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Effective Offline Promotion
Although, most of your traffic will still come from search engines and various online promotions, a little effort using traditional media might also bring a large number of visitors to your website. Reasons, why you should take offline...
Internet Marketing: I don't know everything - neither do you!
===================== INTERNET MARKETING IS CONFUSING, ISN'T IT? ===================== Wherever you go, Internet marketing sites proclaim that they have the solution to your money-making woes! These sales-letter sites all know how to CREATE AN...
Interviews With Successful Ezine Publishers - James McEwen
James McEwen is publisher of Biz Marketing Corner. Subscribe to our ezine and get a FREE membership to our Website Marketing and Promotion Center - the tools you need to successfully build and market your business. To subscribe visit...
Understanding the Different Methods of Online Promotion
Did you realize there are only three types of online promotion?... This statement may seem odd and even untrue in your mind, but I am speaking in more general terms than you might be thinking. Let me explain. The three types of promotion...
What The Fly Doesn’t Know About Marketing
Have you ever watched a fly on your window? See how it flies up, down, and across the window trying so very hard to find a way to escape from the room, wanting so very much the freedom of the open spaces just on the other side of the window. That...
 
The Best Website Traffic Sources

You have to search a lot to find what is most likely to work for your web site. Once you get an understanding for each type of advertising then you can put it to work.

Website directories: Helpful for one way links to your website to increase link popularity. Do not expect a lot of clicks.

Free Classified ads: Expect what you pay for. Nothing!

Safe lists: Stay away!

Opt in email lists: Terrific! But you need traffic to build your list of opt-in subscribers…

Free Banner exchanges: You need traffic to get traffic from banner ads! In general you’ll earn one banner impression for every two you display on your page. Try banner campaigns in combination with a pop under campaign. Send that cheap traffic to a web page with original content and some banners from 2-6 free banner exchanges. Be careful: Do not create a banner “farm”! The banner exchanges will suspend your account.

If you buy banner ads on topic related websites, expect a click trough rate of 0.5%-1.5%

Search engine optimisation: A must! But have in mind that it’s a long-term strategy, costing thousands of dollars (unless you know how to do it yourself) but results are not guaranteed…

Cost-per-click text advertising: The best source of traffic, but costing from $0.10 to as much as several dollars per visitor! Even if you have keywords for $0.10, it’s almost impossible to get thousands of visitors every month using only this method.

Writing and distributing articles: Articles can become viral and drive


qualified traffic to your website. Include a resource box at the end of your article that features a link back to your site.

Buying ezine ads: Because these ads are targeted, you will see traffic. Be sure to measure the effectiveness of your ad and your cost per visitor!

Pop Under advertising campaigns: Cheap, but you have to know how to properly set-up a pop under campaign. Read this article for some tips for a successful advertisement:
http://www.cnetcs.com/tips.htm
A well-designed pop under campaign can bring lots of cheap visitors, but most advertisers send the visitors to a page that is not especially designed to convert the visitors into customers or subscribers.

PopIn (layer) ads: A good option: Cheap and effective. PopIn ads receive a click trough rate of 1.0% - 2.0% (some popin layer ads receive a CTR of up to 5%).

And one last thing: The industry visitor to customer conversion rate is about 1.0% - 2.0% only if everything else – web design, sales copy, product, prices, etc – is perfect!

That means that you will need 10,000 ad exposures to get one hundred TARGETED visitors (1.0% click trough rate), to convert one of them to a customer (1.0% conversion rate)!

If you make any profits, your web site is a winner! Just buy more ad exposures to make more profits!

About the Author

John Iacovakis is an Internet consultant and has over 10 years
of marketing experience. He is the owner of
CreativeNet Online Advertising

 

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  • how to properly use ezine advertising part one

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 3 what is content

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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