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5 Steps to Making Money On The Internet
by Frank Mamone Want to start an online business? That's great because there is an amazing amount of money to be made on the Internet and you can get a piece of it. In the following paragraphs I will talk about some must-have tools and tips that...
GLADE FOR YOUR ADS
You wake up one morning and your spouse says, "Good morning, Dear. The sun is out. I hope you have a nice day. Call me." Then your spouse leaves for the day. Your heart is warm and fuzzy because you were wished a nice day, and you smile because you...
Marketing Yourself Online: Freelancing 101
Before the widespread use of the Internet, working for yourself was a much tougher undertaking than it is today. With over 13 million people claiming the status of "self employed," sites have sprung up online to fill this niche and offer help...
Network Marketing Success Training- The Art and Secret of MLM PersonaLeadership
by Doug Firebaugh The MLM Leadership Secret. Let me ask you a question: What do you do to get yourself going in the morning for your MLM and Network Marketing business?? Coffee? Excercise? Shower? Brush...
Posturing yourself as the expert by utilizing google search
First, go to google and type "dan kennedy" into the search box. At the present time I get about 49,200 results! Now, type in "jason blackston" into the search box. Well, it's quite a drop from the 49,200 results Dan Kennedy received. At only 123...
 
Marketing Classics - Must Read Books from the Greats

© 2004, John Calder
http://www.TheEzine.net

A large part of online marketing is really a high-tech version of classic direct sales techniques. From landing pages to affiliate recruitment to attracting list signups, all employ variations on classic marketing methods. With that in mind, there are several direct marketing books that are generally considered classics. These are worthy reading and study materials for all marketers.

One freely available book is "Scientific Advertising" by Claude C. Hopkins. A quick search on Google will reveal dozens of web sites that have posted this entire work for online reading, or that have made it available for download as an ebook. This relatively short book, published in 1923 and now in the public domain, has had a profound impact on many great marketers and advertisers that followed, and is at the very core of more expensive marketing courses. Hopkins believed advertising was "salesmanship multiplied", and isn't that concept true when applied to Internet marketing as well? This book is a bargain at any price, and since it's now available free, there's no excuse for not reading it.

"Tested Advertising Methods" by John Caples, first published in 1932 and now in its fifth


revision, is another advertising and direct response masterpiece. This is where you will learn the meat of copywriting and advertising. Caples is the creator of one of the most well-known ad headlines ever - "They Laughed When I Sat Down At The Piano. But When I Started To Play..." . That headline was created at the beginning of an advertising career that lasted 45 years.

Finally, there's "The Robert Collier Letter Book". Like the others, this was first published in the early half of the 20th century, in 1934. Yet it still remains a truly great classic today. This is considered by many copywriters to be "salesmanship in print". Collier reveals techniques that are still effective today because our basic wants and needs are still the same. For many years copywriters paid large sums to buy a used copy of this book. It's now available directly from the Collier family online.

About the Author

John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net

The Ezine DOT Net RSS feeds are available.

(You may reprint this article in full in your newsletter and/or web site)

 

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Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
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