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Why We Hate to Promote Ourselves

In the last week or so, I've begun enrolling people in the next session of my Platform Push Coaching Program on my other site, www.getknownnow.com. And boy, has that been interesting. In a few brief encounters, I've learned a lot about the power of permission.

The course is demanding; it requires these coaching students to really make a commitment to building their platform. Over six months they work on creating a brand phrase and identity, creating a branded website, setting up media kits, head shots, developing ezines and blogs, speaker materials and media mailings. The course requires a lot, but it promises a lot, too.

So I find myself speaking to many of my registrants as they make the decision whether or not to join the program. Some are on the fence for technical reasons that are hard to overcome, but many are simply on the fence. This is how these conversations go:

ME: "Hi, it's Suzanne calling about the Platform Push Coaching Program you were
interested in."
THEM: (Enthusiastically) Hi Suzanne!
ME: So how are your platform building efforts coming?
THEM: (Audible groan/sigh/exhalation of breath) Well... (another sigh) .... I
don't know.

That audible groan comes up in nearly every phone call. Nearly every one! Rare is the person who simply says, "I'm not interested in promoting at the moment," or even "I haven't made time to focus on it." Instead, there's just the groan.

What that groan says to me is that getting known by the public scares them. Even thinking about it makes them feel small and inadequate. And yet they know that they must if they want to reach the people they're meant to. So they feel both guilty and annoyed with themselves at the same time. (Sound familiar?)

I can relate to this completely, which is why I developed this work in the first place. It's hard to do this stuff -- not for technical reasons, but simply because of what it portends. 'They', the general public, may finally know us. They might love us.


Or they could potentially kick sand in our faces. And that's scary.

Now, there are people out there who actually love promoting themselves, and God bless them. Most of us come from this small, shy place about blowing our own horn. That's why I almost always find myself giving the people I speak to permission to go big. Here's how that part goes:

ME: So what's holding you back from doing this work?
THEM: I don't have a website! I don't have anything! I feel like a rank beginner.
ME: That's why there's a course like this. So you don't have to create this thing
alone in a dark corner.
THEM: But can I really do it? I mean, you think I'd be able to?
ME: Sure! Why not?
THEM: Wow ... really?

This is the most starting revelation of all in this process. Many of the people I speak with seem to need permission to become bigger and better known. It's as if we're naturally programmed to stay small and circumspect. And yet, getting better known can only help our ability serve others and give us more credibility in the marketplace.

Of course, there are those who aren't quite ready yet to move into a bigger arena. They may not know yet whom they're supposed to work with or just what they're hereto accomplish. Yet, most of us are truly stuck just short of this hurdle, waiting for someone, anyone, to give us the courage to get going.

If that's you, may I urge you to take the first step and give yourself permission to go big. You have everything you need, right now, to move forward and serve others. And if you happen to be waiting for permission to move ahead, well ... here it is. Consider yourself booted ahead.


About the Author

The bi weekly ezine, The Joy Letter teaches anyone with a dream the secrets to living your joy. Sign up and receive our free report, "35 Guaranteed Time Savers" right now at http://www.howmuchjoy.com

To reprint this article, please use with this bio box in tact.
Thanks! ©2005 Suzanne Falter-Barns LLC.

 

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Monthly magazine with reviews, articles, and discussion forums.
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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • marketing basics gather it all up

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • nine power words to punch up your ads

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • one american city defies the rule

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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