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It's All in the State of Mind!

Today I am going show you exactly why some your customers
may not be buying from you, and what you can do to gain
their business.

What State are Your Customers in?

Arizona? New York? Motivated? Drowning in Debt? Ready to
Make a Change? Ready to Start Their Own Internet Business?

If you don't know what state of mind your customers are in,
you may be marketing in the wrong Zipcode!

Marketing on the internet can be very volatile. One day you
may make a ton of sales, and the next day you may get nothing.
Sometimes I send my newsletter out and wonder if anyone is
really reading what I am writing.

Then I will generate some great sales, get some positive
feedback from subscribers who really appreciate my newsletter,
and all is well. Hey making sales on the internet gives me
a great rush. Who says money doesn't make you happy!
You've heard the famous quote: "I've been rich and I've been
poor....and rich is better!"

That is why consistently putting your message out to your
customers is a must. This is the only way to catch them on
the day that they are ready to buy.

When you make a sale many variables have to be in place and
they differ for every customer. Customer A responds to your
ad, likes the product, has been looking for that type of
product, and has the money for that product, and has decided
to buy that product because of the perceived value of the
product that you are offering. Any step along that path
can avert the sale.

To make the sale you must have:

Right Market: Targeted Customers
Right Ad: Gets the customer to seek more info
Right Product: Fulfills a need that the customer has
Right Price: The customer has decided to buy
Right Time: The customer has the money and wants the
product

Bingo! You just made the sale.

However, just because the customer does not buy today, does
not mean that they are never going to buy. It depends a
lot on what is going on in their life.

Case in point.


Spring is coming, people are starting to
think about summer clothes and swimming suits. Maybe they
have acquired a Dot.com butt this winter. An ad comes out
on TV about a fitness system that can re-shape your body in
as little as 12 weeks. You see the before and after, you see
how this changed the person's life. You are sick of being
overweight, and you need to take action now! BAM! They
just got the sale.

But why wouldn't people buy right now? May be they don't
need to lose weight. Maybe they do, but are in denial.
Maybe they don't care. Maybe they are not ready to make
the changes right now. Maybe they don't have the money.
Maybe they just lost their job. Maybe they don't believe
the product will work. Maybe they just figured out how much
they owe in taxes this year. Maybe they forgot to write down
the telephone # or URL. Maybe they just got their VISA bill
and are "Not Going To Buy One More Thing!"

People buy now because you offer a solution to their
immediate problems.

So Maybe:

Their Boss is a jerk and they are ready to start their own
online business right now. Their listserver just crashed
and they have to send their newsletter out tomorrow. Or maybe
they are ready to create their own info product. Maybe they
need a reliable webhost right now. Maybe they are ready to lose
weight right now. Maybe they are ready for your product
right now.

You never know when your customers are going to be ready to
buy. But you can always be ready to sell. Get your products
and services in front of your targeted customers consistently
and it will pay off. Test and Track your advertising efforts
very closely so that you can give your customers what they
want. Find out for yourself what they want, and give it to
them.


About the Author

Kris Stringham Publisher of Xtreme
Marketing Tips and Webmaster of Ezinehits.com.
Register to Win 100,000 Ezine Ad Impressions Every Week
at http://www.ezinehits.com/index.html?Webpro

 

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EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
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Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
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Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
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Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
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Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
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  • how to create your ezine ad campaign part 1 evaluating ezines

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

  • how to promote your small business without spending a fortune

  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to test your ads in ezines before you spend a dime

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  • how to turn a hamburger into a profitable business

  • how to use articles to boost your online presence

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  • how to use ezines to make sales

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

  • how to write an article

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  • how well do you know your prospects take this 10 point quiz to find out

  • how would you reply to that

  • hunting for niches

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  • if your sales need a shot of adrenaline maybe your easy street needs a bump

  • if you want to submit your urls to ffa pages

  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • increase your book sales when a book for sale is no longer a book for sale

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

  • internet advertising options

  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

  • internet marketing idea publish an ezine

  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

  • internet success is it only a dream

  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

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  • is that my butt

  • is there a spy in your computer

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  • its up to you

  • it pays to ask listen and then act

  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

  • join me im a failure too

  • jump starting a new ezine

  • just give them what they want

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  • kaizen in online marketing

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  • know these five audiences to write a top selling book

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  • little red riding hood went walking in the ezine woods alone

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  • low budget advertising top 10 list

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  • mail orders success guide

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  • mama i aint spending another dime

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • novice increases web traffic building a substanial business

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • ok people lets get real

  • old and new contents for your ezines newsletter

  • one american city defies the rule

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

  • open the door to more business with your ideas

  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • pitching tips to land major media placements

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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