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10 Classic Ways To Successfully Use Autoresponders
1. Use your autoresponders to conduct simple polls. Your polls can give you valuable information that you can use to make your ezine, site or product better. They can also help you to make decisions concerning making changes to your product,...
Consistency Counts: How to Get Better Marketing Results in No Time
It's almost a given that when I speak to a new client, she tells me how much she's always hated marketing herself. "I'm no good at it" and "No matter what I try, it doesn't work" are common complaints. Worse, many small shops hate marketing so...
Determining Marketing Effectiveness Even If You Didn't Track
What if you've done a variety of marketing activities over the past year, but you did not establish any way to track the response? Now you don’t know what worked and what didn’t. Is there anything you can do now before you continue with your...
Powerful Lessons From A $20 Bill
Just last week I was speaking to a group of 50 women and men. I opened by holding up a $20 and asking who would like this $20 bill. I also mentioned that there were no strings attached. You would have thought everyone would be raising their hands...
Success With Newsletters
Newsletters really DO work! With just a small amount of effort on your part they will work for you, even if your marketing budget a small. Customer orientated newsletters are a wonderful way to market your business when on a budget. You can choose...
 
Why We Hate to Promote Ourselves

In the last week or so, I've begun enrolling people in the next session of my Platform Push Coaching Program on my other site, www.getknownnow.com. And boy, has that been interesting. In a few brief encounters, I've learned a lot about the power of permission.

The course is demanding; it requires these coaching students to really make a commitment to building their platform. Over six months they work on creating a brand phrase and identity, creating a branded website, setting up media kits, head shots, developing ezines and blogs, speaker materials and media mailings. The course requires a lot, but it promises a lot, too.

So I find myself speaking to many of my registrants as they make the decision whether or not to join the program. Some are on the fence for technical reasons that are hard to overcome, but many are simply on the fence. This is how these conversations go:

ME: "Hi, it's Suzanne calling about the Platform Push Coaching Program you were
interested in."
THEM: (Enthusiastically) Hi Suzanne!
ME: So how are your platform building efforts coming?
THEM: (Audible groan/sigh/exhalation of breath) Well... (another sigh) .... I
don't know.

That audible groan comes up in nearly every phone call. Nearly every one! Rare is the person who simply says, "I'm not interested in promoting at the moment," or even "I haven't made time to focus on it." Instead, there's just the groan.

What that groan says to me is that getting known by the public scares them. Even thinking about it makes them feel small and inadequate. And yet they know that they must if they want to reach the people they're meant to. So they feel both guilty and annoyed with themselves at the same time. (Sound familiar?)

I can relate to this completely, which is why I developed this work in the first place. It's hard to do this stuff -- not for technical reasons, but simply because of what it portends. 'They', the general public, may finally know us. They might love us.


Or they could potentially kick sand in our faces. And that's scary.

Now, there are people out there who actually love promoting themselves, and God bless them. Most of us come from this small, shy place about blowing our own horn. That's why I almost always find myself giving the people I speak to permission to go big. Here's how that part goes:

ME: So what's holding you back from doing this work?
THEM: I don't have a website! I don't have anything! I feel like a rank beginner.
ME: That's why there's a course like this. So you don't have to create this thing
alone in a dark corner.
THEM: But can I really do it? I mean, you think I'd be able to?
ME: Sure! Why not?
THEM: Wow ... really?

This is the most starting revelation of all in this process. Many of the people I speak with seem to need permission to become bigger and better known. It's as if we're naturally programmed to stay small and circumspect. And yet, getting better known can only help our ability serve others and give us more credibility in the marketplace.

Of course, there are those who aren't quite ready yet to move into a bigger arena. They may not know yet whom they're supposed to work with or just what they're hereto accomplish. Yet, most of us are truly stuck just short of this hurdle, waiting for someone, anyone, to give us the courage to get going.

If that's you, may I urge you to take the first step and give yourself permission to go big. You have everything you need, right now, to move forward and serve others. And if you happen to be waiting for permission to move ahead, well ... here it is. Consider yourself booted ahead.


About the Author

The bi weekly ezine, The Joy Letter teaches anyone with a dream the secrets to living your joy. Sign up and receive our free report, "35 Guaranteed Time Savers" right now at http://www.howmuchjoy.com

To reprint this article, please use with this bio box in tact.
Thanks! ©2005 Suzanne Falter-Barns LLC.

 

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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  • my cybernet life story the life and trials of an internet junkie

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  • offline promotion 45 places your url should be seen or heard

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

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