|
|
|
10 SHORT MARKETING QUOTES TO ADD PUNCH TO YOUR EZINE, NEWSLETTER OR WEBSITE
1. Marketing “You can have the best product or service in the world, but if people don't buy - it's worthless. So in reality it doesn’t matter how wonderful your new product or service is. The real question is - will they buy it?” Noel...
20 Words That Kill - At Least When It Comes to Spam Filters
Spam, spam, spam. It's terrible not only for those of us on the receiving end, but for those of us who SEND e-mail. This deluge of irritating junk has unfortunately interfered with legitimate e-zine publishers, because we're caught in the...
Ezine Advertising Your Goldmine
Something I see on a daily basis are Webmasters struggling with promotion, and one of the most interesting parts is they are promoting in the wrong areas or to the wrong audiance.
You have to have a small, unique nitch with a very narrow focus...
Follow up Increases Sales 80% with Only 20% Effort
Did you know that 80% of all sales are made after the 5th contact? Instead of chasing new business all the time, remember the faithful--your product buyers, your clients, your teleclass attendees, your ezine subscribers. Your best customers are...
How To Get Thousands Of Dollars Worth Of Free Publicity on Radio
Baseball great Reggie Jackson, who often got more publicity than he wanted, once said, "The media are like birds on a wire. When one flies, they all fly." Everyone in the media monitors everyone else, because NO ONE wants to miss anything or leave...
|
|
| |
|
|
|
|
|
|
Your Online Brand Is YOU
*Article Use Guidelines*
This copyrighted article is free for you to use as content in
opt-in publications, or on your Web site. When you use it in opt-
in publications, or on a Web site, please include the resource
box.
However, please do not charge for it. Please DO NOT include it in
CD compilations, paid-subscription sites or in publications for
which you charge.
**
Summary: You're a small business, or a microbiz. Do you need a brand? Yes you do, and it's easy to create, because your brand is YOU.
Category: Small Business, Marketing
Words: 800
Your Online Brand Is YOU
Copyright © 2003 by Angela Booth
You've decided to make the leap. You're going to start selling
your products and services online. You're excited. Wow! Millions
of people will be able to buy from you.
Let's see --- what will you need to do first? Yep. You'll need to
create your own Web site.
Two or three months later, your Web site is complete. You're
thrilled. It's exactly what you wanted, your own storefront
online. You get to work and do everything you're advised to do:
you send out news releases and submit your site to all the search
engines. You promote your URL on everything from your business
stationery to the side of your car.
Six months after that, you're starting to see a trickle of
traffic, but it's hardly the flood you imagined it would be, and
you lose heart and interest. The Internet, you decide, is a sham,
a haven for sp*mmers and assorted lunatics. You vow that you’re
staying with the safe and comfy offline world, and you vow never
to be taken in again.
What did you do wrong?
Oddly enough, you did nothing wrong. You did everything right ---
BUT what about branding?
In the real world you create your brand without too much effort.
People judge you by your physical presence: by your office, your
clothes, your stationery, your advertising and your voice on the
phone. In the virtual world, you lose all those valuable cues
which tell people how to pigeonhole you. You must replace them
with something.
Offline, your brand is you. It's you online, too. However, it
takes more effort to create. You need to create an online persona
and a Unique Selling Point. A tagline, or motto, is also helpful.
Important: There is no way you can do this stuff wrong. You just
need to do it. If your goals change at some time in the future,
not a problem -- just change your online persona, your USP and
your tagline. Then hey presto chango, a whole new you/ brand.
Also important: don't be afraid to be bold. Share your passion.
If you're enthusiastic about what you do, others will be too. You
must be enthusiastic to create a memorable brand.
