|
|
10 Surefire Ways to Add Sizzle to Your Brochures
Businesses rely on brochures as their front line in communicating their products or services. Yet according to Shannon Cherry, APR, many find them not as successful because they underestimate the skills and resources necessary to publish...
Articles - Infinite Business Promotion!
Copyright © Bill Vannot - All Rights Reserved http://www.successful-marketing.com ==================== Do you realize that articles can do a lot for your business? 1. They can drive qualified leads to your website -- people who are interested...
Hosting Hints
To succeed in today's world of e-commerce, it is absolutely essential that you have a website. The host you choose can have a profound impact on the success or failure of your business. One thing you need to consider is whether to use a...
How to Increase Your Sales by as Much as 300 Percent
Are you struggling to get traffic to your new website. If you are like I was when I first started you are so overwhelmed by the sheer magnitude of it all that you just don't know where to start. May I offer you a surefire suggestion in getting the...
Increase Web Site Traffic by Writing Your Own Ezine Article
In my previous article (Part 1 - www.isitebuild.com/writearticles) we discussed the 7 ways to benefit from writing an ezine article.
Part 2 will cover the formula and format you can use to write your own article as well as provide valuable...
|
|
|
|
|
|
|
|
Branding
No, we're not talking about burning your brand into the hide of a steer, but rather into the mind of your potential customers. We're going to discuss effective techniques for telling your customers who you are, and what you do.
One of the maxims of any advertising campaign is to try to make your company a household word. Many of the major corporations such as Budweiser and Wendy's have discovered how to do this, and we could take a few lessons from them.
The Internet today, gives the smaller players a "level playing field" with some of big guys. If we are to succeed, it is vitally important to recognize what they are doing in their branding programs.
First, and foremost, if you are serious about doing business on the Internet, you must have a web site. When visitors arrive there, it should be immediately obvious as to what you actually do. Too many web site developers forget this, and try to impress their visitors with graphics that take to long to load.
Don't forget - people visiting your site have come there for a reason. If you don't make it immediately clear what you do, they may just "click away". Any good ad will feature what benefit the person will receive by doing business with you. You want your "brand" to be loud and clear, and not hidden behind a lot of "glitz".
You must have contact information. A picture of you can go a long way to humanizing your web site. People prefer doing business with other people, not a nameless company, without anyway of contacting them, other than a form to fill out. You must have a physical address, and preferably a phone number where someone can contact you. The more you can make your potential clients comfortable with you, the better your odds of getting their business.
Verbal content is king. If your copy is not good, you will not succeed. Many web sites simply throw up a few graphics and a few "buzzwords", and wonder why they don't get a good response. People have taken the time to
come to your site and are looking for answers. A visitor to your web site, should leave with few, if any unanswered questions.
So basically, what is a brand? Your business name can be your brand, but it must tell the public exactly what you do. If it doesn't, you must create a brand, and feature that in all your advertising. It should be the first thing people see when they visit your web site.
The web site - http://ListsAreUs.com - gives a good example of branding. On the first page, without having to arrow down, you immediately know what the web site is all about. All of their advertising, which is specific to the market they wish to reach, carries this brand.
If you are to succeed in your online business, you must have a brand that will not only be remembered, but reinforces what you are trying to promote. But that is not all that must be done.
Newsletters and Ezines, specific to the market you wish to target are an excellent way to reach potential clients. While your ads should be brief, as people scanning a publication may skip by your ad, it must be compelling. This is where your brand is so important.
A web site with a minimum of information however, will normally not obtain your goals. Face it, you got them to visit your site with your ad, and now they are looking for answers. If they don't find what they are looking for, the odds are they won't come back. While your ad must be brief, here you can (and must) tell the entire story.
Branding is critical to your business. Once you get "your" brand to be a household name for your target market, you are well on your way down the road of ecommerce.
About the Author
Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday thru Friday. Instructions on how to place your ad are in the Newsletter. Subscribe at: mailto:tipofday-subscribe@topica.com
|
|
|
|
|
Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
  |
The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
  |
e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
  |
BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
  |
Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
  |
Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
  |
News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
  |
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
  |
Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
  |
Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
  |
Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
  |
OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
  |
E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
  |
EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
  |
Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
  |
My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
  |
Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
  |
Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
  |
Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
  |
Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
  |
|