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Features and Benefits Brainstorming
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Five Ways To Super-Charge Your Ads

You have decided to try your hand at running
a business in the Internet Marketing world.
Lesson number one is Learn to Super-Charge
your advertising.

You can have the greatest product in the
world, but if you can't get anyone to
your website, you're business will get
quite lonely.

I am going to tell you five ways to get
your advertising on the road to being
Super-Charged.

1. Research

Research your product - What problem does
your product or service address? Look for
all of the benefits that your product or
service provides. Make a list of each
benefit that you come up with.

Research your competitors - You need to
know how your product or service stacks
up against the competition. Look at their
prices, the benefits they are pushing,
what kind of advertising are they doing?
The more you know about the competition,
the better off you will be.

Research other successful ads - Look
around and see what kind of ads are
successful. Look on TV, listen to the
radio and check out the print mediums
as well. Look for ads that generate your
curiosity or seem to attract your
attention. What do these ads have in
common or what about them catches your
eye.

Research is very important for ad writing
and yet most will not spend any time on
this most important step.

2. Write Great Headlines

If you want to be successful, you need
to learn to write great headlines.

The headline is your chance to get the
customers attention. I look through
hundreds of ads each day. I only read a
few. I read nothing but headlines and
if you can't pull me in with that, well
you just have another ad among thousands.

How do I write great headlines? I am not
a writer you say. This is where step one
becomes such an important part of your ad
writing.

You made a list of all of the benefits.
Now write a different headline using each
benefit. How many you ask? Well I would
recommend anywhere from 25 to 50. Why so
many you ask? You want as many choices as
possible, plus this will make the actual
writing of your ad a breeze. More on that
later.

Now that you have a list of headlines,
start eliminating them one by one until
you get down to the best two or three.

3. Write Magnetic Ads

When the customer starts reading your ad,
half the battle is won. You now have the
customer's attention. You don't want to
lose it.

This is actually the easy part. You want
to make the customer curious enough to
click through to your website or sales
page.

Look at all of the headlines that you
have discarded. You should be able to
find plenty of ideas that will make the
customers life easier.

Tell the customer what your product or
service will do for them.

*Can you save them time?

This product will save you five hours a
week.

*Can you make their website pull more
visitors?

This product will help you pull 28%
more visitors.

Tell the customer how you can make
their life easier and you will


get a
nice percentage of visitors.

Be specific with your statements.

Notice how I used 5 hours and not, a
few hours a week.

Also, using an exact percentage such as
28%, is much better than rounding it off
to 30%.

A specific type statement is much more
believable than a generic one.

4. Test your Headlines

You should now test your headlines to see
which one pulls the best.

The number of headlines that you test will
depend on what size budget you are working
with.

I am going to use an example of how I test
two different headlines. You can use the
same principles to check as many as you
choose.

This is one way that I test my headlines.
There are many ways to test. Use your
imagination and the ways are unlimited.
This is a nice simple one.

I now have my ad copy finished and I will
use the same ad copy with both headlines.

I choose a couple of ezines within my
budget and buy a couple of some type
Sponsor Ad. I personally prefer to use
the Top Sponsor spot. It attracts more
attention and not only gives me truer
results but also usually gives me more
sales as well.

The first week I run my ad with Headline A
in ezine number 1 and Headline B in ezine
number 2. The second week, I switch the
ads to the other ezine.

With the ads running for a full week in
each ezine, I have pretty good numbers to
check for results.

You now know which headline pulls the
best, so it's time to start your ad
campaign.

5. Advertising Campaign Deluxe

At this point, most of the work is done,
but not quite.

The two most popular places to advertise
are Solo Ads in ezines and the Pay-Per-
Click search engines.

I personally prefer to use Solo Ads as
my primary method of advertising. With a
little research, you can find some of the
better ezines to advertise in.

I personally like to subscribe to the
ezine and check it out. You want to find
ezines that have valuable information.
If the ezine provides good content, the
subscribers are usually reading and if
they are reading, you have a great
audience for your ad.

The second choice is Pay-Per-Click
search engines. They can be a very
valuable tool when used correctly but
they can also cost you a big chunk of
money quickly if you are not skilled
at using them.

I would recommend that you use Solo
Ads until you are sure that your sales
page or website are accomplishing what
you wish.

Getting a successful ad campaign off
the ground takes a lot of time and
effort. Most are not willing to pay the
price for success. Take the time to
make your campaign successful by
Super-Charging your ads.

About the Author

Raymond Johnston Jr is the publisher of Money For Hire Ezine. Find the latest marketing trends, newest traffic
programs, get free marketing courses. Subscribe by sending an email to mailto:moneyforhire@rapidreply.net
You can receive my latest marketing course free. The Art of Getting Subscribers mailto:subscribers@rapidreply.net

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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