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Make 'em Buy or Make 'em Miserable!
This weekend I watched a program on television called - I kid you not - "Buyology". This show is about marketing and sales of products in the free world. I found the show utterly and completely fascinating -- not because I'm a web marketer, but...
The Missing Cornerstone of Success
1. A Hero is someone who the moment prior to becoming one was a reckless, irresponsible dreamer. 2. One is successful just in the sincere attempt to become successful. I wrote the above while in deep reflection, mulling over whether I was truly...
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Why CONTESTS in Ezines Are So VALUABLE!
By: Shannon Garrie (Shann) All Rights Reserved © Copyright 2002 We all love them! Contests, freebies, anything we can win! It's the nature of people. But what makes contests so valuable to Ezines? They're valuable to Ezines because...
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Maximum Mailing Lists


There used to be a time when a huge mailing list subscriber
base automatically meant huge online profits, simply because
"advertising" was the biggest name in the Internet revenue
game.

But now the rules have changed, and although online
advertising is still alive and thriving, most web site
owners have come to realize that the only way most people
can REALLY PROFIT on the web is to sell a useful product or
provide a valuable service --

-- And that they'd be better off doing the ad placing
rather than the subscriber-base-building-AND-ad-spot-selling
if they wanted to maximize their business budgets.

Still, building your own mailing list remains a must in any
Internet marketer's handbook, with the idea that you can use
it as your own personal marketing tool.

Because it's a marketing TOOL, it's also supposed to make
your job as a business owner EASIER, and there are
FOUR THINGS you need to remember to make sure it works
(and stays!) that way:

1. Define exactly what you need your mailing list to do.
--------------------------------------------------------

Is it for attracting the attention of new clients, for
keeping old clients interested, or for spotting industry
trends and evolving client needs?

Is it for sending more people to visit your website, for
getting existing customers to order more products, or for
gaining the respect & loyalty of people in your industry
-- which could lead to referrals, partnerships, and other
benefits?

No matter how "worry-free" your mailing list seems to be,
managing it (and its subscribers) still takes up a certain
amount of your online & offline time.

And it really doesn't make sense to waste ANY time on
something you don't even need.

2. Decide on the kind of subscribers YOU need.
----------------------------------------------

The old Internet way of thinking was "ANY kind of
subscriber is a PROFITABLE subscriber" -- but that just
doesn't work on the shaken-out web anymore.

Just like your existing clients, mailing list subscribers
(who are also POTENTIAL clients) fall into 3 categories:

a) the ones who really need what you're offering,
and bring you the most amount of profit for
the least amount of time & effort

b) the ones who aren't sure about what they need,
and bring you minimum profit in exchange for
a lot of coddling & hand-holding, AND

c) the ones who don't really intend to buy any
of your products, but


are in for the ride
because of all the "free stuff" you can
give them.

Many old "free web hosting" companies learned this lesson
the hard way, and ended up either charging high service
fees to quickly recoup their expenses (and repel their
thousands of non-profitable members), or closing shop
altogether.

(And that is something you CLEARLY don't want to do.)

3. Define clearly what you expect from potential list
-----------------------------------------------------
members -- and what THEY can expect from you.
---------------------------------------------

Although at first this sounds rather cold & uninviting,
it's actually a rule that's sustained the oldest
successful mailing lists and the best of the new ones.

Our most ideal clients are the ones who hold personal
values & business visions similar to our own. This same
formula applies to ideal mailing list members.

You created your list for a reason; people sign up for
your list also for a reason. If both these reasons are
synergetic enough, then you and your list members can
enjoy a long and satisfying relationship not just through
email, but through actual business interactions as well.

4. Manage smarter, not harder.
------------------------------

A business owner's many responsibilities are taxing enough
as it is, so you don't want the role of "mailing list
moderator" to be too complicated to get in the way of your
other roles. So:

- Combine your website promotion efforts with your
mailing list awareness campaigns.

- Automate as many functions as possible, but step
in with a personal touch when it really matters
to your customer.

- Actively seek your members' input in keeping
your list dynamic & useful for everyone.

- And remain true to your list's original purpose
& vision, creating a real service for you &
your members.

So what if you apply all these principles and you end up
with a list of just 200 members?

If you sent them a single announcement for an online sale,
and more than 100 of them visited your site & more than
50 made actual purchases, then THAT'S a MAXIMIZED mailing
list indeed!

© Tatiana Velitchkov

About the Author


Tatiana is the publisher of: http://www.TheFortunesEzine.com,
the FortunesEzineWeekly at http://www.TakeYourFortune.com,
and owner of the traffic-solution slam advertising sites
http://www.Guaranteed-Hits.com and http://www.Guaranteed-Hits.net

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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  • internet 101 hitch your wagon to a star for internet success

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  • johnny appleseed a lesson in sowing and reaping

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