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Not all Vinyl Banners are Created Equal

by Rick Hendershot
America-Banners.com

Roughly speaking, a "banner" is a large flexible sign or poster that can be hung up and taken down without a lot of trouble. The most common material for banners these days is rugged, versatile, durable, and good looking PVC — vinyl. A vinyl banner is usually portable and often used in a short term situation, like a convention or trade show, or as a temporary substitute for a more permanent sign which will come later.

The great advantage of banners is that they are flexible and lightweight. So they can be transported by being rolled up or folded. They are also quite inexpensive when compared to the alternatives.

In the not-so-distant past a banner could only be created by sticking letters down on a vinyl, paper, or fabric backing material, or by using a relatively complicated and graphically limited process like silk screening.

The "digital revolution" changed all that. Printing machines are now available that can print directly on both indoor and outdoor grade vinyl in stunningly beautiful FULL COLOR. That means when designing a vinyl banner a graphic designer can often take the same files she uses for her client's magazine ad or company brochure, blow them up — as long as they have sufficient resolution for banner printing — and print them directly on a very durable piece of vinyl.

The internet is probably your best source for vinyl banners. Why? Because you have a choice of many suppliers, many of whom specialize in this sort of product. Prices are usually very competitive from online vinyl banner suppliers, and they usually have the design, production, and delivery process down to a science.

All suppliers don't use the same process

But not all suppliers use the same process or the same equipment. Some use silk screening, some use low end ink jet printers, and some use higher end solvent digital printers. It is important to know the difference between these, and often you cannot tell by looking at the descriptions provided to you on supplier websites.

Silk screening is an older "low tech" process which still remains an important method of printing certain things that cannot be done "digitally". Silk screen is often used to print on odd ball materials, or wherever special inks are required — like metallic colors, solid dense colors on a dark background, or colors that have to be closely matched (such as corporate logo colors). You can do process color ("4 color") using a silk screen process. But it


is generally not the best choice. The cost of preparing the screens makes it prohibitive for doing small quantities.

Lower end ink jet printers are sometimes used to print on vinyl. The problem with this process is that the inks are usually "dye-based". The bottom line is that these inks are meant for indoor applications and short term outdoor use. Normally they are quickly faded by UV from the sun, and they are also susceptible to scratching and water will damage the image. Some suppliers try to overcome these problems by "UV-laminating" the vinyl after it is printed — coating the vinyl with a clear laminate designed to protect the surface. This adds significantly to production costs, takes additional time, makes finishing more difficult, and is still an inferior product when compared to vinyl printed with legitimate solvent inks.

When you're ordering a vinyl banner for outdoor use, or one that you hope will last a couple of years, you're best bet is to go with a true solvent ink process. Especially when there is no significant price difference. If you don't, you will be disappointed. Non-solvent inks do not resist sunlight or moisture, and scratch easily.

Some equipment manufacturers (especially Roland) have marketed machines that use a "solvent-like" ink. They claim these solvent-light products have all the features of solvent ink without the drawbacks (solvent machines are more expensive and the inks harder to work with). But in our experience — yes, we got burned with one of these over-priced machines — the product just does not stand up. The surface is much too soft and therefore scratches easily.

Other manufacturers (e.g., HP, Epson, Colorspan) have tried for years to create water-based inks that have the durability of solvent. But, we have tried all of these systems, and our experience is that they just do not cut it.

So when you're ordering a vinyl banner for outdoor use, or one that you hope will last a couple of years, your best bet is to go with a true solvent ink process. Especially when there is no significant price difference.

For more information, go to America-Banners.com or Tradeshow-Display-Experts.com


About the Author

Rick Hendershot is a marketing consultant operating out of Conestogo, Ontario, Canada. He publishes several websites, ezines, and blogs, including Web Traffic Resources, Marketing Bites, and numerous others.

