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15 Ways To Promote Elearning Programs
Pre-note: In this article, teleclass is an example used to illustrate one type of an eLearning market. The tips work the same for other eLearning programs, including, but not limited to, teleseminars and ecourses. In the mid-1990s, the teleclass...
6 Guaranteed Marketing Tips
Here are 6 tips to improve your Web marketing efforts, based on my Guaranteed Marketing system of cost-effective, results-producing methods. 1) Why buy from you? Use a unique selling proposition (USP) Doing business without a USP is like doing...
Are you Quitting Before you Win?
We see it happen every day. People giving up before they should. Why? There are as many excuses as there are quitters. Yup, I said excuses. What is the difference between excuses and reasons? Excuses are only justification for giving up. You have...
Reduce Your Stress:  Create a Countdown Marketing Calendar
Just like there are reverse dictionaries, there is a reason to create a count down calendar. A count down calendar starts with Franklin Covey’s philosophy, “start with the end in mind.” The biggest advantage to a county-down calendar is that it...
Three Big Barriers To Small Business Marketing Success
When you feel like you’re always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a “not seeing the forest for the trees”...
 
Have You Checked Out the Competition Recently?

You may be the best, you may offer the best, but you aren’t the only one doing it. If you want to get ahead and stay ahead, you must keep abreast of what’s going on in your field. In order to compete within your market ares, you have to know what others are doing. This means taking a look from time-to-time at what the competition is doing.

The Internet makes this easy and accessible. In another business, for instance, you would have to take real effort to find out what the competition is doing. One of the jobs of the marketing department of a property management firm, for instance, is to call around and go visit other apartment complexes to see what they offer, for how much, what specials they’re having, how their staff behaves, and what the amenities are. If suddenly everyone is offering ceiling fans and you’re not, this is not good.

If you’re an Internet business, it’s fairly easy to check out another business’ website to see what’s going on. Google your product or field and find the names of others doing the same thing you do. If they rank high enough to place on the first couple of pages of a search engine, they’re worth taking a look at.

Visit at least 10 websites. Here are some of things to look for:

·The website design itself. After looking at several, are you seeing a new trend? Maybe everyone’s starting to put audio clips on their website, or the look is getting cleaner (or busier). You want to look current, if not on the leading-edge.
·What sort of specials are they offering?
·Are money-back guarantees prominently featured?
·Are there some new phrases you need to take note of, like catchy taglines or brilliant descriptions.
·Have


some new “buzz” words appeared in your field? If so, you need to know them.
·How do they describe what they do or what they offer? Is there something you could learn from this?
·What about the use of photographs? Are you seeing them appear or disappear on websites?
·If they have a photograph of themselves on the website, note the style. Fads move in and out in photography just like everywhere else, and you want your photo to look current. It reflects on you and your ability to do your job.
·Has someone come up with a new line of products or new services?

What you’re doing is taking a lot at things from your potential customers’/clients’ viewpoint. Today’s smart consumer shops around before they make a purchase of hire someone. They compare what’s being offered and how, in order to make informed decisions.

So periodically take this trip your potential customers do. Visit the competition and see what it’s like. You could be in for some surprises.

You may want to hire a marketing coach to do this for you. They’re familiar with market research and know what to look for and how to tweak your present website to make it more competitive.

If you’re doing this yourself, make it a habit to do your market research once every three months. Visit at least 10 of your competitors’ websites to see what’s going on. It will pay off for you.

About the Author

©Susan Dunn, MA, Marketing Coach, http://www.webstrategies.cc . Let us help you market on the Internet. Web design and critique, article-writing and submission service, marketing plans. Mailto:sdunn@susandunn.cc for information. For free marketing ezine, email with “checklist” for subject line.

 

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Monthly magazine with reviews, articles, and discussion forums.
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An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
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The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
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Asian American Movement Ezine
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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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