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11 Quick and Good Ezine Content Ideas
Publishing an e-zine is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products. While sometimes you'll have dozens of...
Fishing For Ezine Subscribers
The Bible tells the tale of the fishermen who were just not catching a thing. Jesus came along and told them to cast their nets on the other side of the boat, which they did. Surprise! They caught so many fish their nets began to tear. ...
Know Thyself and Thy Business
Article Title: Know Thyself and Thy Business Author Name: Joanne Victoria Contact E-mail Address: mailto:joanne@joannevictoria.com Word Count: 483, including signature box Category: Marketing Copyright Date: 2003-04 all rights reserved...
Market Through Distance Learning Courses
Distance Learning courses are a great way to market your practice and other products you sell. First of all, it gets your name out in a new way. For instance, I'm a personal and professional development coach, and so its natural that I would offer...
To Get Free Publicity, Talk to the "New Kid on the Block"
God bless reporters. They don’t make much money; they don’t get much of the glory; and they generally work long hours under withering deadline pressure. But here’s the most important thing to remember about reporters if you want to get free...
 
The Best Website Traffic Sources

You have to search a lot to find what is most likely to work for your web site. Once you get an understanding for each type of advertising then you can put it to work.

Website directories: Helpful for one way links to your website to increase link popularity. Do not expect a lot of clicks.

Free Classified ads: Expect what you pay for. Nothing!

Safe lists: Stay away!

Opt in email lists: Terrific! But you need traffic to build your list of opt-in subscribers…

Free Banner exchanges: You need traffic to get traffic from banner ads! In general you’ll earn one banner impression for every two you display on your page. Try banner campaigns in combination with a pop under campaign. Send that cheap traffic to a web page with original content and some banners from 2-6 free banner exchanges. Be careful: Do not create a banner “farm”! The banner exchanges will suspend your account.

If you buy banner ads on topic related websites, expect a click trough rate of 0.5%-1.5%

Search engine optimisation: A must! But have in mind that it’s a long-term strategy, costing thousands of dollars (unless you know how to do it yourself) but results are not guaranteed…

Cost-per-click text advertising: The best source of traffic, but costing from $0.10 to as much as several dollars per visitor! Even if you have keywords for $0.10, it’s almost impossible to get thousands of visitors every month using only this method.

Writing and distributing articles: Articles can become viral and drive


qualified traffic to your website. Include a resource box at the end of your article that features a link back to your site.

Buying ezine ads: Because these ads are targeted, you will see traffic. Be sure to measure the effectiveness of your ad and your cost per visitor!

Pop Under advertising campaigns: Cheap, but you have to know how to properly set-up a pop under campaign. Read this article for some tips for a successful advertisement:
http://www.cnetcs.com/tips.htm
A well-designed pop under campaign can bring lots of cheap visitors, but most advertisers send the visitors to a page that is not especially designed to convert the visitors into customers or subscribers.

PopIn (layer) ads: A good option: Cheap and effective. PopIn ads receive a click trough rate of 1.0% - 2.0% (some popin layer ads receive a CTR of up to 5%).

And one last thing: The industry visitor to customer conversion rate is about 1.0% - 2.0% only if everything else – web design, sales copy, product, prices, etc – is perfect!

That means that you will need 10,000 ad exposures to get one hundred TARGETED visitors (1.0% click trough rate), to convert one of them to a customer (1.0% conversion rate)!

If you make any profits, your web site is a winner! Just buy more ad exposures to make more profits!

About the Author

John Iacovakis is an Internet consultant and has over 10 years
of marketing experience. He is the owner of
CreativeNet Online Advertising

 

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Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
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Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
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Monthly magazine with reviews, articles, and discussion forums.
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E-ZineZ - The Handbook of Ezine Publishing
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EzineUniversity - Free Online Training for Ezine Publishers
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Asian American Movement Ezine
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  • how to properly use ezine advertising part one

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 3 what is content

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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