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Case In Point: Getting 24% ROI On Email Campaigns
by Karon Thackston © 2002 http://www.ktamarketing.com So often we hear of individuals who get exceptional returns-on-investment from their advertising campaigns. However, what we don’t often hear are the intimate details of how these people work...
Explosive Value of Foreign Links
Explosive Value of Foreign Links Best Linking Exposure Do you live in a Foreign Country or speak a second language? Even if you don't, you can take advantage of this easy to implement linking tip. Do a search on a foreign language search engine...
Profits With Mini Sites
Gone are the days when marketers used to build monster 500 page web sites trying to sell almost everything imaginable. Surfers do not want to get lost in a maze of information or confused about which product to purchase. Mini web sites are soon...
The Word FREE is a 4Letter Word!
The Word FREE is a 4Letter Word! By Damon Smith, FREE,FREE,FREE! This is the one word that is all over the internet because the person that is giving something away knows that people will spring to life when they see the word FREE! The problem...
Twelve Principles For Success On The Internet
Most, if not all, who have enjoyed a relatively great degree of success in their Internet ventures will agree with the following: 1. Have your own web site and domain name. The benefits of this are that you have a shorter URL, it is more memorable,...
 
Branding

No, we're not talking about burning your brand into the hide of a
steer, but rather into the mind of your potential customers.
We're going to discuss effective techniques for telling your
customers who you are, and what you do.

One of the maxims of any advertising campaign is to try to make
your company a household word. Many of the major corporations
such as Budweiser and Wendy's have discovered how to do this, and
we could take a few lessons from them.

The Internet today, gives the smaller players a "level playing
field" with some of big guys. If we are to succeed, it is vitally
important to recognize what they are doing in their branding
programs.

First, and foremost, if you are serious about doing business on
the Internet, you must have a web site. When visitors arrive
there, it should be immediately obvious as to what you actually
do. Too many web site developers forget this, and try to impress
their visitors with graphics that take to long to load.

Don't forget - people visiting your site have come there for a
reason. If you don't make it immediately clear what you do, they
may just "click away". Any good ad will feature what benefit the
person will receive by doing business with you. You want your
"brand" to be loud and clear, and not hidden behind a lot of
"glitz".

You must have contact information. A picture of you can go a
long way to humanizing your web site. People prefer doing
business with other people, not a nameless company, without
anyway of contacting them, other than a form to fill out. You
must have a physical address, and preferably a phone number where
someone can contact you. The more you can make your potential
clients comfortable with you, the better your odds of getting
their business.

Verbal content is king. If your copy is not good, you will not
succeed. Many web sites simply throw up a few graphics and a few
"buzzwords", and wonder why they don't get a good response.
People have taken the time to


come to your site and are looking
for answers. A visitor to your web site, should leave with few,
if any unanswered questions.

So basically, what is a brand? Your business name can be your
brand, but it must tell the public exactly what you do. If it
doesn't, you must create a brand, and feature that in all your
advertising. It should be the first thing people see when they
visit your web site.

The web site - http://ListsAreUs.com - gives a good example of
branding. On the first page, without having to arrow down, you
immediately know what the web site is all about. All of their
advertising, which is specific to the market they wish to reach,
carries this brand.

If you are to succeed in your online business, you must have a
brand that will not only be remembered, but reinforces what you
are trying to promote. But that is not all that must be done.

Newsletters and Ezines, specific to the market you wish to target
are an excellent way to reach potential clients. While your ads
should be brief, as people scanning a publication may skip by
your ad, it must be compelling. This is where your brand is so
important.

A web site with a minimum of information however, will normally
not obtain your goals. Face it, you got them to visit your site
with your ad, and now they are looking for answers. If they
don't find what they are looking for, the odds are they won't
come back. While your ad must be brief, here you can (and must)
tell the entire story.

Branding is critical to your business. Once you get "your" brand
to be a household name for your target market, you are well on
your way down the road of ecommerce.


About the Author

Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his
Web Site? Great Business and Computer Tips - Monday thru Friday.
Instructions on how to place your ad are in the Newsletter.
Subscribe at: mailto:tipofday-subscribe@topica.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

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  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

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  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

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  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

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  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

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  • interview with an ezine marketing pro alexandria k brown

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  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • nine power words to punch up your ads

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  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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