|
|
Leveraging the Value of Your Ezine Subscribers
Since you came to the web and began to explore the subject of making money on the internet, you have heard from dozens of sources that what you really needed to do was to start your own newsletter. Chances are, you have heeded that advice and...
Section Ideas to Include in Your Newsletter Design
A good newsletter template is not only consisted of a good design, but also good sections to make your newsletter interesting. I spend a lot of time studying successful newsletters and collected a list of section ideas for my own newsletter. Then...
The Easiest Way to Build Credibility and Increase Long-Term Sales
If you're looking for low-cost ways to promote your business (and aren't we all?), I do hope you've considered publishing an e-mail newsletter, or "e-zine." I began my "AKB MarCom Tips" e-zine three years ago, when I'd just started my copywriting...
TRUTH IN ADVERTISING
During the last year we have seen a big change in how marketers promote their products. We believe that truth in advertising will get you much farther than hype, dishonesty or misleading ads/subject lines. If you use these tactics most, if not all,...
Will You Be An Internet Success Story
by Raymond Johnston Jr. The internet has completely changed the business world. It has changed the whole concept of how to be successful in a home business. It has also provided the opportunity for many to give up the 9 to 5 world and seek their...
|
|
|
|
|
|
|
|
Have You Checked Out the Competition Recently?
You may be the best, you may offer the best, but you aren�t the only one doing it. If you want to get ahead and stay ahead, you must keep abreast of what�s going on in your field. In order to compete within your market ares, you have to know what others are doing. This means taking a look from time-to-time at what the competition is doing.
The Internet makes this easy and accessible. In another business, for instance, you would have to take real effort to find out what the competition is doing. One of the jobs of the marketing department of a property management firm, for instance, is to call around and go visit other apartment complexes to see what they offer, for how much, what specials they�re having, how their staff behaves, and what the amenities are. If suddenly everyone is offering ceiling fans and you�re not, this is not good.
If you�re an Internet business, it�s fairly easy to check out another business� website to see what�s going on. Google your product or field and find the names of others doing the same thing you do. If they rank high enough to place on the first couple of pages of a search engine, they�re worth taking a look at.
Visit at least 10 websites. Here are some of things to look for:
�The website design itself. After looking at several, are you seeing a new trend? Maybe everyone�s starting to put audio clips on their website, or the look is getting cleaner (or busier). You want to look current, if not on the leading-edge. �What sort of specials are they offering? �Are money-back guarantees prominently featured? �Are there some new phrases you need to take note of, like catchy taglines or brilliant descriptions. �Have
some new �buzz� words appeared in your field? If so, you need to know them. �How do they describe what they do or what they offer? Is there something you could learn from this? �What about the use of photographs? Are you seeing them appear or disappear on websites? �If they have a photograph of themselves on the website, note the style. Fads move in and out in photography just like everywhere else, and you want your photo to look current. It reflects on you and your ability to do your job. �Has someone come up with a new line of products or new services?
What you�re doing is taking a lot at things from your potential customers�/clients� viewpoint. Today�s smart consumer shops around before they make a purchase of hire someone. They compare what�s being offered and how, in order to make informed decisions.
So periodically take this trip your potential customers do. Visit the competition and see what it�s like. You could be in for some surprises.
You may want to hire a marketing coach to do this for you. They�re familiar with market research and know what to look for and how to tweak your present website to make it more competitive.
If you�re doing this yourself, make it a habit to do your market research once every three months. Visit at least 10 of your competitors� websites to see what�s going on. It will pay off for you.
About the Author
�Susan Dunn, MA, Marketing Coach, http://www.webstrategies.cc . Let us help you market on the Internet. Web design and critique, article-writing and submission service, marketing plans. Mailto:sdunn@susandunn.cc for information. For free marketing ezine, email with �checklist� for subject line.
|
|
|
|
|
Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
|
The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
|
e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
|
BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
|
Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
|
Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
|
News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
|
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
|
Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
|
Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
|
Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
|
OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
|
E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
|
EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
|
Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
|
My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
|
Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
|
Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
|
Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
|
Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
|
|