=>Your online
persona
In the online world, you can be whatever you aspire to be, by
creating an online persona. Take a look at these three sites:
1. Judy Cullins's online persona is "The Book Coach".
http://www.bookcoaching.com
2. Tara Calishain's online persona is that of an online research
expert, with "ResearchBuzz".
http://www.researchbuzz.com/
3. Jane Teresa Anderson's online persona is that of a dream
expert with "Jane's Dream Network".
http://www.dream.net.au
Judy, Tara and Jane have all created an online persona which is
easy to remember. You can do the same.
Start by thinking about what you're passionate about, and what
you hope to achieve.
=> Your USP (Unique Selling Point)
Your USP (although you probably won't spell it out for people
directly on your site or anywhere else) needs to be evident in
everything on your site during the first year or so. It's your
mission statement if you like, or your compass.
Your USP tells people what to expect from you. This, combined
with your online persona, is your brand. Your USP must relate
directly to your audience.
Write down this question: "In one sentence of 25 words or less,
what matters most to me?" Answer the question.
Your answer won't appear on your site, it's strictly for you.
Another way of putting it would be: "Where's my passion here?"
Your answer is your USP. You don’t need to share your answer.
However, keep it in mind. Look on the answer as your road map for
the site. If everything you write/ create for the site harks back
to those 25 words, there's no way you can go wrong in creating a
coherent online persona. And your own brand.
=> Your tagline
From your 25 words, create a tagline/ slogan. You don't need to
use the exact words, just the general idea behind them. For
example:
My tagline for Creative Small Biz is:
Turn your talent into a flourishing business.
For Digital-e it's:
Info To Go.
Your tagline keeps you focused, it's a reminder to yourself.
There you have it. It’s easy to create your own online brand. How
much does it cost? Not a cent, just some thinking time. It's
value to you however, is immense. With your own brand, you will
stand out online. (And you'll have a lot of fun, too.)
***Resource box: if using, please include***
Digital-e: For writers and creatives.
Ebooks, free ezines, Creatives Club.
Love to write?
Turn your talent into a business!
http://www.digital-e.biz/
About the Author
Writer, author and journalist Angela Booth has been writing successfully for print and online venues for 25 years. She also writes for business.
On her Web site http://www.digital-e.biz/ she conducts workshops and courses for writers.
|
|
|
|
|
| Ezine Article Submission - Submit Your Best Articles For Massive ... |
| EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
| ezinearticles.com |
|
| The Ezine Directory |
| The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
| www.ezine-dir.com |
|
| e-zine-list: John Labovitz's e-zine-list |
| I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
| www.meer.net |
|
| BME: Body Modification Ezine - The biggest and best online bod-mod ... |
| Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
| www.bmezine.com |
|
| Ezine Publishers & Email Marketers Promote Their New Email ... |
| Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
| new-list.com |
|
| Ezine - Wikipedia, the free encyclopedia |
| Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
| en.wikipedia.org |
|
| News & Ezine Strategies For Email Newsletter Publishers ... |
| EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
| emailuniverse.com |
|
| Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
| Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
| www.bestezines.com |
|
| Ezine Directory |
| Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
| www.ezinelisting.com |
|
| Browser based email list management, ezine hosting, and campaign ... |
| Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
| www.ezinedirector.com |
|
| Splendid E-zine |
| Splendid: Daily music reviews, articles, interviews and more. |
| www.splendidezine.com |
|
| OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
| Monthly magazine with reviews, articles, and discussion forums. |
| www.os2ezine.com |
|
| E-ZineZ - The Handbook of Ezine Publishing |
| An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
| www.e-zinez.com |
|
| EzineUniversity - Free Online Training for Ezine Publishers |
| EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
| www.ezineuniversity.com |
|
| Ezines |
| E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
| www.web-source.net |
|
| My Favorite Ezines - The Family Friendly Ezine and Email ... |
| The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
| www.myfavoriteezines.com |
|
| Tattoos.Com Ezine Front Page |
| Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
| tattoos.com |
|
| Welcome To Ezine.Com! |
| Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
| www.ezine.com |
|
| Ezine Information |
| What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
| www.dtguide.com |
|
| Asian American Movement Ezine |
| Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
| www.aamovement.net |
|
|