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A Guide to INTERNET MARKETING TERMS In the beginning... I recently started my own "money-making, home business" which I signed up to with the understanding that I was going to earn money for doing nothing. Others (affiliates) were going to...
Ebooks are Promotional Powerhouses
Ebooks are part of the new frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of your...
MLM Training- The MLM Success Secret to a BLAZING One on One Presentation
by Doug Firebaugh The One on One MLM Presentation is key to Success in Network Marketing. How do you do a HOT One on One Presentation in Network Marketing that is riveting and SCORCHING? If you learn how to, your sales will double and...
Time Management In Internet Marketing
Time Management in Internet Marketing is a big deal! There is so much information to keep track of, so many ideas to research and so many tasks to do. Unless you practice some sort of time management, you will soon be overwhelmed by it all. Having...
What Does Your Logo Color Say About Your Business?
And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter. Yes, colors do matter They communicate feelings and emotions. They represent ideas and thoughts. So before you...
 
Developing a Marketing Plan

We hear it said that in order to be in business, you must have a
Business Plan, and this is true. Without one, you are like a
person in a dark room trying to find something. Eventually, you
may stumble across it, but how much time did you waste in the
process? If you had turned on the lights, the odds are you would
have found it a lot faster.

The Internet provides a great number of opportunities that allow
someone to get into business quickly, but many folks who try, are
like that person stumbling about a dark room. A good business
plan requires that research is done on whether it will work prior
to getting started. Once a product or service is settled on,
the next major step is to develop a marketing plan.

At the risk of oversimplification, a good marketing plan must get
information about your product or services to those who are able
and willing to buy them. You will be competing with "droves" of
others however, who are trying to accomplish the same goal, so
the steps you take here will either make or break your business.
Let's see if we can turn on a light or two.

The first part of your marketing plan should be to identify your
potential market. Again, this sounds like a simple process. But
it is amazing how many people don't. A campaign aimed directly
at your target market, will produce results.

Don't believe the ads you read about how mass email is the road
to success. Nothing could be further from the truth. If someone
receives a lot of junk email (spam) about a particular product or
opportunity, it leaves a bad taste in their mouth.

If you are into Network Marketing or represent an Affiliate, what
better place to advertise yours, than where they are trying to
market theirs? They have already made a decision about this
being a viable field, and many are looking to diversify. So here
we have identified a potential target market.

Are there ezines or newsletters that go out to these people, or
others who might be considering this? If so, this is a must. How
about web sites that accept ads which are similarly targeted?
You should definitely have representation there.

What about cost? There are thousands of places (FFA) where you
can place a free web ad. In fact, there is software that will
post


your ad automatically to them. The majority of these
however, only keep a limited number of ads up there. When new
ads come in, the older ones get rolled off. Your ad there has a
life, which is usually measured in seconds. Hardly worth your
time, not to mention the expense of the software. The real agenda
here is that the FFA sites don't care if anyone sees your ad.
Their business is collecting targeted email addresses that they
then market. If you don't believe this, place an ad in one, and
watch the spam that arrives daily in your mail multiply faster
than you thought possible.

While we're on this, how about the ezines that allow free ads.
This is could be a further waste of time and effort. Yes, there
is even software to place your free ad automatically to these,
again by the thousands. Many of the people placing ads this way
never even see the publication they submit to. Some require you
to subscribe before accepting your free ad, and this helps build
their subscriber base. There is however, little if any loyalty to
the publication, and many times, the only reason they subscribe
is to be able to place their ad. If they bother to read it, they
might make a cursory scan to ensure their ad is there, and then
delete it.

So what should you do? First, find a few ezines and web sites
that accept paid ads, and most are relatively inexpensive. You
can get your message out to thousands of potential customers this
way. Don't think a "one time" ad however will work. It can take
5 - 7 or so exposures to your ad before you can expect results.

One other mistake you should avoid is to assume that the larger
the subscriber base of the publication, the better the results
will be. An ezine with only a few thousand targeted subscribers,
many times will produce better results than some that have
several hundred thousand that are not.

So, when planning a marketing campaign for your business, do a
little research. Don't stumble around in the dark, hoping to find
something that works.

About the Author

Bob publishes the free weekly "Your Business" Newsletter
Visit his Web Site at http://adv-marketing.com/business to
subscribe. As a bonus, get 40,000 FREE E-Books from
Larry Dotson, when you visit http://www.ldpublishing.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to create your ezine ad campaign part 1 evaluating ezines

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

  • how to promote your small business without spending a fortune

  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • how well do you know your prospects take this 10 point quiz to find out

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  • hunting for niches

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  • if your sales need a shot of adrenaline maybe your easy street needs a bump

  • if you want to submit your urls to ffa pages

  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • increase your book sales when a book for sale is no longer a book for sale

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

  • internet success is it only a dream

  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

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  • is there a spy in your computer

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  • its up to you

  • it pays to ask listen and then act

  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to be an online marketer

  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

  • join me im a failure too

  • jump starting a new ezine

  • just give them what they want

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  • kaizen in online marketing

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  • know these five audiences to write a top selling book

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  • little red riding hood went walking in the ezine woods alone

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  • low budget advertising top 10 list

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  • mail orders success guide

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  • mama i aint spending another dime

  • marketing

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • misspelled words make you money

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • new ideas for using autoresponders to supercharge your marketing efforts and create powerful customer relations

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  • niche marketing finding jv partners

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  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • novice increases web traffic building a substanial business

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  • offer a free download or report to your visitors

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

  • oh the tangled webs we weave when we forget what to practice

  • ok people lets get real

  • old and new contents for your ezines newsletter

  • one american city defies the rule

  • one hour marketing solution

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  • online marketing five fun ideas that increase traffic

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

  • open the door to more business with your ideas

  • opt in email and ezine advertising still more effective than rss blogs and ppc

  • organize for creativity

  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • pitching tips to land major media placements

  • planning and creating your e zines content

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  • politicians are like car sales people

  • popping up for profitable results

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

  • postcard marketing your small business

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  • publishing your first e mail newsletter

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