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Frequency Marketing Will Boost Sales

How often do you keep in touch with your past customers to
announce a new product or service? Have you developed a
relationship with your customers since their initial purchase?
Do you consistently reward customers for their repeat business?

Frequency marketing is simply identifying high value customers
and building a solid relationship with them. It is also a very
effective way of branding your product or service. It is a
proven fact the developing relationships with your customers
will increase sales and reduce expenses.

Reduce expenses?

Yes, acquiring new customers always costs more money than
selling to your existing customers. Most companies do not
realize the power of their in-house mailing lists.

Frequency marketing has been around long before the Internet. A
prime example of frequency marketing are the many
"frequent-flyer" programs. Many airlines offer free air miles
if you travel on their planes. This is their method of building
brand loyalty.

Should you implement frequency marketing in your marketing
efforts?

Frequency marketing is a long-term strategy that requires
commitment. Unlike promotions that may last only weeks,
frequency marketing programs could last for several years. If
you cannot make this type of commitment, then it will be tough
to develop a successful frequency marketing strategy.

The rewards that you offer should be of value. Here are a few
more examples of frequency marketing:

Credit Card Contests - Some credit card companies are offering
you a chance to win prizes. Everytime you use your credit card,
you are entered into the contest.

Stamp or Points - Companies will give you stamps or points that
can be redeemed for brand merchandise. (e.g. Pepsi Points)

Contest and Games; Companies provide games or contests which
require the player to make repeat purchases. (e.g. McDonalds
Monopoly)

You do not necessarily have to offer a tangible reward. Studies
indicate that rewards such as special treatment or recognition
provide a stronger bonding impact.

Be genuine about your rewards. How many times have you
received
a "preferred


member" plastic card with a toll-free number on the
back? Where is the value?

Don't promise the world. If you cannot deliver on your promise,
you could seriously damage you reputation and credibility.

When conversing with your customers, you should do it genuinely
and not generically. Sending a letter that starts off with
"Dear Valued Reader," will not be as effective as "Dear Jim,".
Remember you are trying to develop a relationship. Frequency
marketing communication is one-to-one, not one-to-a million.

The most important aspect of a successful frequency marketing
program is to add "real" value to your customers. You have to
look at your product or service and decide whether it warrants a
repeat purchase. If you do not offer a high quality product or
service, your frequency marketing strategy will fail miserably.

Frequency marketing is not for all businesses. They usually
apply to business that have a high need for repeat business.
You should also be in a business where it is hard to
distinguish between you and your competitors to effectively use
a frequency marketing strategy. If you have a monopoly in your
business, it does not make sense to implement a frequency
marketing strategy. Everyone has to purchase from you no matter
what.

The downside to frequency marketing is that once all your
competitors realize how successful it is, they will jump on the
same bandwagon. Pretty soon, the whole strategy becomes
meaningless if everyone else is doing it. That is why a
frequency marketing strategy needs to be well thought out and
constantly reapplied or revamped.

Frequency marketing is still in its infancy on the Internet.
There are many programs evolving at this moment. There will
be a lot of companies implementing this long-term strategy into
their marketing efforts. Will yours be the next?

About the Author

Gauher Chaudhry is editor of Cool Cash Ezine. You can subscribe
for free by sending an email to subscribe@freecoolcash.com
with "sub-art" in the subject. You will receive a free copy of the
225+ page book "How To Start And Operate Your Own Profitable
Business At Home!" (reg. $20)

 

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Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
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Monthly magazine with reviews, articles, and discussion forums.
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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

  • how to promote your small business without spending a fortune

  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • marketing a professional practice free by writing

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • nine power words to punch up your ads

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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