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A Free, Powerful Method to Market Your Business Online
How to Write Articles for Promotion & Profit Want another great idea on how to market your business for FREE? Write articles. This powerful method actually works online and off. You can write articles in your area of expertise and submit them to...
DDT: Do, Don't Think. Just market
*Article Use Guidelines* Use in opt-in publications, or on Web sites, but please include the resource box. Please send me a copy, if possible. Many thanks. ** Summary: Your marketing supports your business. Stop marketing, and your business...
Do All ROIbot Ads Look Alike To You? ....
"Do All ROIbot Ads Look Alike To You? .... They Aren't, And Here's Why!" copyright 2001-02 John Evans ROIbot Ads Are NOT Created Equal! Why not? Because they're all Different. When reading ezine ads, how many times have you passed up an ad just...
Five Profitable Ways To Use Your Follow Up Autoresponder
What? You are not using a Follow up Autoresponder? Then better be. If you are SERIOUS about increasing your subscriber database, you need Follow up autoresponders. Web site promotion should start with search engines. Next comes your opt-in...
Practical Strategies To Boost Your Ezine Readership
Copyright 2005 Jeremy Hershberger Do you have a fresh ezine ready to start taking subscribers but don't know how to attract them? Maybe you have a list already operating that you want to enhance. There are many practical methods available...
 
How To Go Long With Your Web Marketing

If you've ever done any investing, you're probably familiar
with the term "going long". In a nutshell, going long means
investing for long-term profits. And it's probably the
safest, if not surest way to make money in a sometimes
volatile arena, the stock market.

Today I'd like to show you how to apply this powerful
strategy to your Internet marketing campaign.

As I'm sure you are aware by now, there are a multitude of
ways to invest in your Internet marketing. Many of the
strategies will yield immediate results, however the results
will be short-lived.

An example of a short-term marketing strategy is buying
advertising. While you DO need to purchase SOME advertising,
if you rely solely on this strategy you'll see a disturbing
trend develop at your site -- whenever you advertise less,
your site traffic will come to a near stand-still.

Another example of a short-term Internet marketing strategy
is bulk email. Here's why...

When you use bulk email, you blast your message to thousands
of email addresses, filter the myriad of complaints, and
hope for a few sales mixed in. There is absolutely no
positive long-term effect on your business. Perhaps you make
a few sales but you've made zero long-term investment in your
business.

So how does one diversify their Internet marketing portfolio
and GO LONG with their promotion strategies?

Perhaps you already know the answer. Let's test your
knowledge, shall we!

Of the following low-cost Internet marketing strategies,
which TWO would have the longest positive result
on your website traffic?

1. bulletin board and newsgroup postings
2. search engine ranking
3. banner ad buys and exchanges
4. building your own opt-in email list
5. sharing your web content with others

If you guessed number one, you're.... Wrong!

If you regularly make INTELLIGENT and HELPFUL posts to
targeted bulletin boards and newsgroups, you can generate
some traffic. However most boards purge posts frequently and
with the growing number of boards out there, users rarely
take time to search archives for answers.

If you guessed number two, you're.... Wrong Again!

Top ten search engine rankings are great, but unless you
have time to maintain the listings you'll find that they can
be hard to maintain. While I definitely recommend giving
search engine ranking some consideration, especially when
setting up a website, this strategy should be considered
more of a continuing effort than a long-term strategy.

If you guessed number three... you're... Wrong Again!

As I mentioned at the top of this piece, you DO need to
purchase SOME advertising, and banner advertising and
exchanges can be a part of that. But if you rely solely on
paid ads, you'll see less site traffic whenever your
advertising slows.

All in all, items one through three above are good ways to
promote your website... IF you have the right components set
up at your site. If not, you may be wasting your time


and
money.

The first component you MUST have at your site in order for
those (or any) efforts to pay of is...

Item number 4 from above. An opt-in email list building
strategy!

If no. 4 was one of your guesses, you are right on! Growing
your potential client base should always be a priority in
ANY business. The best way to do this on the web is to grow
your own opt-in email list(s). Ask for your website visitors
name and email address and give them something of value in
return. It is as simple as that. Then treat the growing list
like gold.

So that leaves us with the other correct answer. Number
five, sharing your web content with others. The most
effective way I've found to do this, is to write about your
area of expertise and pre-license the content to other
editors and webmasters in your type of business. This
strategy is sometimes called "submitting articles", but it
doesn't even have to be articles that you share. You can
write tips, lessons, hints, secrets, or anything that would
help a particular group of people.

Then, not only should you pre-license the material as I've
done at www.bizweb2000.com/articles.htm - but you should
also submit the content regularly. That is as simple as
emailing your fresh work to webmasters and ezine editors who
publish related material. After four years online, this is
still my cheapest promotion method (100% free) and by far
my longest lasting.

I can say without reserve that the two strategies above are
THE premium ways to GO LONG with your Internet marketing.
How can I make such a bold statement?

Simple. Here's proof of each:

Last week I was contacted by a subscriber that had been on
my subscriber list for, get this... four years! She had
finally decided to start her own business and wanted help
from someone with a track record of getting results. As one
of my original subscribers I naturally offered her a deep
discount on my services.

Example two: When I started using my article writing and
pre-licensing strategy back in early 1997, I used an address
called sub@jdd-publishing.com for new subscribers to receive
my gazette. I used that address for only a short time until
my website was complete. Now, over three years later, I still
get new subscribe requests to that old address every week. My
content from three years ago is still being read. How's that
for going long with web marketing!

So in closing, I'd like you to consider the Internet
marketing strategies you are using right now. How many of
them could be considered "going long". After all, if you
plan to retire or even work less some day, you'll have to
invest in the future of your website now. And believe me,
it's nice to see the website traffic continue to come in on
a regular basis, even when you don't!

About the Author

Visit Jim at http://www.bizweb2000.com where he shares
exactly how he makes his living from the Internet. And get Jim's free weekly email newsletter,
BizWeb eGazette by sending mailto:optin@bizweb2000.co

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
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The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
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Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
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Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
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EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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