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10 Viral Internet Marketing Strategies That Produce A Massive Surge Of Web Site Traffic And Sales
1. Start a newsletter that people can subscribe to, and use an autoresponder service like GetResponse (www.getresponse.com) or Aweber (www.aweber.com) to capture and store your subscribers’ contact information. 2. Use the double-opt rather than...
Guaranteed Ways to Build Up Your Ezine List
Want your ezine list to catch fire and really start to fill up? Jenna Glatzer took her own list from the hundreds all the way to 75,000 in 7 years by simple, steady marketing, and using many of these techniques. (Jenna bought only 4000 opt-in names...
Three Powerful Ways to Create a Must-Read Ezine
Publishing an ezine is the ideal way to reach your target market. How far your reach extends depends on the type of experience you create for your readers. By giving your subscribers a value-laden, benefit-rich experience you can create an...
What Response Should You Expect From An Ezine Ad?
What Response Should You Expect From An Ezine Ad? by Steve O'Connor © 2002 You've all heard it before, countless times no doubt - "Ezines are by far the best place to advertise online" - and it's true. There is no better place to reach a...
Who Should Offer an Ezine?
You have permission to publish this article electronically or in print, free of charge, as long as the signature box is included. Word Count: 186 at 65 characters per line Thanks, Judy Cullins =========== Who Should Offer an Ezine? Judy Cullins...
 
Newsletters: Your Readers and You

Newsletters: Your Readers and You
by "Wild Bill"

----------------------------------------
http://www.MakingProfit.com
Home of the Content-Ony Xpress Ezines
Articles - Ezines - Ebooks - Affiliate Programs
----------------------------------------

One of the Hottest Commodities on or off the Internet is
"Information". In this age of technology people, more than ever
want to know, and they want to learn. I imagine you yourself
are reading this in hopes of clicking away with more than you
started with. My job as a writer, publisher and editor is to see
that you do just that.

Newsletters provide you with an outlet to a specific group of
people, who subscribe and read your publication because they
want you to gain specific information. It could be Business,
Technical or even Travel information, but nevertheless they are
reading your words for a reason. Your job is to supply your
readers with the information they are looking for. This my
friend is sometimes a painstaking job with little or no pay, and
long hours to boot!

Newsletters are not a venture to be entered into lightly. They're
not overnight successes. It sometimes takes years to build a
respectable subscriber base. Cash flow is almost non-existent
at the beginning and for much of the time after that. Your
newsletter is an investment in relationships, and of hard
work. You must earn, gain and keep a certain amount of trust
and loyalty from your readers.

Mistake:

If you think that you own your newsletter, I'm here to tell you
that you're wrong. Although you really do own it, running a
newsletter is much like being in a political office. You would
not be there if you did not serve your constituents to their
satisfaction. They will directly or indirectly dictate to you your
requirements in serving them. If you fail to serve them
accordingly, so shall your newsletter fail as well.

Hints:

Live up to the responsibility you have taken on. When your
readers bestow that trust in you, there is no better way to
condemn your newsletter than to violate that trust.

Your job is not necessarily to be liked, but to keep your
content up to the standards that your subscribers have come
to expect from you. Keep your information content high and
your advertising and "noise" levels low. The subject of your
newsletter will of course dictate the personality of your



newsletter.

As for the Personality in your Newsletter, every newsletter
will take on a life of its own. You must control the personality
that it portrays. Be careful what personality traits you give
your newsletter and how much personality you give it.
Remember that your primary goal is to supply information.
Save the bulk of your thoughts for welcome messages and
editorials. Be careful how you convey your personal thoughts
in your newsletter. What could be meant as an editorial
thought could be a disastrous mistake that costs you
subscribers.

You will find that your readers will write to you with questions,
comments, and often complaints. Don't forget these are the
same people that can control the fate of your newsletter.
Treat them as you would any life giving force. Your
subscribers are (99%) intelligent, well-mannered people
seeking the wisdom of your print. They will express their own
ideas and desires. They will ask you for your input and
thoughts. Often this may be impossible, but one of your top
priorities should be to respond to your readers with honest,
informative information with a touch of "you" thrown in.

Keep in mind that for every one malcontented feedback
message that you receive there are hundreds or thousands
that are happy, but never write. Think about it. How many
times do you write just to tell somebody they are doing a
great job, as compared to how many times you have written to
complain about a product or service?

In closing I would like to say that it's your job to get "their"
newsletter out on schedule each and every time. Your
subscribers will come to expect and yes, even sometimes
demand their newsletter on time and intact. Consider yourself
a "Mailman". Neither rain nor shine, or sickness shall deter
you from your duty. If you are publishing a serious newsletter
and are the sole person doing this insurmountable job, do
yourself a favor and get a laptop if you haven't already. I myself
have published from bed with a fever and all over the
country while on vacation, and you probably will too!

Happy Publishing!

==================================
ATTENTION: Article, Ezine & Ebook Writers & Publishers!
Submit YOUR Article(s), Ezine(s), Ebook(s) Here for FREE!
Affiliate Program Owners! Business Owners! List for FREE!

==================================


About the Author

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

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  • how to use your google api key as your secret weapon part two

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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  • my cybernet life story the life and trials of an internet junkie

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  • payment processing basics

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