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How I Build a Huge List of Opt-in Subscribers
So now you have signed up Affiliate Programs, posted links around the Internet, have your own website, and what's now? Well, what you need to do now is build a HUGE list of loyal opt-in subscribers! Everyone wants and needs to grow their opt-in list...
How to Increase Your Sales by as Much as 300 Percent
Are you struggling to get traffic to your new website. If you are like I was when I first started you are so overwhelmed by the sheer magnitude of it all that you just don't know where to start. May I offer you a surefire suggestion in getting the...
How to Tap in to the Holiday Publicity Bonanza
If your product or service can be given as a gift, a publicity windfall awaits at the end of the year - but you need to start working in June. Each December, media outlets cover the newest, the hottest and the most unusual Holiday gifts. The...
Internet Marketing Idea: Publish an Ezine
Chances are if you surf the net much you have noticed that almost every website offers a free newsletter or ezine in some form or other. Wonder why someone would go to so much trouble to publish a newsletter and offer it for free? The answer is...
Practical Strategies To Boost Your Ezine Readership
Copyright 2005 Jeremy Hershberger
Do you have a fresh ezine ready to start taking subscribers but don't know how to attract them?
Maybe you have a list already operating that you want to enhance.
There are many practical methods available...
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Developing a Marketing Plan
We hear it said that in order to be in business, you must have a Business Plan, and this is true. Without one, you are like a person in a dark room trying to find something. Eventually, you may stumble across it, but how much time did you waste in the process? If you had turned on the lights, the odds are you would have found it a lot faster.
The Internet provides a great number of opportunities that allow someone to get into business quickly, but many folks who try, are like that person stumbling about a dark room. A good business plan requires that research is done on whether it will work prior to getting started. Once a product or service is settled on, the next major step is to develop a marketing plan.
At the risk of oversimplification, a good marketing plan must get information about your product or services to those who are able and willing to buy them. You will be competing with "droves" of others however, who are trying to accomplish the same goal, so the steps you take here will either make or break your business. Let's see if we can turn on a light or two.
The first part of your marketing plan should be to identify your potential market. Again, this sounds like a simple process. But it is amazing how many people don't. A campaign aimed directly at your target market, will produce results.
Don't believe the ads you read about how mass email is the road to success. Nothing could be further from the truth. If someone receives a lot of junk email (spam) about a particular product or opportunity, it leaves a bad taste in their mouth.
If you are into Network Marketing or represent an Affiliate, what better place to advertise yours, than where they are trying to market theirs? They have already made a decision about this being a viable field, and many are looking to diversify. So here we have identified a potential target market.
Are there ezines or newsletters that go out to these people, or others who might be considering this? If so, this is a must. How about web sites that accept ads which are similarly targeted? You should definitely have representation there.
What about cost? There are thousands of places (FFA) where you can place a free web ad. In fact, there is software that will post
your ad automatically to them. The majority of these however, only keep a limited number of ads up there. When new ads come in, the older ones get rolled off. Your ad there has a life, which is usually measured in seconds. Hardly worth your time, not to mention the expense of the software. The real agenda here is that the FFA sites don't care if anyone sees your ad. Their business is collecting targeted email addresses that they then market. If you don't believe this, place an ad in one, and watch the spam that arrives daily in your mail multiply faster than you thought possible.
While we're on this, how about the ezines that allow free ads. This is could be a further waste of time and effort. Yes, there is even software to place your free ad automatically to these, again by the thousands. Many of the people placing ads this way never even see the publication they submit to. Some require you to subscribe before accepting your free ad, and this helps build their subscriber base. There is however, little if any loyalty to the publication, and many times, the only reason they subscribe is to be able to place their ad. If they bother to read it, they might make a cursory scan to ensure their ad is there, and then delete it.
So what should you do? First, find a few ezines and web sites that accept paid ads, and most are relatively inexpensive. You can get your message out to thousands of potential customers this way. Don't think a "one time" ad however will work. It can take 5 - 7 or so exposures to your ad before you can expect results.
One other mistake you should avoid is to assume that the larger the subscriber base of the publication, the better the results will be. An ezine with only a few thousand targeted subscribers, many times will produce better results than some that have several hundred thousand that are not.
So, when planning a marketing campaign for your business, do a little research. Don't stumble around in the dark, hoping to find something that works.
About the Author
Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at http://adv-marketing.com/business to subscribe. As a bonus, get 40,000 FREE E-Books from Larry Dotson, when you visit http://www.ldpublishing.com
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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