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How To Avoid Common Advertising Mistakes
HOW TO AVOID COMMON ADVERTISING MISTAKES Advertising isn't hard to do. You prepare an advertisement or write a classified ad to sell your product or generate interest to send people more information. But the way most people make mistakes is...
The 4 Active Marketing Ingredients That Could Make Or Break You
I don't know who to acknowledge for the following, but whoever it was sure said a mouthful. "There are only two ways to get to the top of a tree. One is to climb the tree. The other is to sit on an acorn and wait". Think about it for a minute and...
The Internet and Beyond - Mean Business – 12 Tips on Writing Better Brochures
Every year thousands of online businesses fail. None of them begin with the idea they’ll fail, in fact they have high hopes of success, but they fail all the same. One of the main reasons for the high failure rate is an over reliance on one...
Why You Should Market Your Website Offline
One of the great advantages of advertising and marketing on the web is it’s cheaper than traditional print based promotions. No printing or photocopying fees. No postage costs. And with email you can communicate to your prospect almost...
Yes, Sheri, You Can Make Money On The Internet
Yes Sheri, You Can Make Money On The Internet By: Hodges Hines As I was typing this article my daughter saw me typing, looked over my shoulder and seeing that I was typing this ezine she asked, "Can you really make money on the internet?" At first...
 
Getting The Most Out Of Advertising

When you pay for advertising, whether it's buying a solo ad to a
large opt-in list or pay-per-click search engines, your results
will be many times greater than free ads, because your leads are
very targeted. Targeted leads mean quality leads, and quality
leads mean better results.

The downside to paid advertising, is that it costs money. Plus,
not all paid advertising is quality advertising. A good example
of low quality, paid advertising are the so-called "safe-lists."
Don't be taken in by their sales pitch, these lists are nothing
but a waste of money. All they do is flood your in-box every
day, with hundreds of junk emails that no one reads. It's like
paying to be spammed.

The bottom line is, there are some good ways to advertise for
free, and you can make money doing it. You'll just make a lot
more if you pay for good quality advertising. Just make sure to
track your ads, so you know where your ads work and where they
don't. If you don't spend your advertising dollars wisely, you
will lose your money.

In order to determine how effective your advertising is, you must
use a tracking system. I cannot stress this point enough. By
tracking your ads, you'll not only know exactly where your
visitors are coming from, but which ads work and which ones
don't. Simply put, if you don't track your ads, you're throwing
your hard-earned money down the drain.

When you know where your visitors are coming from, then you can
stop paying for useless advertising and concentrate your efforts
on effective advertising. For example, I placed an ad in ten
different ezines and tracked the results. Three of them gave me
a whopping 20-24% response, while the other seven pulled less
than 3%. Needless to say, I stopped advertising in the seven
that didn't produce responses and spent my advertising dollars
in the three that did. It's really that simple, and will save
you tons of money by showing you exactly where your paying
customers are coming from.

The best service we've found, and the one we use ourselves, is
HyperTracker. They provide you with a variety of statistics for
analyzing the success of each campaign. It's fully automated,
works around the clock and offers


all the vital statistics you
need to make important decisions. This is a MUST for any serious
advertiser! Go to: http://www.hypertracker.com/index/45706

Now that they've been to your website, the trick is to keep them
coming back. That's why you MUST have an opt-in mailing list.
With your own opt-in list, you can substantially boost your sales
by using sequential autoresponders to follow-up with potential
customers. A sequential autoresponder sends a pre-written email,
on a pre-set day, to anyone who opts-in to your subscriber list.
You set how many emails to send, and how many days apart to send
them, and the autoresponder takes care of the rest.

Research indicates that it often takes up to eight exposures to
an offer (or more!) before a person will act. The more someone
sees your offer, the more they start to trust you. By
continually and automatically following up with your leads, you
can increase your sales by up to 400%!

You can get an excellent autoresponder at:
http://www.getresponse.com/index/45706

With GetResponse, there are no other links in your emails except
yours, so there's nothing to distract your customer away from
your offer. You also get unlimited follow-up emails, so you can
send as many as you want for months or even years!

Remember, your subscriber list is your life-blood in marketing.
They are the loyal ones who trust you and want to see what you
have to offer. Treat them well, and don't take advantage by
over-emailing them. You don't want to become a pest.

If you want to make money online, you have to get people to your
website, and once you get them there, you have to get them to
join your mailing list. The only way to do that is through
constant promotion. Test your ads and track the results and
you'll be able to generate steadily flowing sales! That is the
key to internet success!

Copyright (c) 2002 eMoney Enterprises ALL RIGHTS RESERVED

About the Author

Dave Barrett is editor of the Internet marketing
ezine eMoney Monthly. Subscribe now for free access
to all the great resources that eMoney Monthly has
to offer! mailto:subscribe@emoneymonthly.com
Visit our website at http://eMoneyMonthly.com

 

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  • how to create your ezine ad campaign part 1 evaluating ezines

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

  • how to promote your small business without spending a fortune

  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • increase your book sales when a book for sale is no longer a book for sale

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

  • internet success is it only a dream

  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

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  • its up to you

  • it pays to ask listen and then act

  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • just give them what they want

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  • kaizen in online marketing

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  • know these five audiences to write a top selling book

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  • little red riding hood went walking in the ezine woods alone

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  • low budget advertising top 10 list

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  • mail orders success guide

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  • mama i aint spending another dime

  • marketing

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • misspelled words make you money

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • new ideas for using autoresponders to supercharge your marketing efforts and create powerful customer relations

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  • niche marketing finding jv partners

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  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • novice increases web traffic building a substanial business

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  • offer a free download or report to your visitors

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

  • oh the tangled webs we weave when we forget what to practice

  • ok people lets get real

  • old and new contents for your ezines newsletter

  • one american city defies the rule

  • one hour marketing solution

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  • online marketing five fun ideas that increase traffic

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

  • open the door to more business with your ideas

  • opt in email and ezine advertising still more effective than rss blogs and ppc

  • organize for creativity

  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • pitching tips to land major media placements

  • planning and creating your e zines content

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  • politicians are like car sales people

  • popping up for profitable results

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

  • postcard marketing your small business

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