put tracking mechanisms into place so you won't end up in the same boat next year.

(C) 2005 Debbie LaChusa, 10stepmarketing

About the Author

20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners and solo-preneurs successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com

 

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Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
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Monthly magazine with reviews, articles, and discussion forums.
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EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
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The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
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  • how to properly use ezine advertising part one

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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