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7 Reasons Why You Should be Publishing an Ezine
Ezines: They're everywhere you look, and for very good reasons. They are an excellent online marketing tool. If you have a website and aren't publishing your own newsletter, I'm going to give you seven very good reasons why you should start. 1)...
Chain of Success
Internet marketing is a business with a lot of effective ways of advertising and promoting. There is ezine publishing, ad swapping, free classifieds, email sig file, article writing, search engines and more. Some ways are, of course, more effective...
"Confessions Of A Zine-O-Holic"
My name is Jo and I'm a zine-o-holic. Ya know, I tell myself, "I can handle this problem. I'll just read one ezine, maybe two and then I'll stop." That might last a day or two. But before you know it, I feel the urge come over me and I'm back...
DDT: Do, Don't Think. Just market
*Article Use Guidelines* Use in opt-in publications, or on Web sites, but please include the resource box. Please send me a copy, if possible. Many thanks. ** Summary: Your marketing supports your business. Stop marketing, and your business...
Increase Your Website Exposure Free
When I first began attempting to make money on the internet, I fell into the trap of advertising my website with "get rich quick" promoters and products, thinking I'd get my money back immediately with their allegedly wonderful services. After...
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How To Go Long With Your Web Marketing
If you've ever done any investing, you're probably familiar with the term "going long". In a nutshell, going long means investing for long-term profits. And it's probably the safest, if not surest way to make money in a sometimes volatile arena, the stock market.
Today I'd like to show you how to apply this powerful strategy to your Internet marketing campaign.
As I'm sure you are aware by now, there are a multitude of ways to invest in your Internet marketing. Many of the strategies will yield immediate results, however the results will be short-lived.
An example of a short-term marketing strategy is buying advertising. While you DO need to purchase SOME advertising, if you rely solely on this strategy you'll see a disturbing trend develop at your site -- whenever you advertise less, your site traffic will come to a near stand-still.
Another example of a short-term Internet marketing strategy is bulk email. Here's why...
When you use bulk email, you blast your message to thousands of email addresses, filter the myriad of complaints, and hope for a few sales mixed in. There is absolutely no positive long-term effect on your business. Perhaps you make a few sales but you've made zero long-term investment in your business.
So how does one diversify their Internet marketing portfolio and GO LONG with their promotion strategies?
Perhaps you already know the answer. Let's test your knowledge, shall we!
Of the following low-cost Internet marketing strategies, which TWO would have the longest positive result on your website traffic?
1. bulletin board and newsgroup postings 2. search engine ranking 3. banner ad buys and exchanges 4. building your own opt-in email list 5. sharing your web content with others
If you guessed number one, you're.... Wrong!
If you regularly make INTELLIGENT and HELPFUL posts to targeted bulletin boards and newsgroups, you can generate some traffic. However most boards purge posts frequently and with the growing number of boards out there, users rarely take time to search archives for answers.
If you guessed number two, you're.... Wrong Again!
Top ten search engine rankings are great, but unless you have time to maintain the listings you'll find that they can be hard to maintain. While I definitely recommend giving search engine ranking some consideration, especially when setting up a website, this strategy should be considered more of a continuing effort than a long-term strategy.
If you guessed number three... you're... Wrong Again!
As I mentioned at the top of this piece, you DO need to purchase SOME advertising, and banner advertising and exchanges can be a part of that. But if you rely solely on paid ads, you'll see less site traffic whenever your advertising slows.
All in all, items one through three above are good ways to promote your website... IF you have the right components set up at your site. If not, you may be wasting your time
and money.
The first component you MUST have at your site in order for those (or any) efforts to pay of is...
Item number 4 from above. An opt-in email list building strategy!
If no. 4 was one of your guesses, you are right on! Growing your potential client base should always be a priority in ANY business. The best way to do this on the web is to grow your own opt-in email list(s). Ask for your website visitors name and email address and give them something of value in return. It is as simple as that. Then treat the growing list like gold.
So that leaves us with the other correct answer. Number five, sharing your web content with others. The most effective way I've found to do this, is to write about your area of expertise and pre-license the content to other editors and webmasters in your type of business. This strategy is sometimes called "submitting articles", but it doesn't even have to be articles that you share. You can write tips, lessons, hints, secrets, or anything that would help a particular group of people.
Then, not only should you pre-license the material as I've done at www.bizweb2000.com/articles.htm - but you should also submit the content regularly. That is as simple as emailing your fresh work to webmasters and ezine editors who publish related material. After four years online, this is still my cheapest promotion method (100% free) and by far my longest lasting.
I can say without reserve that the two strategies above are THE premium ways to GO LONG with your Internet marketing. How can I make such a bold statement?
Simple. Here's proof of each:
Last week I was contacted by a subscriber that had been on my subscriber list for, get this... four years! She had finally decided to start her own business and wanted help from someone with a track record of getting results. As one of my original subscribers I naturally offered her a deep discount on my services.
Example two: When I started using my article writing and pre-licensing strategy back in early 1997, I used an address called sub@jdd-publishing.com for new subscribers to receive my gazette. I used that address for only a short time until my website was complete. Now, over three years later, I still get new subscribe requests to that old address every week. My content from three years ago is still being read. How's that for going long with web marketing!
So in closing, I'd like you to consider the Internet marketing strategies you are using right now. How many of them could be considered "going long". After all, if you plan to retire or even work less some day, you'll have to invest in the future of your website now. And believe me, it's nice to see the website traffic continue to come in on a regular basis, even when you don't!
About the Author
Visit Jim at http://www.bizweb2000.com where he shares exactly how he makes his living from the Internet. And get Jim's free weekly email newsletter, BizWeb eGazette by sending mailto:optin@bizweb2000.co
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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