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20 Ways to Improve Newsletter Conversions
We’ve all seen them. They come in various sizes, and though they look innocent enough, they’re really a mysterious black hole leading to something even more puzzling. A newsletter! Hard to believe, but it’s true. A newsletter signup box can be...
5 Amazing Reasons Your eZine Doesn't Get Read
5 Amazing Reasons Your eZine Doesn't Get Read
Copyright © Codrut Turcanu http://BizMarketingSecrets.com
Have you tried to serve your subscribers with the best jam-packed content eZine AND they still don't read it?!
One of the main reasons...
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How I Increased My Ezine Readership Overnight! by Marc Howlett Note: You are welcome to republish this article as long as the resource box is included at the end. We all know how important our opt-in list are but what we really need is members...
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It's All in the State of Mind!
Today I am going show you exactly why some your customers may not be buying from you, and what you can do to gain their business.
What State are Your Customers in?
Arizona? New York? Motivated? Drowning in Debt? Ready to Make a Change? Ready to Start Their Own Internet Business?
If you don't know what state of mind your customers are in, you may be marketing in the wrong Zipcode!
Marketing on the internet can be very volatile. One day you may make a ton of sales, and the next day you may get nothing. Sometimes I send my newsletter out and wonder if anyone is really reading what I am writing.
Then I will generate some great sales, get some positive feedback from subscribers who really appreciate my newsletter, and all is well. Hey making sales on the internet gives me a great rush. Who says money doesn't make you happy! You've heard the famous quote: "I've been rich and I've been poor....and rich is better!"
That is why consistently putting your message out to your customers is a must. This is the only way to catch them on the day that they are ready to buy.
When you make a sale many variables have to be in place and they differ for every customer. Customer A responds to your ad, likes the product, has been looking for that type of product, and has the money for that product, and has decided to buy that product because of the perceived value of the product that you are offering. Any step along that path can avert the sale.
To make the sale you must have:
Right Market: Targeted Customers Right Ad: Gets the customer to seek more info Right Product: Fulfills a need that the customer has Right Price: The customer has decided to buy Right Time: The customer has the money and wants the product
Bingo! You just made the sale.
However, just because the customer does not buy today, does not mean that they are never going to buy. It depends a lot on what is going on in their life.
Case in point.
Spring is coming, people are starting to think about summer clothes and swimming suits. Maybe they have acquired a Dot.com butt this winter. An ad comes out on TV about a fitness system that can re-shape your body in as little as 12 weeks. You see the before and after, you see how this changed the person's life. You are sick of being overweight, and you need to take action now! BAM! They just got the sale.
But why wouldn't people buy right now? May be they don't need to lose weight. Maybe they do, but are in denial. Maybe they don't care. Maybe they are not ready to make the changes right now. Maybe they don't have the money. Maybe they just lost their job. Maybe they don't believe the product will work. Maybe they just figured out how much they owe in taxes this year. Maybe they forgot to write down the telephone # or URL. Maybe they just got their VISA bill and are "Not Going To Buy One More Thing!"
People buy now because you offer a solution to their immediate problems.
So Maybe:
Their Boss is a jerk and they are ready to start their own online business right now. Their listserver just crashed and they have to send their newsletter out tomorrow. Or maybe they are ready to create their own info product. Maybe they need a reliable webhost right now. Maybe they are ready to lose weight right now. Maybe they are ready for your product right now.
You never know when your customers are going to be ready to buy. But you can always be ready to sell. Get your products and services in front of your targeted customers consistently and it will pay off. Test and Track your advertising efforts very closely so that you can give your customers what they want. Find out for yourself what they want, and give it to them.
About the Author
Kris Stringham Publisher of Xtreme Marketing Tips and Webmaster of Ezinehits.com. Register to Win 100,000 Ezine Ad Impressions Every Week at http://www.ezinehits.com/index.html?Webpro
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