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7 Steps To Writing Articles That People Just Have To Read
7 Steps To Writing Articles That People Just Have To Read (c) Copyright 2004 Charles Kangethe This may come as a surprise... to you, but writing articles that get published is an art anyone can learn. For many Internet Marketers getting publicity...
Eight Steps to Increase Your Newsletter Advertising Revenue
As the newsletter market becomes increasingly more competitive, it's important to follow several key steps in your pursuit of potential advertisers. Simple steps such as providing basic information and practicing timely follow-up can contribute to...
How to Create Your Ezine Ad Campaign: Part 1 - Evaluating Ezines
How to Create Your Ezine Ad Campaign: Part 1 - Evaluating Ezines
Follow these steps to select the apprpraite ezines for your product or service:
1) Identify the appropriate Ezines to advertise in 2) Evaluate available Ad options
3) ...
The Best Website Traffic Sources
You have to search a lot to find what is most likely to work for your web site. Once you get an understanding for each type of advertising then you can put it to work. Website directories: Helpful for one way links to your website to increase link...
"What Can You Learn From Ezines?"
Gosh! Where do I start? You can find ezines on any topic you can imagine. Advertising, marketing, crafts, children, pets, Christian, humor, computer tips, nostalgia, and thousands of other subjects. Publishing an ezine is a lot of work. An ezine is...
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Marketing Classics - Must Read Books from the Greats
© 2004, John Calder http://www.TheEzine.net
A large part of online marketing is really a high-tech version of classic direct sales techniques. From landing pages to affiliate recruitment to attracting list signups, all employ variations on classic marketing methods. With that in mind, there are several direct marketing books that are generally considered classics. These are worthy reading and study materials for all marketers.
One freely available book is "Scientific Advertising" by Claude C. Hopkins. A quick search on Google will reveal dozens of web sites that have posted this entire work for online reading, or that have made it available for download as an ebook. This relatively short book, published in 1923 and now in the public domain, has had a profound impact on many great marketers and advertisers that followed, and is at the very core of more expensive marketing courses. Hopkins believed advertising was "salesmanship multiplied", and isn't that concept true when applied to Internet marketing as well? This book is a bargain at any price, and since it's now available free, there's no excuse for not reading it.
"Tested Advertising Methods" by John Caples, first published in 1932 and now in its fifth
revision, is another advertising and direct response masterpiece. This is where you will learn the meat of copywriting and advertising. Caples is the creator of one of the most well-known ad headlines ever - "They Laughed When I Sat Down At The Piano. But When I Started To Play..." . That headline was created at the beginning of an advertising career that lasted 45 years.
Finally, there's "The Robert Collier Letter Book". Like the others, this was first published in the early half of the 20th century, in 1934. Yet it still remains a truly great classic today. This is considered by many copywriters to be "salesmanship in print". Collier reveals techniques that are still effective today because our basic wants and needs are still the same. For many years copywriters paid large sums to buy a used copy of this book. It's now available directly from the Collier family online.
About the Author
John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net
The Ezine DOT Net RSS feeds are available.
(You may reprint this article in full in your newsletter and/or web site)
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Tattoos.Com Ezine Front Page |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
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