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How to know your Customers ‘Inside-Out’?
It is common knowledge that customers are the lifeblood of businesses. Let’s face it, if you don’t have customers, you don’t have a business. Yet, while most businesses say that the customer is an important part of their business, their actions do...
Interviews With Successful Ezine Publishers - Jan Tallent-Dandridge
Jan Tallent-Dandridge is publisher of Rim Digest, a marketing and small business ezine with informative articles, helpful tips, fun info and lots of freebies that goes out three days a week: on Monday, Thursday and Saturday. Interested potential...
Join me, I'm a failure too!
Article: Join Me, I'm a failure too! Word Count 605 by Gary J Kidd http:/ finews.com Whether you realise it not, every time you send out an email, or place a Classified Ad, subscribe to an Ezine, you are sending out a message about yourself each...
Make RSS work for your web site
Syndicāte, the Premier Event for Content Syndication Trends May 17-18, New York, NY, Marriott Marquis Syndicāte will be the first business-to-business event that will tackle the new and developing technology of RSS syndication...
Market Through Distance Learning Courses
Distance Learning courses are a great way to market your practice and other products you sell. First of all, it gets your name out in a new way. For instance, I'm a personal and professional development coach, and so its natural that I would offer...
 
The Best Website Traffic Sources

You have to search a lot to find what is most likely to work for your web site. Once you get an understanding for each type of advertising then you can put it to work.

Website directories: Helpful for one way links to your website to increase link popularity. Do not expect a lot of clicks.

Free Classified ads: Expect what you pay for. Nothing!

Safe lists: Stay away!

Opt in email lists: Terrific! But you need traffic to build your list of opt-in subscribers…

Free Banner exchanges: You need traffic to get traffic from banner ads! In general you’ll earn one banner impression for every two you display on your page. Try banner campaigns in combination with a pop under campaign. Send that cheap traffic to a web page with original content and some banners from 2-6 free banner exchanges. Be careful: Do not create a banner “farm”! The banner exchanges will suspend your account.

If you buy banner ads on topic related websites, expect a click trough rate of 0.5%-1.5%

Search engine optimisation: A must! But have in mind that it’s a long-term strategy, costing thousands of dollars (unless you know how to do it yourself) but results are not guaranteed…

Cost-per-click text advertising: The best source of traffic, but costing from $0.10 to as much as several dollars per visitor! Even if you have keywords for $0.10, it’s almost impossible to get thousands of visitors every month using only this method.

Writing and distributing articles: Articles can become viral and drive


qualified traffic to your website. Include a resource box at the end of your article that features a link back to your site.

Buying ezine ads: Because these ads are targeted, you will see traffic. Be sure to measure the effectiveness of your ad and your cost per visitor!

Pop Under advertising campaigns: Cheap, but you have to know how to properly set-up a pop under campaign. Read this article for some tips for a successful advertisement:
http://www.cnetcs.com/tips.htm
A well-designed pop under campaign can bring lots of cheap visitors, but most advertisers send the visitors to a page that is not especially designed to convert the visitors into customers or subscribers.

PopIn (layer) ads: A good option: Cheap and effective. PopIn ads receive a click trough rate of 1.0% - 2.0% (some popin layer ads receive a CTR of up to 5%).

And one last thing: The industry visitor to customer conversion rate is about 1.0% - 2.0% only if everything else – web design, sales copy, product, prices, etc – is perfect!

That means that you will need 10,000 ad exposures to get one hundred TARGETED visitors (1.0% click trough rate), to convert one of them to a customer (1.0% conversion rate)!

If you make any profits, your web site is a winner! Just buy more ad exposures to make more profits!

About the Author

John Iacovakis is an Internet consultant and has over 10 years
of marketing experience. He is the owner of
CreativeNet Online Advertising

 

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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