 

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  • how to build a forum that doesnt fall apart two months later part 1

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  • how to create your ezine ad campaign part 1 evaluating ezines

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  • how to profit from 2 tier affiliate programs and build a sub affiliate army in the next 24 hours without spending a penny on advertising

  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

  • how to promote your small business without spending a fortune

  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to select an affiliate program

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  • how to successfully market with safelists

  • how to successfully promote your business to an international audience

  • how to take advantage of the holiday slow down

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  • how to test your ads in ezines before you spend a dime

  • how to turn an ezine advertising strategy into thousands of dollars overnite

  • how to turn a hamburger into a profitable business

  • how to use articles to boost your online presence

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  • how to use ezines to make sales

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  • how to use the multiplier effect in web marketing

  • how to use viral marketing tools to explode your ezine list

  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

  • how to write an article

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  • how to write best articles

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  • how to write little tiny adwords ads that bring giant sized profits

  • how to write the perfect classified ad and how to use it to make sales

  • how well do you know your prospects take this 10 point quiz to find out

  • how would you reply to that

  • hunting for niches

  • ideas for ezine publishing

  • if your sales need a shot of adrenaline maybe your easy street needs a bump

  • if you want to submit your urls to ffa pages

  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • im not sexy

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  • increase web site traffic by writing your own ezine article

  • increase your book sales when a book for sale is no longer a book for sale

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

  • insurance financial services sales tactics

  • internet 101 hitch your wagon to a star for internet success

  • internet advertising options

  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

  • internet marketing idea publish an ezine

  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

  • internet success is it only a dream

  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

  • is internet classified advertising dead

  • is it easy for you

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  • is running a membership site right for you

  • is that my butt

  • is there a spy in your computer

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  • is your ezine a wealth of information or a sales trap

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  • its all in the state of mind

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  • its the marketing that counts

  • its time for show and sell

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  • its up to you

  • it pays to ask listen and then act

  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

  • i want my ad in now not later

  • i want my own domain

  • i want to be an online marketer

  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

  • join me im a failure too

  • jump starting a new ezine

  • just give them what they want

  • just one small slice of media publicity

  • kaizen in online marketing

  • keeping your sub affiliates from quitting

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  • keep winning those customers that youve already won

  • key your internet ads

  • knock knock aka internet marketing application for non internet businesses

  • know these five audiences to write a top selling book

  • know thyself and thy business

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  • list host nightmares

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  • little guys and big guys

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  • little red riding hood went walking in the ezine woods alone

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  • loose as in goose

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  • low budget advertising top 10 list

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  • mail orders success guide

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  • make an impact make a difference

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  • making money online real fast

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  • making money with niche products

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  • mama i aint spending another dime

  • marketing

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • marketing yourself online freelancing 101

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  • merchandising on the web and off

  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • misspelled words make you money

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  • mlm success the true cost of not taking action in your home business

  • mlm success training the success declaration of independence for network marketers

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  • most commonly asked questions about ezine publishing

  • most effective and most inexpensive ad

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  • mr geez is back in business wanna know how

  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

  • my experiences of internet marketing with no knowledge and a very limited budget

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  • networked markets are democratic structured markets are republican

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  • net marketing a passion or an obsession

  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • new ideas for using autoresponders to supercharge your marketing efforts and create powerful customer relations

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  • niche marketing finding jv partners

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  • niche markets and mini sites profits the war has begun

  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • not sure if your online advertisement is working

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  • novice increases web traffic building a substanial business

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  • offer a free download or report to your visitors

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

  • oh the tangled webs we weave when we forget what to practice

  • ok people lets get real

  • old and new contents for your ezines newsletter

  • one american city defies the rule

  • one hour marketing solution

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  • online marketing five fun ideas that increase traffic

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

  • open the door to more business with your ideas

  • opt in email and ezine advertising still more effective than rss blogs and ppc

  • organize for creativity

  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • pitching tips to land major media placements

  • planning and creating your e zines content

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  • politicians are like car sales people

  • popping up for profitable results

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

  • postcard marketing your small business

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