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7 Bullets To Making An Easy Sale
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The King is dead! Long live the King! The death of Louis XIV. was announced by the captain of the bodyguard from a window of the state apartment. Raising his truncheon above his head, he broke it in the centre, and throwing the pieces among the...
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Help Repoorters "Beat the Clock" and They'll Help You "Beat the Drum"

Imagine that you had lunch with an important client or
prospect. You thought you had plenty of time, but the
client/prospect got chatty, the restaurant was jammed and service was slow.

It's now about 1:45 and you're due back at the office for an important 2:00 o'clock meeting. You can't afford to be late. If you hit the traffic lights just right, you'll walk into the conference room right on time.

But you don't hit the first couple of lights just right, and you're starting to sweat.

Then at 1:55, half a mile from the office, you see the
blocking arms coming down just as you're pulling up to a the train crossing. A freight train lumbers into view.

Now you're really sweating about being late.

Ever had that feeling? Not fun, huh?

That's the feeling most people in the news business live with. Not just once in a while either.

Every day.

Unless you've been through it, you can't imagine the gut-wrenching and hand-wringing that goes on as a deadline approaches and you're battling to get your column written, your radio report ready, or your TV live shot on the air.

There are constant challenges --

Journalistic: Is my information accurate? Have I confirmed it? Is there anything important I'm leaving out? Will my competition have something I don't?

Human: there are other people screwing up their jobs all around you, but you still have to get yours done as if everything and everyone performed flawlessly.

Technical: Computers crash, cameras and tape recorders
don't work, tires go flat. Technological advances in
newsgathering have been breathtaking since I got into the business in. But one thing hasn't changed: Murphy's Law.

Throw all these


challenges together, and simply doing your job everyday can get fairly uncomfortable.

For an interesting insight into what I mean here, go to

http://www.get-free-publicity.com/ford.html

It's the story of a near-disaster I experienced shortly
after I had done an interview with former President Gerald Ford.

I'm not asking for sympathy here. If you're in the
business, you know that's how it is and you accept it. It's part of the job description. It 'comes with the territory.'

I'm describing it to you, however, so you know the normal mental state, the mindset of the people you'll be dealing with when you're trying to get free publicity for yourself or your business.

And the mindset is 'get to the point, tell me what I need to know, and don't waste my time with anything unnecessary.'

When I was doing a weeknight sportscast at KMOL TV in San Antonio, I used to hang a sign on my office door every night at 'crunch time,' which was 60 minutes or so before I went on the air.

The sign read:

'If it's important, say it fast.
If it's not, say it later.'

As you send your press releases to people in the media, keep that in mind. Nothing will hurt your chances of getting publicity from them as much as wasting their time with non- essential stuff.

Help them 'beat the clock,' and they'll be more likely to help you 'beat the drum' by giving you thousands of dollars worth of coverage -- and free publicity.

About the Author

During his 31 year broadcasting career, George's
TV Reports have appeared on ABC, NBC, CBS, ESPN
George offers a free 7-day mini course to
anyone who subscribes to his free weekly ezine,
Register at http://www.publicitygoldmine.com/ea

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
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BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
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News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
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Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
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Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • interviews one of the easiest products to create

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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