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How I Get ALL The Subscribers I Want, And You Can Too!
That's a very bold title, and even more impressive because I DO get all of the subscribers I want on a continuous basis. How can this be true and how do I do it? First of all, I do have limits on the number of subscribers that I want. How many...
Mail Order - The Only Business To Be In
Most entrepreneurs have, at some point, considered mail order and, indeed, it can be very lucrative. But there is a way of making it even more lucrative by restricting your operations to one of the most lucrative parts ever. Mailing out mail...
Maximizing Your Pay Per Click Profits
Word count: 357. This article may be published electronically or in print, as long as the entire article and resource box are left unedited and if you send a copy or address of the ebook, ezine, newsletter or web page where the article has been...
Seven Ways to Keep Earning After You’ve Completed the Sale
So you’ve just sold another digital product; things are going great, right? Well, they might be, but unless you separate yourself from the crowd, you’re probably still leaving money on the table. Here are seven simple ways to keep the money coming...
The Sticky Issue of E-zine Schedules
While many new e-zine publishers are anxious about developing good content for their e-zines, many of them seem to have more trouble simply deciding on a schedule and sticking to it! It's smart to tame the schedule beast right from the start....
 
Have You Checked Out the Competition Recently?

You may be the best, you may offer the best, but you aren’t the only one doing it. If you want to get ahead and stay ahead, you must keep abreast of what’s going on in your field. In order to compete within your market ares, you have to know what others are doing. This means taking a look from time-to-time at what the competition is doing.

The Internet makes this easy and accessible. In another business, for instance, you would have to take real effort to find out what the competition is doing. One of the jobs of the marketing department of a property management firm, for instance, is to call around and go visit other apartment complexes to see what they offer, for how much, what specials they’re having, how their staff behaves, and what the amenities are. If suddenly everyone is offering ceiling fans and you’re not, this is not good.

If you’re an Internet business, it’s fairly easy to check out another business’ website to see what’s going on. Google your product or field and find the names of others doing the same thing you do. If they rank high enough to place on the first couple of pages of a search engine, they’re worth taking a look at.

Visit at least 10 websites. Here are some of things to look for:

·The website design itself. After looking at several, are you seeing a new trend? Maybe everyone’s starting to put audio clips on their website, or the look is getting cleaner (or busier). You want to look current, if not on the leading-edge.
·What sort of specials are they offering?
·Are money-back guarantees prominently featured?
·Are there some new phrases you need to take note of, like catchy taglines or brilliant descriptions.
·Have


some new “buzz” words appeared in your field? If so, you need to know them.
·How do they describe what they do or what they offer? Is there something you could learn from this?
·What about the use of photographs? Are you seeing them appear or disappear on websites?
·If they have a photograph of themselves on the website, note the style. Fads move in and out in photography just like everywhere else, and you want your photo to look current. It reflects on you and your ability to do your job.
·Has someone come up with a new line of products or new services?

What you’re doing is taking a lot at things from your potential customers’/clients’ viewpoint. Today’s smart consumer shops around before they make a purchase of hire someone. They compare what’s being offered and how, in order to make informed decisions.

So periodically take this trip your potential customers do. Visit the competition and see what it’s like. You could be in for some surprises.

You may want to hire a marketing coach to do this for you. They’re familiar with market research and know what to look for and how to tweak your present website to make it more competitive.

If you’re doing this yourself, make it a habit to do your market research once every three months. Visit at least 10 of your competitors’ websites to see what’s going on. It will pay off for you.

About the Author

©Susan Dunn, MA, Marketing Coach, http://www.webstrategies.cc . Let us help you market on the Internet. Web design and critique, article-writing and submission service, marketing plans. Mailto:sdunn@susandunn.cc for information. For free marketing ezine, email with “checklist” for subject line.

 

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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