|
|
Demand and Supply and Marketing
Supply and Demand and Marketing Darrin F. Coe, MA 11/30/04 According to Dough McCormick, Chariman and CEO of iVillage, Inc, “Technologists focus on supply but they don’t understand advertising is focused on demand. Just because we have an available...
Six Reasons Why Your Alexa Rating Is Still Important.
Six Reasons Why Your Alexa Rating Is Still Important. 1. Additional Exposure For Your Site. At the end of 2003, Alexa.com's results were being closely linked into the listings of its' parent company, Amazon.com. This currently means that when...
Three Powerful Ways to Create a Must-Read Ezine
Publishing an ezine is the ideal way to reach your target market. How far your reach extends depends on the type of experience you create for your readers. By giving your subscribers a value-laden, benefit-rich experience you can create an...
Why Blogs Are Beating Out Ezines ... And Matter So Much to Your Platform
I was all set this morning to write about something totally different in this issue ... but thanks to the power of blogs, I'm here to deliver a totally different message. Namely the ascendance of blogs over ezines. First of all, you may notice...
Why I Don't Publish An Ezine...Even Though I Can't Seem To Shut Up!
This article may be freely used in ezines, on websites or in e-books, as long as the by-line is left intact. Notification of publication would be greatly appreciated, and if possible, a copy of the relevant ezine or newsletter. Please send...
|
|
|
|
|
|
|
|
Why Your Marketing Efforts Aren't Working
A good friend of mine back in college wanted to learn how to play ping-pong. Every night after dinner he would play with the dorm Champ. Needless to say, it was a hopeless mis- match.
I would stop by sometimes and watch him get pounded over and over again. The Champ was merciless: 21-2, 21-1, 21-3 were typical scores.
Being an acquaintance of the Champ, I asked him once why he wasn't taking it a little easier on such a novice player. I've thought about his answer many times since then because it has come to my aid time and time again.
If you're like the overwhelming majority of netrepreneurs, I'm sure you've been trying to figure out why your marketing efforts have been taking a *pounding*. In fact, it's likely you're even using many of the same techniques as the *Internet Guru's*, but they just don't seem to work for you.
Why? Well, if you're not attracting traffic, and if you're not converting visitors into sales, the first place to look is at *the words* you use. Your *pounding* is very likely due to your own copywriting: your ad headlines, your sales page, and your ezine copy.
The one single characteristic virtually every Internet Expert has in common is the ability to write like the dickens. And with competition so widespread and so fierce, if your copywriting is only *average*, or worse, any marketing effort is unlikely to get off the ground.
I recently used the "Search Term Suggestion Tool" over at Overture for a little test. Here's what I found in a recent month. There were:
*****96,000 searches for *internet marketing* *****152,000 searches for *home business* *****162,000 searches for *marketing* *****and 108,000 searches for *advertising*
That's 518,000 searches for marketing related topics.
Now, get this. There were less than 5,000 searches for *copywriting* and less than 4,000 for *writing skills*. That's less than 2% of the total … and offers a strong hint of why 95% of businesses on the web fail.
Admittedly, this isn't scientific, but what it indicates is that those people who are interested in making money on the web, are not very interested in learning how to write great copy … even though this is the very skill that separates the big money makers from everyone else.
Do you have a copywriting problem? It's easy to know. If you're short on site traffic and sales, the answer is, *yes*. There's plenty of ways of getting traffic to your site. If it's not happening, your promotional copy isn't getting the job done and needs to be reworked. Ditto for sales.
So, how do you *write for the web*? Here's some quick pointers to get you started.
1.) Write from your prospects point of you. Keep the *I's* to a minimum and use plenty of *you's*.
2.) Use
powerful words in your headlines, such as *Discover*, *Breakthrough*, *The Truth About*, *Amazing*, *New*, *Money*, *Magic* and *Proven* to name a few. Even the old *How To* keeps on working.
3.) Avoid over hyping. Claiming to have secrets that will make people rich almost overnight loses credibility.
4.) Experiment with your ad headlines. I tripled the response to an ad by changing just a few words, from *Frustrated With Your Online Earnings?* to *Are You Frustrated With The Money You've Been Making?*.
5.) Use simple, everyday words to make your points. Don't say, *Use average language to be understood properly*.
6.) Keep your paragraphs short (2-4 sentences) and your sentences brief. Instead of, *Receive everything you need in your mailbox in a few moments*, say, *Get it all right now*.
7.) Stress the benefits, not the features. Instead of *This product comes with a money-back guarantee*, say, *Think of all the time, energy and money you`ll save with this lifetime guarantee*.
8.) On your sales page, state the problem, stir up the problem and then solve the problem.
9.) Use *bullets* to list your benefits. Many visitors will read your sales page only after a quick scan of your headlines and bullets.
10.) Motivate action by using action verbs throughout your copy, such as *unleash, explode, break, pull, punch and spread*, to name a few. This helps the reader get in the frame of mind for taking action. Then close with an action statement. Instead of *Build bigger profits*, say *Make more money now*.
11.) Visit the web sites of known Internet Experts, subscribe to their newsletters and study, study, study.
There's no doubt that learning to write great copy will have an immediate, positive impact on every marketing method you use. And the good news is that it is definitely learn- able.
So, what was *The Champ`s* answer to me and how can you use it to improve your internet results? I think it's clear. He said, "Your friend isn't looking for recreation. He wants to become a serious player."
A month later, he had indeed become a serious player. No, he didn't get better than the Champ, but he gave him a run for his money nearly every time … even beating him once in a while.
So, if you've been taking a marketing pounding, learn from the copywriting champs. And keep on playing.
About the Author
Joshua Rose is webmaster at The Internet Profit Wizards http://www.internetprofitwizards.com, a site devoted to the three mandatory skills necessary for internet success: Copywriting that sells, a thriving ezine and effective Affiliate links. Visit to subscribe to his newsletter and get free e-books. Or, send a blank email to: mailto:webwizards@freeautobot.com
|
|
|
|
|
Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
  |
The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
  |
e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
  |
BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
  |
Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
  |
Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
  |
News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
  |
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
  |
Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
  |
Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
  |
Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
  |
OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
  |
E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
  |
EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
  |
Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
  |
My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
  |
Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
  |
Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
  |
Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
  |
Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
  |
|