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"Are Spam Filters Crippling Ezines?"
A whole bunch of ezines you send to your subscribers are being trashed. Filtering software has been spreading like wildfire from ISP to ISP. The decisions these programs make are beyond your control. The question is, "Are you out of business?" 1049...
Develop An Ezine When You Don't Enjoy Writing. Learn How Now
How To Develop An E-zine When You Don't Enjoy Writing Do you know that many business owners market their businesses by writing content for their online newsletters (e-zine)? And if you don't enjoy writing, the authors make those articles...
Power Headlines for Promotion
Publishing Guidelines: You are welcome to publish this article in its entirety, electronically, or in print fre*e of charge, as long as you include my full signature file for ezines, and my Web site address in hyperlink for other sites. Please send...
"Recycle Your Articles and Gain Tons of New Subscribers"
While there are many effective ways to promote your e-zine and gain subscribers, the one I've had the MOST success with is to write and submit articles for use in OTHER people's e-zines. "But wait a minute," you say. "Aren't I supposed to be ...
Three Ways You Can Use Google Adwords For Long-Term Profits
If you know anything at all about Internet marketing, then I’m sure you’re aware of how powerful a tool Google Adwords can be. At the same time, if you’re like most marketers, you’re still looking for a way to really cash in on this fantastic...
 
Make a Great Impression in 600 Pixels

Make a Great Impression in 600 Pixels
By Jessica Albon

Copyright 2003, The Write Exposure

If your newsletter's in HTML or print, you need a nameplate (the banner that displays the name of your newsletter).

Designing a nameplate is similar to creating a company logo. Typically, you'll want a design that's memorable, compact (size-wise), and classic enough to last two or more years.

We'd like to share the five steps we've found ideal for creating great nameplates. They'll save you time and help you produce the nameplate just right for your company newsletter.

Make Time
1. Set aside enough time. Never designed a nameplate before? Then schedule at least seven hours for the project spaced out over at least one full week. Whatever you do, don't wait until the night before your first issue is supposed to be published to start the design! Remember, nameplates work best when they're consistent over a span of many, many issues.

Inspire Creativity
2. Gather a creativity kit. Our head designer swears glitter's a necessary component of any creativity kit, but I'm not convinced. You will need blank paper, scissors, colored pencils or marking pens, and some music (if you work best with background noise). Most people find being outdoors inspiring (especially if you can be near running water), so don't think you have to create your nameplates at your desk.

Sketch
3. Sketch at least six nameplate designs. You can do them each full size, or you can fold a sheet of paper into smaller boxes (eight is usually a good number). You


don't need to be an artist for this step--you're mostly concerned with generating placement ideas and general concepts on paper. (You should see the messes I used to make in my design classes!)

Choose
4. Choose the two or three you like best to create rough versions on your computer. Use a graphics program that allows you to use plenty of layers to keep each element separate (like Paint Shop Pro, Corel Draw, or Adobe Illustrator) and save a new copy every time you develop something you think you might like. If you're not a designer, try to keep it simple--lots of effects and stylized fills can detract from the rest of your newsletter.

Finalize
5. Choose your nameplate and finalize the design. Smooth any rough edges (literally or figuratively). Save the file to the appropriate size, resolution and number of colors for your newsletter (all depend on your needs and medium).

The right nameplate for your newsletter will serve you and your readers well for many years to come. Even better, the repeated exposure to the same nameplate over many issues will build your company's credibility and trust, so make sure your nameplate is something you really like that suits your newsletter well.

About the Author

Not much of a designer? The Write Exposure has just what you need. From free advice to a great free ezine, straight through to full-service newsletter options. We'd be delighted to be your newsletter company. Send us an email describing your needs (mailto:info@designdoodles.com) or visit our site for more information: http://www.designdoodles.com

 

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Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
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Splendid: Daily music reviews, articles, interviews and more.
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OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
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E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
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EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
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E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
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My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
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Asian American Movement Ezine
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  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

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  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing or whats that you say

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  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

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  • interviews with successful ezine publishers paul becker

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  • interview with an ezine marketing pro alexandria k brown

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  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • mini persuaders six steps to successful classified ads

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  • my cybernet life story the life and trials of an internet junkie

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  • offline promotion 45 places your url should be seen or heard

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  • payment processing basics

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  • personal profile of the week bob osgoodby

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