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Interviews: One of the Easiest Products to Create

Rapid product development is a core competency for any successful information marketing business. Information marketers are always looking for faster, better ways to get new products to market and start making sales.

Sources of ready made and/or cheap content can be found within the public domain and through freelance ghostwriters; but, there is still a cheaper, even lazier way to create a product: conduct an interview!

Why Interviews?

An interview essentially costs nothing more than your time. The hardest part of the process will be coming up with a subject, finding a subject expert, and then coming up with a good list of questions.

Once the tape is rolling, your interview subject does all the really hard work of pouring out the contents of his mind. Your product writes itself in about an hour.

Better yet, once the interview is complete, you have multiple options for product packaging and delivery. You can transcribe the interview into an e-book, record it to CD or MP3 or both. You can bundle both formats together – and then charge a higher price for the product.

Interviews also provide you the opportunity to mine content gold right in your own backyard. Imagine this: instead of searching for hours online just to find, say, reusable information for a health niche product, you contacted a local M.D.or nutritionist and got fresh, credible information for that product?

It's not all that difficult to do. If you're averse to cold calling, just ask your regular family doctor for a referral. Ask your attorney or your hairstylists for referrals. There are hundreds of professionals where you live who would leap at the chance to drum up extra business and amp up their credentials by being listed as a contributor to a web based product. Think in terms of joint ventures and you'll start thinking up dozens of ways you can take that one interview product and cross-promote it all over the place.

Minimum Investment Required

You may already have all of the tools you need and, if that's the case, then your development costs are zero.

However, here is a rough list of the tools you'll need to capture and package your first interview product:

1.Tape Recorder

A basic tape recorder will do the


job if you plan on just transcibing the interview. If you want to create an audio product, though, you should look at some of the nicer digital systems like the Voice It VTR-3200. That one won't set you back more than $180.

2.Microphone

It's always a good idea to add an external mic, no matter how good your recorder. You want to get the loudest, clearest recording possible on the first take because there is always some signal loss when you run your audio through sound editing and conversion programs. Make sure you get the right mic for your system: most digital recorders require mics which have an analog-to-digital converter.

3.Sound Editing and MP3 Conversion Software

You won't need to invest a dime for this software. There is a fantastic open-source solution available called Audacity (http://audacity.sourceforge.net/). This software will enable you to record, edit, add effects, apply noise reduction and a lot more. A free, open-source plug-in will allow you to export your .wav file to .mp3 at any desired bitrate.

Delivery is Easy

Once you have your product edited and ready to go, it's a simple matter to make it available for download. Your PDF or MP3 file can go straight to your server. In order to deliver your product on CD, you can use a service like SwiftCD http://www.swiftcd.com/ ). They will manufacture, package and ship your product straight to the customer. Or for Do-It-Yourself options, look over at http://www.cdduplicationplus.com for software and tips.

So, what are you waiting for? Interview products are quick and easy. Audio interviews, in particular, are a lot less common right now than e-books. This gives you the perfect opportunity to stand out in your niche, offering more value than the competition. There's only one drawback I can think of to this method of product creation: it's so effortless, you might find it addictive!

About the Author

John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net

The Ezine DOT Net RSS feeds are available.

(You may reprint this article in full in your newsletter and/or web site)

 

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  • how to create your ezine ad campaign part 1 evaluating ezines

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

  • how to promote your small business without spending a fortune

  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to test your ads in ezines before you spend a dime

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  • how to turn a hamburger into a profitable business

  • how to use articles to boost your online presence

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  • how to use ezines to make sales

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

  • how to write an article

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  • how well do you know your prospects take this 10 point quiz to find out

  • how would you reply to that

  • hunting for niches

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  • if your sales need a shot of adrenaline maybe your easy street needs a bump

  • if you want to submit your urls to ffa pages

  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • increase your book sales when a book for sale is no longer a book for sale

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

  • internet advertising options

  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

  • internet marketing idea publish an ezine

  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

  • internet success is it only a dream

  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

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  • is that my butt

  • is there a spy in your computer

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  • its up to you

  • it pays to ask listen and then act

  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

  • join me im a failure too

  • jump starting a new ezine

  • just give them what they want

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  • kaizen in online marketing

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  • know these five audiences to write a top selling book

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  • little red riding hood went walking in the ezine woods alone

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  • low budget advertising top 10 list

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  • mail orders success guide

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  • mama i aint spending another dime

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • novice increases web traffic building a substanial business

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • ok people lets get real

  • old and new contents for your ezines newsletter

  • one american city defies the rule

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

  • open the door to more business with your ideas

  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • pitching tips to land major media placements

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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