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Beware Of The Silent Ezine Killer!
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Should I Publish An Ezine?
"Should I Publish An Ezine?"
Once upon a time, when Internet Marketing was but a wee little lad, one of the better ways of obtaining quality information for starting up an online business of your own, was to subscribe to, and read, an ezine. A...
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How to Start an eZine
Word Count = 595
How to Start an eZine.
(c) 2001, Craig Lilienthal, M.S., www.TheRealURL.com
After you decide that you would like to publish an eZine, the first thing you must do is choose a topic. Your eZine should cover a topic or subject area that makes you happy. I'm not saying that it should make you want to jump for joy or anything; I'm simply suggesting that you focus mainly on a subject you will enjoy learning more and talking about. As with any endeavor in life, if you write about something that you enjoy doing, it's more likely that you will achieve long term success.
Your topic can be on the broad end of the spectrum and should, like I said, relate to something you already know about or something that you would like to learn more about. However, you should stay away from topics that are too broad or too narrow. You want your topic to be broad enough to attract enough readers to justify you spending time maintaining the newsletter and you want it to be narrow enough to allow you to identify the demographics (e.g., age, occupation, interests, etc.) of your audience. If your topic is too narrow you may not have an audience that is worthwhile, in terms of size, and you will be limited in terms of content. Alternatively, if your topic is too broad you will have difficulty identifying your target market's preferences and your newsletter will end up losing its appeal to readers and potential advertisers.
"Software" is an example of a topic that is too broad. "MineSweeper" is an example of a topic that is too narrow. There are just too many kinds of "Software" out there to cover and MineSweeper would attract very few people (I think!). If you narrow "Software" down a bit to let's say "PhotoShop," you'd be moving in the right direction. Hmm.. "PhotoShop Tips & Shortcuts" sounds like a winner!
Now that you have a general idea about what your eZine will focus on, it's time to do some research. You will need to find out more about existing eZines that cover your topic. If
you subscribe to every eZine that you come across that relates to your topic, you'll gain a multitude of valuable information regarding your competition, ways to format your newsletter, and article subject ideas for your first publication. While in the research phase, be sure to write down, or bookmark, where you subscribed to each eZine because this information will be very helpful when it becomes time to begin promoting for yourself. Below are three excellent resources that will get you started.
http://www.marketing-seek.com/
http://ezinehub.com/
http://www.freezineweb.com/
In addition to subscribing to every eZine that you can find covering your topic, you should join related discussion groups and forums to get a better idea of what it is that your potential readers are interested in learning more about. After all, it is the readers that you're trying to appeal to. Below are a couple of forums to check out.
http://www.forumone.com/
http://groups.yahoo.com/
If you can consistently deliver cutting-edge up-to-date content that appeals to the majority of your reader base in conjunction with effective promotion, your eZine is sure to be a success. Now that you know where to start, you should begin putting your ideas on paper while your brain is still "warmed up." There's no time like the present!
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Signup For TheRealURL Zero Hype eMarketing Newsletter:
http://therealurl.com/?cat=28448
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Craig Lilienthal is the founder of the TheRealURL Newsletter and TheRealURL.com website where intelligent businesses have their websites hosted.
Web: http://www.therealurl.com
E-mail: mailto:craig@therealurl.com
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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