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How to Use Free Articles to Explode Your Internet Business!
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Interviews With Successful Ezine Publishers - Pamela Geiss
Pamela Geiss is the publisher of LotsaPerks Newsletter which offers tips and articles on the best ways to advertise online. Pamela publishes twice a week with an occasional Sunday tutorial that teaches her subscribers something they have asked to learn about. She also has a classifieds issue on Saturdays where subscribers can place a free ad.
To subscribe visit http://www.lotsaperks.com or mailto:subscribe@lotsaperks.com with your first name in the body of the email.
KH: How important has publishing an ezine been to your business?
PG: It has been the most important thing I have done online. It's the best way to develop relationships with people. The Internet is so impersonal and so many people have been scammed online that you really need to give them a chance to get to know you before they will think about trusting you enough to purchase anything from you.
KH: How long have you been running an ezine and how many subscribers do you have?
PG: I have been publishing the LotsaPerks Newsletter for over 3 years now and have over 10,000 subscribers.
KH: Do you submit your ezine to directories and/or announcement lists and if so how effective has this been in gaining new subscribers to your publication?
PG: The first thing I did was to go to www.google.com and put in ezine+directories and then I listed my ezine in every one of them. I recommend listing your ezine everywhere you can find. You can never get too much exposure!
If they had had Ezine Announcer when I first started, it would have saved me hours and hours of time, but it didn't exist then.
KH: Do you write and use your own articles to promote your ezine? How valuable has writing articles been in promoting your ezine?
PG: Writing articles is the best free advertising you can get! You not only get your business out there in front of many people, but you also get links to your business, as many ezine owners keep copies of their ezines on their sites, which helps you with link popularity in the search engines.
Plus, you allow people to get to know something about you and your business which allows you to develop a rapport with potential customers. In addition, I have met and established some great business contacts and met some fine people by writing articles.
I remember the first article I wrote, I thought, "If I know this, EVERYBODY must know it!" Well, I found out that not everybody knew it. There is always someone out there who knows less than you do, so never be afraid to write about things you know.
KH: What methods do you use to promote your products or services within your ezine?
PG: I have a Recommended section in my ezine where I put my links. I try to find good business opportunities for my subscribers. If they look really good, I'll sign up for them and try them out to see if the company is paying commissions on time. If the product turns out to be easy to
sell, etc., and if I like it, I'll put it in my Recommended section. If I'm holding a sale, I will announce that close to the beginning of the ezine.
KH: How do you go about preparing your ezine for publication?
PG: Well, I host my ezine with Constant Contact, because it is very easy and fast to use and because it will send out my ezine in text to those who need it and HTML to those who can get that, so I don't have to worry about doing 2 versions. I have a basic format that I set up when I started using Constant Contact, so that saves me a lot of time also.
I usually start with what article I'm going to put in my ezine. When I write an article, I'll usually use it in my own ezine and then send it out to other ezines. If I haven't "been inspired" or had time to write, I have many writers who send me their articles, so I'll choose one of their articles to run first.
I try to put as much viable information in my ezine as I can and keep the ads to a minimum. That way, advertisers don't have a lot of competition and their ads get to show up well. Plus, I really don't want the ezine to become a classifieds section! My main purpose in publishing it is to inform, and I hope it does that.
KH: Any advice to future ezine publishers? Things to look out for or things to concentrate on when publishing an ezine?
PG: Always keep your subscribers in mind in everything you do, whether it's your ezine or your site. Never forget that your main reason for doing your ezine SHOULD be to help them not you. Make it your business to focus on helping others not the dollar.
Of course, we all are in this to hopefully make some money, but I think where people get into trouble with their businesses is when they let the dollar take precedence over their customers. In other words, greed will be your downfall if you let it become all important.
Things to look out for...first of all, don't ever recommend something unless you truly believe in it, because your business reputation is at stake. Next, don't overload your ezine with ads, whether paid or free. When I first started out, I told my subscribers to send in their ads and I'd publish them once a week, but now that my subscriber base has grown, I had to change it to the first 5 who send in their ads would get their ads published.
You can get overloaded with ads and then no one will want to read your ezine; so if you want to give free ads in exchange for subscribers to get you started, that's fine, but don't sign up with a lot of services or you'll be overrun with ads! They are a great way to begin getting subscribers; just don't let it get out of hand!
About the Author
Article by Ken Hill. Want To Publish Your Own E-zine? Don't Know Where To Start? Create as many e-mail lists as you want with unlimited, mailing list capable autoresponders. FREE 30 day trial. http://www.netpromarketer.com/autoresponders.html
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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