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4 Strategies That Will Help You Develop An Effective Action Plan
1. Your goal Planning a career move is much like mapping your route for a road trip. If you don't know where you are going, you can't decide how to get there, but if you do know where you are going, you'll get there faster. Goals like "Go back to...
Demand and Supply and Marketing
Supply and Demand and Marketing Darrin F. Coe, MA 11/30/04 According to Dough McCormick, Chariman and CEO of iVillage, Inc, “Technologists focus on supply but they don’t understand advertising is focused on demand. Just because we have an available...
Five Ways to Profit Mightily Without Your Own Product
There is some speculation about how much money you can earn online without their own product. Although marketing your own digital product on the Internet can be very lucrative, there is no reason why you and I can’t profit mightily using creative...
Ten Ways to MROI-Maximize Return on Your Investment in Marketing
MROI means Maximizing Return on Investment. How do you do this in marketing? Track, measure, analyze, strategize. The more data you get, and the more you massage it, the more you learn, and the smarter your marketing is going to be. Here are some...
Top 10 Tips TV Interview Success
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Today, While I Surfed the WebThursday, August 26, 2004

Today, While I Surfed the WebThursday, August 26, 2004

It was another interesting day surfing the web trying to raise my website’s link popularity, increase brand awareness, and advertise to bring in new targeted customers. I keep finding it hard to pay for advertising, as I try to find the most inexpensive way to draw traffic to my shopping cart enabled website. I keep fiddling with format of the website because what little customer traffic is coming to the website, between 5 to 20 customers a day, is not staying or buying. I need to find a way to get them to buy a product that everyone else already seems to sell. I keep asking myself, “How are you going to generate new customers that will be loyal to your storefront?” This question puzzles me because I am trying to copy what my #1 competition is doing, i.e. offering Home and Garden Articles—albeit the articles come from the same place, linking with the same websites, winning the same website awards. I can only conclude that all these websites are now reciprocally linked together with no identity and little original content. I guess all of us webmasters are trying to compete with the Big Boys (msn, google, yahoo, netscape, amazon, ebay, aol, and a few others). With all this common linking, it seems like all of us individual webmasters are spending our time with each other rather than focusing on the customer. How about spending that same time writing an article on a subject you do know about and then posting that to your website. I say this because it would reason that the website you create does have some interest to you or you would not have created it. As the


creator of the website, you have some authority over what is being read there; and, as long as you are honest about where you get the supporting information, copyright protection for the author and yourself, you will start to build a wealth of original content for your current website and future websites. This endeavor will also provide you with a complete index of ad copy, words you can use in your advertising. The best free advertising is to write an article and post it to numerous ezines, magazines, newspapers, or publication needing content. If you have the time to create a website and then spend time linking with complimentary websites (websites that sell products that would go well with the products that you sell, i.e. gift store website with a card store website), then you have the time—that same time spent linking—to write a simple article about something you learned, such as this article that you are reading right now, and post it to multiple websites that need content. First, of course, find a way to get that content onto your website for your customers and then put the article out as advertisement to draw new customers to your website. If linking is not bringing in an enormous amount of targeted customer traffic, then why not give your writing skills a try? It could not hurt!

Written by eRix © 2004-08-26

About the Author

eric b smtih tampa, fl
b.a. marketing usf tampa, fl
a.s. information systems hcc tampa, fl

webmaster to:

Quality Gifts Galore – http://www.quality-gifts-galore.com
Avon by Maki – http://www.avonbymaki.com
AIM HOCKEY – http://www.aimhockey.com

 

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  • how to properly use ezine advertising part one

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • interviews one of the easiest products to create

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  • is a home business right for you

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  • i want to do an ezine part 3 what is content

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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