|
|
2 Ways To Eliminate Your Competition – It’s Easy!
Eliminating your competition is the easiest way to increase your chances of business success. And I don’t mean literally eliminate them, in the sense of doing something “bad” to them. When I say eliminate, I mean ... take them out of your...
Ezine Marketing Is About More Than Sending An Email Message
The definition of insanity has been said to be, "doing the same things and expecting different results."
Yeah, I can see that. Especially when it comes to internet marketing. If really doesn't matter if you're and affiliate marketer, service...
Push vs Pull Advertising
Push vs. Pull Advertising - Understand the Consequences for your Product or Service
You will save yourself a considerable amount of time and money if you first determine your product’s (or service’s) suitability for "pull" and "push"...
Selling With Principles -- NOT Plungers
For most of us, selling is against our natures. We were taught as children to be polite, courteous, and respecting of others. (Well, at least some of us were anyway.) The problem is, selling seems to go against those principles. Notice I said...
The Power Is In The Pipes: How To Get Maximum Leverage From Your Website
The Power Is In The Pipes: How To Get Maximum Leverage From Your Website by Michael Southon What is the most important part of your online business? Many people would say: "my website". And that’s understandable – it’s the most visible part of an...
|
|
|
|
|
|
|
|
Enough About Me. How About YOU?
One of the biggest marketing mistakes I observe constantly, in the newspaper, on the web, within company brochures, is the missing word: YOU.
I cringe with disgust as I notice how enthralled these companies are with themselves. For instance, a sales letter I received late last year stated: "We have been in business for 10 years"
"I am certified in three different areas..."
"I know this is the kind of service you've been waiting for"
"We serve clients in the Los Angeles area"
Now, if your thinking what I'm thinking...
"WHO CARES?"
There wasn't one mention of anything that benefited me in the letter. It spoke only of themselves, with a proud self-serving tone. Why would I do business with someone that doesn't care enough to learn more about my needs, wants and desires? This guy was too busy telling me about himself.
He's not alone, however. Almost every direct mail piece I receive in the mail is filled with "I", "me," "our," and "we."
Now, it's really not all that practical to write a letter without saying "I," "we," or "our" - but you should certainly have the word "YOU" 5 or 6 six times for every reference to "us" "we" or "my company."
Here are some examples of how you can easily change the way you present yourself from a "ME" mentality to a "YOU" attitude."
Instead of...
"I am pleased to tell you..."
Say...
"You will be pleased to discover..."
Instead of:
"Our staff is
experienced..."
Say...
"Your questions will be handled by qualified, experienced people..."
Instead of...
"We guarantee that our product will..."
Say...
"You will love the XR250 model, or you will receive double your money back!"
Does the wording make more sense?
When you write a sales letter, copy for a website or email, put yourself in the mindset of the reader of your letter. You should constantly say to yourself:
"What's In It For Me?"
It's the oldest lesson in sales. Maybe you've heard it this way: "What's the radio station everyone listens to?"
"WII FM" (What's in it for me?")
If you aren't consistently telling the reader what's in it for her, she won't read your letter, brochure, email, etc.
To help you get the best results with your copy, here's something you can do that I learned from one of my teachers.
After writing your copy, go back and highlight each-and-every "I," "we," "our," and "us." Then, re-write each sentence with a "you attitude."
Let your prospects know you care about their interests. Speak in terms of the benefits they will receive. Tell them what is in it for them. Because, they do not and will not care about you, until they know how much you care about them.
About the Author
Craig Valine is the publisher of the The AwfulMarketing Alert Newsletter, "Where you learn GOOD marketing strategies by looking at those who do it really BAD." To subscribe his free newsletter, go to: http://awfulmarketing.com/ezinesubscribe.htm
|
|
|
|
|
Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
  |
The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
  |
e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
  |
BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
  |
Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
  |
Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
  |
News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
  |
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
  |
Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
  |
Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
  |
Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
  |
OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
  |
E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
  |
EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
  |
Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
  |
My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
  |
Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
  |
Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
  |
Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
  |
Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
  |
|