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Maximizing the Value and Effectiveness of Your Pay-Per-Click Campaign

We always want maximum value and profits for our
pay-per-click advertising budget. But how do we effectively
maximize that for value and profits? We will have to really
consider the factors that are affecting out sales and target
market.

First, familiarizing yourself with your website’s conversion
rate

What is the percentage that a sale will be made with 100
unique visitors to your website? Let’s assume that only 1
visitor will make a purchase. That means your website has a
conversion rate of 1%.

Although the traffic quality that you get from a
pay-per-click search engine may differ from that of a
traditional search engine or any other advertising measures,
familiarizing with your website’s conversion rate will
definitely give a better gauge to how much you are going to
bid than a calculated guess.

Let’s take this for an example: assume your conversion rate
is 1%. You’ll need 100 clicks to your site before you can
make 1 sale. Convert it and its $10 if your bid is
Overture’s minimum bid of $0.10 per click.

Using this as a gauge, you can estimate if your advertising
cost is going to be covered back by that 1 sale. If so, then
would you be willing to increase your budget to increase
your clicks and sales? Will this make you a bigger profit or
a loss?

You will be able to use this to test out your marketing
strategy and thus maximizing the profits while cutting down
on costs.

Second, are you using the right keyword phrases for the
search?

The key to more sales is to target the right market with the
right product. On the internet, using the right keyword
phrases for the visitors to search for your website is
absolutely crucial.

This is because if you use the wrong keyword phrases, you
ended up with lots of unwanted traffic that costs you your
bidding money. But if you use a keyword phrase that no one
searches for it, then even worse, you ended up with no
traffic at all.

So using the right keyword phrases will determine the type
and quality of your visitors that will indirectly influences
your sales and income. Always use the Overture’s Search Term
Suggestion Tool to help you in finding the right


keyword
phrases for your business:
http://inventory.overture.com/d/searchinventory/suggestion/

Third, finding the best bid position for the greatest value

Most people tend to bid for the #1 position in the search
listing for their keywords. Though the top 3 listings will
definitely get the most traffic but you can still get good
quality traffic from links in the first 30 listings.

Some people even claim that these visitors are more
qualified as they took more time browsing through the
description and choosing the most appropriate for them
before they click on it.

Another great thing to take advantage is the gaps between
each individual bids.

For example, at the time of this writing, Overture’s
listings showed the following bids for the search term
“fashion”:

#1 position - $0.76 #2 position - $0.47 #3 position -
$0.46 #4 position - $0.45 #5 position - $0.40 #6 position
- $0.39 #7 position - $0.32

As the bids are separated by a few cents differences but you
can still save up quite a bit on bidding money if you know.
Let’s see, if you wanted #1 position then you would have to
bid for $0.77, that’s quite a big bid but if you were to
settle for a #2 position instead, you ended up paying only
$0.48. That’s a savings of 29 cents!

Then if you were to bid for #7 position for a mere 33 cents
only, although this may not seems very much but comparing
the difference of bidding position #1 and #7, you can end
up saving a whopping $44 for every 100 clicks! This savings
can be better utilized after you have decided whether if you
should pay the extra cost for that position.

Though pay-per-click search engines are not the cheapest
method to advertise your online business, but they can be a
great addition to your whole marketing strategy. Remember it
is how much return on the investment that really counts
rather than the amount of money you are willing to fork
out.

About the Author

Richard Lam has already been in the Internet marketing for 2 years. Grab your 2 free report to boost your income now at http://www.acemarketingbiz.com: The Winning Wealth Ezine: Success Secrets With Ace Marketing.

 

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  • how to create your ezine ad campaign part 1 evaluating ezines

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

  • how to promote your small business without spending a fortune

  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • how well do you know your prospects take this 10 point quiz to find out

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  • hunting for niches

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  • if your sales need a shot of adrenaline maybe your easy street needs a bump

  • if you want to submit your urls to ffa pages

  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • increase your book sales when a book for sale is no longer a book for sale

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

  • internet success is it only a dream

  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

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  • is there a spy in your computer

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  • its up to you

  • it pays to ask listen and then act

  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to be an online marketer

  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

  • join me im a failure too

  • jump starting a new ezine

  • just give them what they want

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  • kaizen in online marketing

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  • know these five audiences to write a top selling book

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  • little red riding hood went walking in the ezine woods alone

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  • low budget advertising top 10 list

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  • mail orders success guide

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  • mama i aint spending another dime

  • marketing

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • misspelled words make you money

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • new ideas for using autoresponders to supercharge your marketing efforts and create powerful customer relations

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  • niche marketing finding jv partners

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  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • novice increases web traffic building a substanial business

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  • offer a free download or report to your visitors

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

  • oh the tangled webs we weave when we forget what to practice

  • ok people lets get real

  • old and new contents for your ezines newsletter

  • one american city defies the rule

  • one hour marketing solution

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  • online marketing five fun ideas that increase traffic

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

  • open the door to more business with your ideas

  • opt in email and ezine advertising still more effective than rss blogs and ppc

  • organize for creativity

  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • pitching tips to land major media placements

  • planning and creating your e zines content

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  • politicians are like car sales people

  • popping up for profitable results

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

  • postcard marketing your small business

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  • publishing your first e mail newsletter

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