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Maximum Mailing Lists


There used to be a time when a huge mailing list subscriber
base automatically meant huge online profits, simply because
"advertising" was the biggest name in the Internet revenue
game.

But now the rules have changed, and although online
advertising is still alive and thriving, most web site
owners have come to realize that the only way most people
can REALLY PROFIT on the web is to sell a useful product or
provide a valuable service --

-- And that they'd be better off doing the ad placing
rather than the subscriber-base-building-AND-ad-spot-selling
if they wanted to maximize their business budgets.

Still, building your own mailing list remains a must in any
Internet marketer's handbook, with the idea that you can use
it as your own personal marketing tool.

Because it's a marketing TOOL, it's also supposed to make
your job as a business owner EASIER, and there are
FOUR THINGS you need to remember to make sure it works
(and stays!) that way:

1. Define exactly what you need your mailing list to do.
--------------------------------------------------------

Is it for attracting the attention of new clients, for
keeping old clients interested, or for spotting industry
trends and evolving client needs?

Is it for sending more people to visit your website, for
getting existing customers to order more products, or for
gaining the respect & loyalty of people in your industry
-- which could lead to referrals, partnerships, and other
benefits?

No matter how "worry-free" your mailing list seems to be,
managing it (and its subscribers) still takes up a certain
amount of your online & offline time.

And it really doesn't make sense to waste ANY time on
something you don't even need.

2. Decide on the kind of subscribers YOU need.
----------------------------------------------

The old Internet way of thinking was "ANY kind of
subscriber is a PROFITABLE subscriber" -- but that just
doesn't work on the shaken-out web anymore.

Just like your existing clients, mailing list subscribers
(who are also POTENTIAL clients) fall into 3 categories:

a) the ones who really need what you're offering,
and bring you the most amount of profit for
the least amount of time & effort

b) the ones who aren't sure about what they need,
and bring you minimum profit in exchange for
a lot of coddling & hand-holding, AND

c) the ones who don't really intend to buy any
of your products, but


are in for the ride
because of all the "free stuff" you can
give them.

Many old "free web hosting" companies learned this lesson
the hard way, and ended up either charging high service
fees to quickly recoup their expenses (and repel their
thousands of non-profitable members), or closing shop
altogether.

(And that is something you CLEARLY don't want to do.)

3. Define clearly what you expect from potential list
-----------------------------------------------------
members -- and what THEY can expect from you.
---------------------------------------------

Although at first this sounds rather cold & uninviting,
it's actually a rule that's sustained the oldest
successful mailing lists and the best of the new ones.

Our most ideal clients are the ones who hold personal
values & business visions similar to our own. This same
formula applies to ideal mailing list members.

You created your list for a reason; people sign up for
your list also for a reason. If both these reasons are
synergetic enough, then you and your list members can
enjoy a long and satisfying relationship not just through
email, but through actual business interactions as well.

4. Manage smarter, not harder.
------------------------------

A business owner's many responsibilities are taxing enough
as it is, so you don't want the role of "mailing list
moderator" to be too complicated to get in the way of your
other roles. So:

- Combine your website promotion efforts with your
mailing list awareness campaigns.

- Automate as many functions as possible, but step
in with a personal touch when it really matters
to your customer.

- Actively seek your members' input in keeping
your list dynamic & useful for everyone.

- And remain true to your list's original purpose
& vision, creating a real service for you &
your members.

So what if you apply all these principles and you end up
with a list of just 200 members?

If you sent them a single announcement for an online sale,
and more than 100 of them visited your site & more than
50 made actual purchases, then THAT'S a MAXIMIZED mailing
list indeed!

© Tatiana Velitchkov

About the Author


Tatiana is the publisher of: http://www.TheFortunesEzine.com,
the FortunesEzineWeekly at http://www.TakeYourFortune.com,
and owner of the traffic-solution slam advertising sites
http://www.Guaranteed-Hits.com and http://www.Guaranteed-Hits.net

 

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

  • how to promote your small business without spending a fortune

  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • if your sales need a shot of adrenaline maybe your easy street needs a bump

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

  • internet success is it only a dream

  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

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  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • just give them what they want

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  • know these five audiences to write a top selling book

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  • mail orders success guide

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • old and new contents for your ezines newsletter

  • one american city defies the rule

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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