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Demand and Supply and Marketing
Supply and Demand and Marketing Darrin F. Coe, MA 11/30/04 According to Dough McCormick, Chariman and CEO of iVillage, Inc, “Technologists focus on supply but they don’t understand advertising is focused on demand. Just because we have an available...
"Ezine Basics"
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Give Your Subscribers A Steak

Your newsletter should give your readers something of substance
and value in each issue. That should be your prime goal.

And yet, I see too many ezines giving their subsribers bologna.
(Or worse, spam!)

Don't fill your newsletter with ads and nothing else. Or hype.
Or poor quality material. Your readers originally subscribed in
order to gain some benefit from what you have to say. Give it
to them!

Don't hold back. Give them a prime rib steak in each issue
that you poured your heart and soul into preparing. The rewards
might not happen right away, but they will. It takes time. Many
newsletter authors give up because they want instant
results. Stick with it!

The health of your subscriber base will decline if you continue
to give them bologna.

If you are a vegetarian, substitute your favorite dish
wherever I mention meat!

And if you are trying to succeed online without publishing a
newsletter, you are spinning your wheels. Your faithful readers,
who benefit from each valuable issue that you give them, are
many times more likely to make a purchase from you or from a
product you recommend than from a one-time visitor.

And the one-time visitors who DO make a purchase are gone forever
because you do not have their contact information to market to
them on an ongoing basis.

Look at Microsoft. They not only are successful at selling their
product to first-time customers, but they keep their existing ones
by releasing new upgrades to their products.


An ongoing revenue
generator.

There is no excuse for not publishing a newsletter. I put
it off for a long time because of perceived challenges. Once I took
the time to look into it, I realized that there was nothing to it. I
take it seriously, yes, but there is no real difficulty in actually
doing it once you obtain the tools.

I've been taking a look at some other sites on the Internet other
than my own and I'm surprised at what I'm seeing. Some high-profile
sites have an invitation to subscribe to their newsletter way
at the bottom of their page, or otherwise hard to find, while others
don't even have an invitation at all!

Only a few sites "get it" and have a subscribe invitation at the top
of the page, immediately obvious upon arriving. Easy to find, easy
to subscribe. I chose eGroups as a service to automate my newsletter
because they make things easy. New subscribers do not have to go
through an obstacle course or answer a bunch of personal questions
in order to subscribe.

Publish your own newsletter and grow your subscriber base through
promotion. Design a professional site with your own domain name, and
put your subscribe invitation at the top in plain view. Make it easy for
your visitors to subscribe and they will, provided that you also impress
them with high quality content on your site.

See you at the top.

About the Author

Ernie authors a free publication, the Inner Circle Biz Tips newsletter.
Subscribe at his site: http://CompleteCircuit.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
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The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
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e-zine-list: John Labovitz's e-zine-list
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BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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