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Are You Content With Your Newsletter Open Rate? Step it Up with 5 No-Fail Ezine Creation Tips
Five hundred subscribers sounds pretty good for a newbie marketer, right? Oh, but what if only 200 are actually opening your mail? You've got to come up with solutions that really work, or the painstaking work you do on your newsletter is...
Do You Judge A Book By Its Cover!
By Andrew Eaton The difference between having an ultra-attractive e-book cover and an average one can be the difference between an e-book with five downloads, or an e-book with five thousand downloads. Distinctive and professional e-book covers...
List Servers
There are basically two ways you can send out bulk email. Before we get into how you can, let's clarify a few points. There are basically two types of bulk email sent out. The first, which is unsolicited bulk mail, is commonly referred to as...
Top 10 Biggest Mistakes of Website Design
Author: Scott Whitney Contact: swhitney@whitcom.com Website: http://www.whitcom.com Word Count: 1404 (including resource box/author info) Title: "Top 10 Biggest Mistakes of Website Design" Description: This article details critical mistakes made...
Winning the Game: Your Strategic Marketing Plan
If you want your small business to compete with the "big boys" you should have a "strategic marketing plan." A strategic marketing plan basically spells out how you will use your available resources to meet your company's stated goals and...
 
The Best Website Traffic Sources

You have to search a lot to find what is most likely to work for your web site. Once you get an understanding for each type of advertising then you can put it to work.

Website directories: Helpful for one way links to your website to increase link popularity. Do not expect a lot of clicks.

Free Classified ads: Expect what you pay for. Nothing!

Safe lists: Stay away!

Opt in email lists: Terrific! But you need traffic to build your list of opt-in subscribers…

Free Banner exchanges: You need traffic to get traffic from banner ads! In general you’ll earn one banner impression for every two you display on your page. Try banner campaigns in combination with a pop under campaign. Send that cheap traffic to a web page with original content and some banners from 2-6 free banner exchanges. Be careful: Do not create a banner “farm”! The banner exchanges will suspend your account.

If you buy banner ads on topic related websites, expect a click trough rate of 0.5%-1.5%

Search engine optimisation: A must! But have in mind that it’s a long-term strategy, costing thousands of dollars (unless you know how to do it yourself) but results are not guaranteed…

Cost-per-click text advertising: The best source of traffic, but costing from $0.10 to as much as several dollars per visitor! Even if you have keywords for $0.10, it’s almost impossible to get thousands of visitors every month using only this method.

Writing and distributing articles: Articles can become viral and drive


qualified traffic to your website. Include a resource box at the end of your article that features a link back to your site.

Buying ezine ads: Because these ads are targeted, you will see traffic. Be sure to measure the effectiveness of your ad and your cost per visitor!

Pop Under advertising campaigns: Cheap, but you have to know how to properly set-up a pop under campaign. Read this article for some tips for a successful advertisement:
http://www.cnetcs.com/tips.htm
A well-designed pop under campaign can bring lots of cheap visitors, but most advertisers send the visitors to a page that is not especially designed to convert the visitors into customers or subscribers.

PopIn (layer) ads: A good option: Cheap and effective. PopIn ads receive a click trough rate of 1.0% - 2.0% (some popin layer ads receive a CTR of up to 5%).

And one last thing: The industry visitor to customer conversion rate is about 1.0% - 2.0% only if everything else – web design, sales copy, product, prices, etc – is perfect!

That means that you will need 10,000 ad exposures to get one hundred TARGETED visitors (1.0% click trough rate), to convert one of them to a customer (1.0% conversion rate)!

If you make any profits, your web site is a winner! Just buy more ad exposures to make more profits!

About the Author

John Iacovakis is an Internet consultant and has over 10 years
of marketing experience. He is the owner of
CreativeNet Online Advertising

 

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Monthly magazine with reviews, articles, and discussion forums.
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  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

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  • hunting for niches

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  • importance of marketing offline

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  • index

  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

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  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

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  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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