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Creative, Inexpensive, and BIG Value Marketing Gift Ideas
"Tis the season to be jolly!" A great attitude is easy to have when you design your gifts with a lot of thought and don't allow the experience take you to the cleaners. One of the traditions I like at this time of year is remembering all the people...
Do You Know Who Owns Your Words?
Writing for the web creates a lot of new questions about who owns all those words circulating out there on web sites, in ezines and in ebooks. What about the CD's created from many of those words in all those digital forms all over the web? Instead...
Publishing Great Content To Boost Your Link Popularity
Before we get started, there's a couple of things that I ought to point out... 1. You really should have a fairly good knowledge of your subject material and enough time to write high quality articles. Alternatively you should be able to invest at...
The Top Five 2003 Marketing Tips That Can't Be Ignored
When marketing your practice, as well as designing your brochure, web site, business card, flier, advertisement, or other marketing effort, we recommend investing the time and effort needed to effectively address all these tips. Not one of them can...
Why You NEED to Establish Your OWN List of Contacts
You can buy advertising in multiple ezines, or on multiple sites, and reach a lot of people, right? Sure, but unless you buy repeated advertising, how many times do you reach them? Once. Even with repeat advertising, it's still not going to be a...
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Do You Know Who Owns Your Words?
Writing for the web creates a lot of new questions about who owns all those words circulating out there on web sites, in ezines and in ebooks. What about the CD's created from many of those words in all those digital forms all over the web? Instead of books or articles or columns, it's all being re- named "Content".
In a 2nd Circuit Court decision last year, six freelance writers won a case against the New York Times, Newsday and Time for copyright infringement. Their work was re-sold as digital content on a CDROM and later published on the web.
Their claim that they did NOT relicense their work for use on the web or in digital compilations and were entitled to compensation when that content was re-sold was accepted by the court in a judgement against the original publishers of that content.
Many writers online offer their articles "Free" for use on the web, in ezines or in ebooks available online. But in fact are being paid by the publishers by requiring that "resource boxes" be used, such as the four line blurb following this article. This is, in fact, a form of payment and is agreed to by those writers in exchange for the traffic, publicity, subscriptions and exposure gained when readers visit the authors web site, subscribe to their ezine or see advertise- ments run for a fee on their web site.
"Content" is proliferating, professional "paid" writers work is becoming less valuable online and some professionals are shouting, "ENOUGH! We want to be paid for our work!"
An article this week at "Ezine-Tips.com" discusses how to raise the ire of any professional writer by asking them to write for
free.
http://ezine-tips.com/articles/management/20010316.shtml
In an earlier article by the same author, (Janet Roberts, associate editor of "List-Universe.com") many articles by online writers are labeled "advertising in disguise".
I'll buy that definition in many cases. I'll buy it in this case. I'm advertising my weekly newsletter and my web site by offering opinion and insight on the web. And it works! I've written openly and widely that content I provide is just like an ad for my web site and my business.
http://www.workz.com/content/1680.asp
Advertisers pay to have their ads appear in my newsletter and on my web site. You might say that my "advertising in disguise" attracts advertising to support my advertising if you want to see that advertising as inherently wrong.
But I'll also ask then why is it that my articles are well read and syndicated across many networks of web sites and ezines. I run a business content distribution service called "Free-Content" at:
http://yahoogroups.com/group/Free-Content
Over 500 well respected writers and publishers subscribe to that list and publish articles distributed there. I'm about to expand that service into additional topics and expect all to be just as successful as the business content list.
It's not advertising, it's content, it's free and I am a professional. What does that all mean? I leave it to you to decide.
And now for a word from our sponsor.
About the Author
Mike Banks Valentine WebSite101 "Reading List" Weekly Netrepreneur Tip Sheet Weekly Ezine emphasizing small business on the Internet Subscribe address mailto:WebSite101-subscribe@listbot.com articles available: http://website101.com/freecontent.html
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