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1) Make sure if you have an on-hold messaging system or an answering machine that it includes your URL and email address. 2) If your company has voice mail have your employees' list your URL in their individual messages. 3) UPS advertises on their...
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Today, While I Surfed the WebThursday, August 26, 2004

Today, While I Surfed the WebThursday, August 26, 2004

It was another interesting day surfing the web trying to raise my website’s link popularity, increase brand awareness, and advertise to bring in new targeted customers. I keep finding it hard to pay for advertising, as I try to find the most inexpensive way to draw traffic to my shopping cart enabled website. I keep fiddling with format of the website because what little customer traffic is coming to the website, between 5 to 20 customers a day, is not staying or buying. I need to find a way to get them to buy a product that everyone else already seems to sell. I keep asking myself, “How are you going to generate new customers that will be loyal to your storefront?” This question puzzles me because I am trying to copy what my #1 competition is doing, i.e. offering Home and Garden Articles—albeit the articles come from the same place, linking with the same websites, winning the same website awards. I can only conclude that all these websites are now reciprocally linked together with no identity and little original content. I guess all of us webmasters are trying to compete with the Big Boys (msn, google, yahoo, netscape, amazon, ebay, aol, and a few others). With all this common linking, it seems like all of us individual webmasters are spending our time with each other rather than focusing on the customer. How about spending that same time writing an article on a subject you do know about and then posting that to your website. I say this because it would reason that the website you create does have some interest to you or you would not have created it. As the


creator of the website, you have some authority over what is being read there; and, as long as you are honest about where you get the supporting information, copyright protection for the author and yourself, you will start to build a wealth of original content for your current website and future websites. This endeavor will also provide you with a complete index of ad copy, words you can use in your advertising. The best free advertising is to write an article and post it to numerous ezines, magazines, newspapers, or publication needing content. If you have the time to create a website and then spend time linking with complimentary websites (websites that sell products that would go well with the products that you sell, i.e. gift store website with a card store website), then you have the time—that same time spent linking—to write a simple article about something you learned, such as this article that you are reading right now, and post it to multiple websites that need content. First, of course, find a way to get that content onto your website for your customers and then put the article out as advertisement to draw new customers to your website. If linking is not bringing in an enormous amount of targeted customer traffic, then why not give your writing skills a try? It could not hurt!

Written by eRix © 2004-08-26

About the Author

eric b smtih tampa, fl
b.a. marketing usf tampa, fl
a.s. information systems hcc tampa, fl

webmaster to:

Quality Gifts Galore – http://www.quality-gifts-galore.com
Avon by Maki – http://www.avonbymaki.com
AIM HOCKEY – http://www.aimhockey.com

 

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  • how to create your ezine ad campaign part 1 evaluating ezines

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  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

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  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

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  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

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  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • offline promotion 45 places your url should be seen or heard

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

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  • personal profile of the week bob osgoodby

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