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Branding
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HOW TO OVERCOME THE 4 REASONS PEOPLE DON'T BUY FROM YOU
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Less Is Better
Do you ever wake up in the morning and feel like biting the heads off nails? My dad got up every morning with a big smile and some encouraging words. This was every day, seven days a week, fifty two weeks a year.
One morning I asked him how he could possibly be in such a good mood every morning. His response was " It takes just as much energy to be pleasant as it does to be grumpy."
I have tried to use that formula in my life and 90% of the time, I carry it off.
This morning however is one that has been very difficult to practice that policy. I am normally an early riser. This morning was no different.
I fired up my computer and after getting online, I started bringing in my mail as I usually do. I went to do my other morning chores, starting a fire, putting on my wife's water for tea, pampering the cat, all of the normal things.
I returned to find an unusually large number of emails. I started browsing through them to find that I had at least fifty copies of the same offer.
Now don't get me wrong, I think traffic generating programs are great. I also think Mark Joyner is a bright young man with some good ideas. I am also sure that his latest brainstorm will also bring him a great deal of publicity.
If you possibly escaped the email barrage announcing his latest venture, it is a website pop-under program. There are already a few of them around. but Mark has added a new wrinkle or two.
My problem is not with the ingenuity of the program. I enjoy seeing people come up with new twists to programs that already exist. My problem is the direction that marketing is taking.
There are now pop-ups, pop-under, exit programs and some other things that I am not sure even have names.
I visited a site yesterday that greeted me with a pop-up when I arrived. I went to check out another page on the same site and saw the flash as I exited the page, the first pop-under. I
was greeted by a pop-up on the second page of the website as well.
Even though I wanted more information about what the person was offering, I left. I was greeted by another pop-up which I assume came from some kind of exit exchange program. When I deleted this page I saw another flash indicating another pop-under from the person's website that I had been redirected to through the exit exchange.
Confused? It's beyond confusion. I want traffic as much as anyone else but the direction of marketing is quite irritating to be honest.
Will Mark Joyner's new pop-under program be a success? Probably. Will there be mass numbers using it? If my email this morning is any indication, yes.
When pop-ups first came on the scene, people talked about how irritating they were. Yet, they have proved to be a very effective marketing tool. I was a sceptic for quite a while but when I finally caved and started using one, the results were amazing.
Though I don't use one, I have talked to many who use the exit exchanges with great success as well. I am sure the pop-under pages will be no different.
I do think that some are pushing the envelope too far. Using one of these tools can prove to be quite effective but I think people will tire of the websites that have multiple windows popping up.
Which type of program is most effective? I have no idea. Should you be using one or more of these traffic programs? I think they probably all have their up side but this is one of those situations where I think less is better.
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About the Author
Raymond Johnston Jr is the publisher of Money For Hire Ezine which provides fresh content from some of the top marketing experts. You can subscribe by sending an email to mailto:moneyforhire@rapidreply.net You can get his latest marketing course "Advertising Today" by sending an email to mailto:advertisingtoday@rapidreply.net
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