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Newsletters: Your Readers and You

Newsletters: Your Readers and You
by "Wild Bill"

----------------------------------------
http://www.MakingProfit.com
Home of the Content-Ony Xpress Ezines
Articles - Ezines - Ebooks - Affiliate Programs
----------------------------------------

One of the Hottest Commodities on or off the Internet is
"Information". In this age of technology people, more than ever
want to know, and they want to learn. I imagine you yourself
are reading this in hopes of clicking away with more than you
started with. My job as a writer, publisher and editor is to see
that you do just that.

Newsletters provide you with an outlet to a specific group of
people, who subscribe and read your publication because they
want you to gain specific information. It could be Business,
Technical or even Travel information, but nevertheless they are
reading your words for a reason. Your job is to supply your
readers with the information they are looking for. This my
friend is sometimes a painstaking job with little or no pay, and
long hours to boot!

Newsletters are not a venture to be entered into lightly. They're
not overnight successes. It sometimes takes years to build a
respectable subscriber base. Cash flow is almost non-existent
at the beginning and for much of the time after that. Your
newsletter is an investment in relationships, and of hard
work. You must earn, gain and keep a certain amount of trust
and loyalty from your readers.

Mistake:

If you think that you own your newsletter, I'm here to tell you
that you're wrong. Although you really do own it, running a
newsletter is much like being in a political office. You would
not be there if you did not serve your constituents to their
satisfaction. They will directly or indirectly dictate to you your
requirements in serving them. If you fail to serve them
accordingly, so shall your newsletter fail as well.

Hints:

Live up to the responsibility you have taken on. When your
readers bestow that trust in you, there is no better way to
condemn your newsletter than to violate that trust.

Your job is not necessarily to be liked, but to keep your
content up to the standards that your subscribers have come
to expect from you. Keep your information content high and
your advertising and "noise" levels low. The subject of your
newsletter will of course dictate the personality of your



newsletter.

As for the Personality in your Newsletter, every newsletter
will take on a life of its own. You must control the personality
that it portrays. Be careful what personality traits you give
your newsletter and how much personality you give it.
Remember that your primary goal is to supply information.
Save the bulk of your thoughts for welcome messages and
editorials. Be careful how you convey your personal thoughts
in your newsletter. What could be meant as an editorial
thought could be a disastrous mistake that costs you
subscribers.

You will find that your readers will write to you with questions,
comments, and often complaints. Don't forget these are the
same people that can control the fate of your newsletter.
Treat them as you would any life giving force. Your
subscribers are (99%) intelligent, well-mannered people
seeking the wisdom of your print. They will express their own
ideas and desires. They will ask you for your input and
thoughts. Often this may be impossible, but one of your top
priorities should be to respond to your readers with honest,
informative information with a touch of "you" thrown in.

Keep in mind that for every one malcontented feedback
message that you receive there are hundreds or thousands
that are happy, but never write. Think about it. How many
times do you write just to tell somebody they are doing a
great job, as compared to how many times you have written to
complain about a product or service?

In closing I would like to say that it's your job to get "their"
newsletter out on schedule each and every time. Your
subscribers will come to expect and yes, even sometimes
demand their newsletter on time and intact. Consider yourself
a "Mailman". Neither rain nor shine, or sickness shall deter
you from your duty. If you are publishing a serious newsletter
and are the sole person doing this insurmountable job, do
yourself a favor and get a laptop if you haven't already. I myself
have published from bed with a fever and all over the
country while on vacation, and you probably will too!

Happy Publishing!

==================================
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Submit YOUR Article(s), Ezine(s), Ebook(s) Here for FREE!
Affiliate Program Owners! Business Owners! List for FREE!

==================================


About the Author

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  • how to create your ezine ad campaign part 1 evaluating ezines

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • increase your book sales when a book for sale is no longer a book for sale

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

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  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • just give them what they want

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  • kaizen in online marketing

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  • know these five audiences to write a top selling book

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  • little red riding hood went walking in the ezine woods alone

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  • mail orders success guide

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  • mama i aint spending another dime

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • misspelled words make you money

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • new ideas for using autoresponders to supercharge your marketing efforts and create powerful customer relations

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  • niche marketing finding jv partners

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  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • novice increases web traffic building a substanial business

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  • offer a free download or report to your visitors

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

  • oh the tangled webs we weave when we forget what to practice

  • ok people lets get real

  • old and new contents for your ezines newsletter

  • one american city defies the rule

  • one hour marketing solution

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

  • open the door to more business with your ideas

  • opt in email and ezine advertising still more effective than rss blogs and ppc

  • organize for creativity

  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • pitching tips to land major media placements

  • planning and creating your e zines content

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  • politicians are like car sales people

  • popping up for profitable results

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

  • postcard marketing your small business

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