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11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them
Increase your profit potential by identifying – and avoiding – these 11 marketing mistakes.
MONSTROUS Marketing Mistake Number 1: Sinking a Fortune Into an Unproven Product
Is your business idea built on market research or a...
5 Easy Ways To Promote Your Ezine Articles
Writing articles is one of the most effective ways to promote your business.
If you've read my work for any length of time then you know that I recommend articles because you can use them to brand yourself as an expert, brand your products and...
Creating Your First HTML Ezine
The Basics There are two different forms of HTML ezines. HTML = HyperText Mark-up Language - basically it's the language of the World Wide Web. It's there, even if you don't know it's there. The end result of this "code" is a web page you view...
Ezine As A Viral Marketing Tool
A very popular method of marketing ezines and newsletters is by making them viral. If your newsletter contains information of value, such as tips, hints, news or tutorials, you'll find that subscribers will forward it on to others. Ezine...
Things Your Mother Never Told You About Ezine Publishing
Things Your Mother Never Told You About Ezine Publishing
Successful Ezine Publishing With Ten Things You Might Be Overlooking.
You might not think of it this way, but ezine publishing is a very highly specialized, and dare I say, complex and...
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Do You Know Who Owns Your Words?
Writing for the web creates a lot of new questions about who owns all those words circulating out there on web sites, in ezines and in ebooks. What about the CD's created from many of those words in all those digital forms all over the web? Instead of books or articles or columns, it's all being re- named "Content".
In a 2nd Circuit Court decision last year, six freelance writers won a case against the New York Times, Newsday and Time for copyright infringement. Their work was re-sold as digital content on a CDROM and later published on the web.
Their claim that they did NOT relicense their work for use on the web or in digital compilations and were entitled to compensation when that content was re-sold was accepted by the court in a judgement against the original publishers of that content.
Many writers online offer their articles "Free" for use on the web, in ezines or in ebooks available online. But in fact are being paid by the publishers by requiring that "resource boxes" be used, such as the four line blurb following this article. This is, in fact, a form of payment and is agreed to by those writers in exchange for the traffic, publicity, subscriptions and exposure gained when readers visit the authors web site, subscribe to their ezine or see advertise- ments run for a fee on their web site.
"Content" is proliferating, professional "paid" writers work is becoming less valuable online and some professionals are shouting, "ENOUGH! We want to be paid for our work!"
An article this week at "Ezine-Tips.com" discusses how to raise the ire of any professional writer by asking them to write for
free.
http://ezine-tips.com/articles/management/20010316.shtml
In an earlier article by the same author, (Janet Roberts, associate editor of "List-Universe.com") many articles by online writers are labeled "advertising in disguise".
I'll buy that definition in many cases. I'll buy it in this case. I'm advertising my weekly newsletter and my web site by offering opinion and insight on the web. And it works! I've written openly and widely that content I provide is just like an ad for my web site and my business.
http://www.workz.com/content/1680.asp
Advertisers pay to have their ads appear in my newsletter and on my web site. You might say that my "advertising in disguise" attracts advertising to support my advertising if you want to see that advertising as inherently wrong.
But I'll also ask then why is it that my articles are well read and syndicated across many networks of web sites and ezines. I run a business content distribution service called "Free-Content" at:
http://yahoogroups.com/group/Free-Content
Over 500 well respected writers and publishers subscribe to that list and publish articles distributed there. I'm about to expand that service into additional topics and expect all to be just as successful as the business content list.
It's not advertising, it's content, it's free and I am a professional. What does that all mean? I leave it to you to decide.
And now for a word from our sponsor.
About the Author
Mike Banks Valentine WebSite101 "Reading List" Weekly Netrepreneur Tip Sheet Weekly Ezine emphasizing small business on the Internet Subscribe address mailto:WebSite101-subscribe@listbot.com articles available: http://website101.com/freecontent.html
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