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An Interesting Phenomenon
Being a student of internet marketing and marketing in general, I don't pretend to have it all figured out. This article probably won't give you all of the answers, but I hope it at least gives you a few good questions. I subscribe to dozens of...
Carrot On The Stick Formula
People online are much like those offline when it comes to promoting and marketing their products, affiliate links or services. They look for the easiest, quickest way to do it as long as it is cheap or free and does not involve any work on their...
Design Your Own Newspaper Ads
Many people in business lay-out (design) their own ads. That old adage "If It Is To Be It Is Up To Me" prevails. Do it yourself and you may get what you want. Many newspaper salespeople are poor at conveying customer wants to the design department,...
Selling Is Not A Dirty Word
Selling--a word that strikes terror in writers and professionals. We love to write. We love to coach. We love to speak. We hate to SELL. Maybe that's because we have the used car salesman or the vacuum sales person in mind. They annoyed us because...
What Your Click Tracking Script Should Tell You?
You run an ad spending $100.00. How could you possibly know how many people bought your product? If you don't know your ROI on that particular campaign, how will you spend another $100.00 on it? Simple is You have to track your advertising...
 
How To Choose the Right Ezines For Your Ads

Do you feel bewildered when you begin an Ezine
Advertising campaign?

I do.

Take 'The Free Directory of Ezines', for example.
There are over 800 Ezines in the Directory that
accept paid ads. How do you decide which Ezines
to place your ad in?

There are several factors that narrow down the
choice for me.

First, I look at the subscriber numbers. If an
Ezine has less than 400 subscribers, I move on.

Then I look at the Publication Dates. I prefer to
advertise in Ezines that are published weekly, or
even more frequently; I don't want to wait a
month my ad to appear.

Then I look at the number of ads that appear in
each issue. If an Ezine has more than 15 ads per
issue, I give it a miss; I want my ad to be seen.

Then I look at the payment method; if the Ezine
doesn't accept online payment with the major
credit cards, I move on.

Then I look at the Ad Rates - on a 'blind date'
like this, the most I'm prepared to pay for an
Ezine ad is about $20.

Finally, I look at when the Ezine was last
updated. If the Ezine listing is more than 6
months old, the ad rates have probably gone up,
or maybe the Ezine itself has folded up.

These are all factors that you can use to narrow
down your search for the right Ezine for your
Ads. But it's still a 'stab in the dark'.

There's another technique, however, for choosing
the right Ezines for your ads. Basically, you
want Ezines that will give you a high
response-rate to your ad. The following technique
will tell you this with pinpoint accuracy. I used
this strategy a couple of


months ago and it
produced excellent results.

First of all, I signed up for a 'Pro' account
with ROIBOT, an 'Ad Tracking' service. It costs
$17 per month, but you'll get that back easily
from a successful ad campaign. You can find out
more about ROIBOT at:

http://www.roibot.com/

In the 'Manage Your Campaign' area of ROIBOT, I
generated 50 traceable URLs for my ads.

Then I went to my own eBook, 'EzyAds', and
subscribed to 50 Ezines that give a free ad to
new subscribers. I submitted an identical 25-word
ad to each of those 50 Ezines. Each of those ads
contained a unique URL generated by ROIBOT.

I then sat back and waited. My 50 ads were
published during the following month, some the
very next day, others 2 or 3 weeks later. Once or
twice a week I went to the ROIBOT website and
checked how many clicks I had got from those
traceable URLs.

The results were very interesting. Of the 50
Ezines that I placed free ads in, 15 produced an
outstanding response. At the end of the month I
purchased paid ads in 10 of those 15 Ezines. And
I continue to get a high response rate from those
10 paid ads.

(c) 2000, by Michael Southon

About the Author

------------------------------------------------------------
Michael Southon has been writing for the Internet for over
3 years. He has shown hundreds of webmasters how to use
this simple technique to get massive free publicity and
dramatically increase traffic and sales. Click here to find
out more: http://www.ezine-writer.com
------------------------------------------------------------

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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