|
|
10 Killer Ways To Multiply Your Sales
1. When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for other products you sell. You could follow-up every few months. 2. You could upsell to your customers....
Email Marketing Without SPAMming
A few months ago, I wrote a series of articles on online marketing - the last of which dealt with email marketing and SPAM. This article in particular garnered many responses from readers both for and against the idea of mass-email marketing of any...
Ezine Marketing Is About More Than Sending An Email Message
The definition of insanity has been said to be, "doing the same things and expecting different results."
Yeah, I can see that. Especially when it comes to internet marketing. If really doesn't matter if you're and affiliate marketer, service...
Is Your Marketing Full of Holes?
You wouldn't try to collect water in a bucket that leaked or catch fish with a torn net, but that is what many service professionals and small businesses do. They work hard to attract clients and customers but too often their marketing is full...
Loyalty Programs May Keep Customers Coming Back – But First You’ve Got to Earn their Trust
Remember trading stamps? If you’re over 40, chances are you will. Every time you shopped at a participating grocery store or gas station they gave you stamps to paste into a book. When you’d accumulated enough stamps, you could cash them in for...
|
|
|
|
|
|
|
|
How To Get Free Publicity For Your Business
You don't have to spend thousands of dollars on advertising to build an effective campaign. In fact, you can get great publicity that will drive customers to do your door absolutely free of charge!
One of the best ways to do this is to attract press coverage. You don't have to pay for advertising space to get written about in a newspaper or magazine, or on a website. All you have to do is interest the editor or webmaster in your story. Today's media is huge - and it's hungry for news. If you present a publication with a ready-made story that will interest their target audience they will snap it up.
The way to do this is to write a press release, sometimes called a “news release”. Release writing isn't rocket science, but there are a few important tips and tricks to remember:
·Make sure the release is dated, and has a contact name, address, phone number and email address. The contact should be a single, named individual. ·Start off with an attention-grabbing headline that announces a piece of specific news. “Atlanta Motorbike Store Launches New Line of Helmets” is a good headline; “Atlanta Motorbike Store Has Another Good Year” is not. Your release should announce something specific and out of the ordinary. ·Always include a quote. Store owner Mike Smith, 44, says, “we're really pleased to be stocking X-Brand Helmets….” Quotes bring news stories to life and give them a human touch - you'll look a long time before you find a professional media story without one. ·Make sure your spelling, grammar and punctuation are one hundred percent accurate. If they're not, the professionals in your target media will lose respect for you and trash your release. If you didn't get top grades in English, get a friend to check it over.
Once you've written your release you need to distribute it. There are plenty of free newswires that will do this for you - www.internetnewsbureau.com is a good example. Remember that to be successful a press release needs to be targeted at a precise market. If you're releasing on the topic of your new range of motorbike helmets in Atlanta, you'd better
make sure every bike magazine and local newspaper in Georgia gets a copy.
It's quite acceptable to email press releases. Just make sure that the text is included in the body of the mail - most sensible internet users are a little suspicious of mail attachments received from strangers.
So your release is out, and it's getting you some coverage. Why other cost-free means can you use to build your business's profile? Well, the obvious place is the internet. Here are some suggestions:
·Build web links. It's a tactic as old as the internet and it takes time - but it's still worth it. Make sure your business's name is on every relevant free directory on the web. This can be pretty backbreaking work, but it will pull in the customers. Crucially, it will also improve your website's rank on Google and other search engines. ·Post to message boards. If you can find a web discussion forum related to your business topic, join in and post regularly. Don't simply push your product - get involved in the online community. This is a great way to establish contacts. Make sure that your username is the same as your business name and that your forum profile contains a link to your site.
One rule of advertising hasn't changed since prehistoric times: nothing beats word-of-mouth. Ultimately the secret of getting free publicity is having a great product that people will talk about. If you can get folks talking about you and your business, you've beaten every single Fortune 1000 company - they've spent millions on advertising and branding campaigns. If you're smart, and if you're persistent, you can achieve the same results without spending a single cent!
About the Author
Matt Bacak became "#1 Best Selling Author" in just a few short hours. Recent Entrepreneur Magazine’s e-Biz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets To Unleash The Powerful Promoter In You! Sign up for Matt Bacak's Promoting Tips Ezine ($100 value) just visit his website at http://www.powerfulpromoter.com or http://promotingtips.com
|
|
|
|
|
Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
  |
The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
  |
e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
  |
BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
  |
Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
  |
Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
  |
News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
  |
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
  |
Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
  |
Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
  |
Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
  |
OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
  |
E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
  |
EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
  |
Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
  |
My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
  |
Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
  |
Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
  |
Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
  |
Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
  |
|