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Education Builds Credibility With Your Prospects
If you're in a sales position of any sort, or you're a customer or client of someone "selling" you, you know that the most common response to an objection or concern from a salesperson is to cut price. I know. I've been "in sales" since the age of...
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How Can I Market With Articles If I Can't Write?

The shrewdest and most effective means of free advertising is through providing interesting and relevant information to your potential customers. You can do this easily by writing and distributing free reprint articles at various web sites around the 'net. There are literally thousands of e-zine and web site publishers actively searching for the interesting and informative articles you can craft in your area of expertise. Targeting the audiences of these publishers is an essential element of your cost-effective advertising and marketing strategy.

I am convinced that anyone with a web site can promote that web site along with its business, products, and/or services by implementing this basic marketing strategy. Sure, it sounds simple enough, but what if you aren't confident in your writing skills? Accurate written communication is the foundation of this marketing maneuver.

Can you write?

My initial experience involved submitting articles written by other people to publishers. I was so excited when I saw the response generated by this technique that I decided to use it when I began my own business.

One day I sat down with pen-in-hand attempting to begin writing my own articles and spent the next half hour staring at the blank sheet. In frustration, I eventually put down the pen and walked away, later complaining to a friend that I hated to write. I complained about lacking writing expertise and that my qualifications basically amounted to the good grades I earned in English classes long ago. My friend gently interrupted me pointing out that I had been writing on a daily basis at work. She also brought to my attention the fact that my education provided me with the necessary skills to write competently and effectively.

After kindly showing me the forest which I couldn't see for its trees, my friend generously offered an incredible suggestion. Her solution for my dilemma was that I should try begin again by choosing a topic and then creating an outline representing the points I wanted to cover about that topic in my article. Choosing a topic would give me a foundation upon which to build my article. Drafting an outline would allow me to address the issues that I saw as pertinent and relevant to my topic.

I took her advice, narrowed my possible topics, and selected one that I would reduce to writing. With that one topic in mind, I proceeded to create a comprehensive outline on that blank piece of paper. After completing my outline, I fleshed it out, added stories to illustrate my points, and Voila... I had right there before me a rough draft of my first article! That rough draft, after being carefully proofed and polished, became an article that was published in dozens of online publications. The positive result of my effort was that my article netted me thousands of web site visitors and rewarded me with a treasured long-term


client.

Can't get past the outline?

If you're absolutely certain you can't write there are at least three options well worth considering. The first option is to enroll in a writing class through your local university, adult education program or on-line. A couple of on-line options include Write101 Writing Tutorials at http://www.write101.com/writewell.htm or Writers' Village University at http://writersvillage.com/. Many local universities, community colleges and adult education programs also offer on-line courses.

Your second option is to hire a ghostwriter. Most ghostwriters will take your topic, conduct the research and write an article for your review. Upon your approval of the article the ghostwriter will add your by-line and release the article to you for distribution. Offering research resources or providing an outline for the ghostwriter to follow may reduce the ghostwriter's fees. You can post your article project and take bids from ghostwriters on-line at http://www.elance.com, http://www.creativemoonlighter.com or you can seek a ghostwriter using any search engine. You'll find various options that will fit your budget. Freelance ghostwriters can negotiate regarding their fees since they work for themselves and often offer reduced rates to returning clients.

A third option also requires hiring a ghostwriter to write your article and add your by-line but going further to enlist that person to distribute the article for you. This is a convenient and time-effective way to have the entire writing and distribution project completed by the same individual. You can review two companies that offer packaged services at http:/ hephantomwriters.com/purchase/index.shtml and http://www.marketingwords.com/ezinearticle.html.

Even if you honestly can't write you can certainly still educate your target audience, earn loyalty and establish yourself as an expert by using free reprint articles. You can invest a bit more in your advertising and promotional efforts by taking a writing course or hiring a ghostwriter. Whichever of the two you may choose, you are making an investment that will be well-returned many times over in beneficial results to both you and your readers. Be willing to go the extra mile in establishing your web site as the definitive choice of your targeted audience. You'll be pleased with the rewards of your efforts.

(c) 2003, Davis Virtual Assistance. All rights in all media reserved.

The author grants reprint permission to all venues so long as the article is not used in spam and the copyright and by-line are included intact.

About the Author

Bonnie Jo Davis is an expert in using articles to marketing your business, services and products. Visit http://www.ArticlesThatSell.com/newsletter.htm to sign-up for a free monthly newsletter to learn everything you need to know about marketing with articles.

 

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Monthly magazine with reviews, articles, and discussion forums.
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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • know these five audiences to write a top selling book

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • newbies guide to writing and submitting ezine articles

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  • nine power words to punch up your ads

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  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

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  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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