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Build Your Brand Name Online
Nothing helps you make sales like owning your own established brand name. Many times, when you ask someone why they bought from a particular company, their reply is, "I've heard of them." Work to make your name familiar to people in your industry....
Don't Blame the Messenger
I recently had a call from a fellow in Scotland and taking into account the time difference, it was about 2PM there. He called to complain that the ad he placed with us two weeks ago, hadn't produced any leads. While he was venting, I looked up the...
Evangelicals Frustrated by Bush
From an article by Ralph Z. Hallow THE WASHINGTON TIMES "I'm not blaming the president, but religious conservatives have been doing politics for 25 years and, on every front, are worse off on things they care about," said Gary Bauer, president...
Hunting for Niches
In the previous article we discussed the power of targeted offline advertising, and how to use it to lure in customers who typically do not shop online. Now, it is time to extend that tactic and give it a twist. Hunting for Niches Niche marketing...
Want Immediate Cash Flow?
Want Immediate Cash Flow? Then Check Your Customer Service Program (Karen E. Hipp, Author, Do-It-Yourself Marketing) Survey says: Your store's customer service is the #1 reason people return or do not return to your business. There it is in black...
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Interviews with Well-Known Ezine Writers #3: - Shelley Lowery
MS: Shelley, you're an excellent person to talk to about Ezine Articles, because - as well as being a prolific Ezine Writer - you own and operate the largest article announcement lists on the Internet (www.web-source.net). How would you rate Ezine Articles as a promotion technique?
SL: Writing Internet articles is one of the best promotional strategies used online. Not only will it provide you with massive free publicity, but it will also build your credibility and promote you as a trusted professional in your area of expertise.
MS: How long have you been writing Ezine Articles and what are the main topics you write about?
SL: I've been writing articles for the last four years and I write mainly about Internet marketing, Ecommerce, Web Design, and Web Development.
MS: Shelley, are Ezine Articles your principal web marketing technique?
SL: Yes, writing articles is my main marketing strategy, as I have found it to be highly effective.
MS: What sort of Articles have you had most success with? In your experience, what kind of Articles are most in demand?
SL: I have found that articles written to teach and inform are the most in demand.
MS: Shelley, some Ezine Writers promote a product or service in their Resource Box, while others aim only to get a subscription to their free Newsletter. What would your advice be for getting maximum results from your Resource Box?
SL: I use a combination of both. I mention my product within my bylines, however, I concentrate more on gaining new subscribers. By obtaining my readers' email addresses, I will have the opportunity to advertise my products over and over again. A long-term relationship with a subscriber is much more beneficial than trying to make a one-time sale.
MS: What have you found to be the most effective ways of getting your Articles published?
SL: I use a combination of methods. The most effective method I use is an opt-in list. I enable my visitors to subscribe to my publishers list to receive new articles as soon as they're released. The second most powerful method I use is article announcement lists. Some additional methods include posting my articles on my website and submitting them to article directories.
MS: Apart from getting your Articles published in Newsletters, are there any other ways you use your Articles to promote your website? (such as turning them into a free E-Book)?
SL: In addition to getting your articles published in ezines, syndication services provide a great way to gain massive free promotion. If your article is published, it will be displayed across hundreds of websites.
MS: That sounds like something every Ezine Writer should be doing. You own and operate
an article syndication service yourself - can you tell us more about that, Shelley?
SL: Sure, Michael. The Syndicator is a unique service that enables webmasters to publish complete articles (with the author's photograph) and/or just headlines on their website. These articles are available in several different categories including Business, Internet Marketing, Biz tips, Web Development, Web Design tips, Home/Family, Horoscopes and others. Each article feed displays fresh articles each week and is automatically updated.
MS: What kind of exposure could an Ezine Writer get through your syndication service?
SL: The Syndicator provides content to over 4,000 websites, including co-branded syndication sites. In addition, the syndicated content is dynamically delivered to over 10,000 ebooks circulating the Internet, with a combined audience of nearly half a million viewers each week.
Syndicator: http://www.web-source.net/syndicator.htm
MS: That's a huge audience! What sort of articles does the Syndicator accept?
SL: The articles selected to run in syndication should be well written in simple, everyday language that everyone can understand. They should provide our readers with quality information that teaches and informs in regard to the subject matter.
Submissions: http://www.web-source.net/syndicator_submit.htm
MS: Some people say - with regard to Ezine Articles - that everything that could possibly be written about has already been written. What would be your response to that?
SL: There's an endless number of subjects on which to write about. But even if a subject has been previously written about, every writer has their own style and their own opinion - your article will have its own uniqueness.
MS: What would you say is the single most important style tip for writing a good Ezine Article?
SL: Articles should be well written in a simple, everyday language. And, provide readers with quality information that teaches and informs in regard to the subject matter.
MS: And finally, Shelley, what would be your advice to someone who wants to write Ezine Articles but has never written for the Internet before?
SL: If you really want to get published, write your articles with a sincere desire to teach and inform. Talk to your readers and share your expertise.
MS: Thank you, Shelley - you've given us some great tips.
SL: Thank you, Michael. It was my pleasure.
About the Author
Michael Southon is the author of the popular new eBook 'Ezine Writer!' Discover how to dramatically increase your Traffic and Sales, starting today: http://www.ezine-writer.com/ Join his twice-monthly 'e-Profit Tips Newsletter': ept-subscribe@freezineweb.com
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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