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A Marketing Lesson From TV's The Apprentice
Advertising and marketing are creative disciplines. That's one reason I love being a part of the marketing industry. Finding creative solutions to help clients sell their products and services is a fun way to make a living. Having said that, I must...
How to Gain Credibility and Sales By Writing Online Articles
Writing is one of the most powerful secrets you will find for bringing in new business and gaining credibility among your peers and potential clients.
Writing articles in online publications that cater to your ideal client will put you heads...
Surefire Ways To Pack A Punch With Your Ezines & Newsletters
Newsletters, or ezines, can be extremely effective marketing tools for your business. They put your name in front of your potential clients, regular clients, and peers while showing your expertise and professionalism. They are an excellent means to...
The Best Website Traffic Sources
You have to search a lot to find what is most likely to work for your web site. Once you get an understanding for each type of advertising then you can put it to work. Website directories: Helpful for one way links to your website to increase link...
Two "Must's" in e-Marketing
-Must make them see you in 60 characters or less. Where do you advertise? Links, FFA's, Classified ads, opt-in email, news groups, message boards, search engines? All of them are limited in how many characters you can use. In the ocean of ads, you...
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Niche Marketing : The Power Of Articles
If you haven't considered the power of articles as part of your niche marketing strategy, then you should.
Articles are a great way to drive targeted traffic to your web site, no matter what your niche market may be.
When you provide good information that people want and can use, your reputation and credibility will increase exponentially, making your site visitors more likely to buy your products and services or those you recommend to them.
We've all heard the mantra "Content Is King". Based on that premise there is nothing more versatile than using keyword rich articles to :
* Boost your search engine ranking
* Increase your daily visitor count
* Provide viral marketing opportunities
* Attract unlimited prospective customers
* Build a trusting relationship with your customers and subscribers
* Establish yourself as an expert in your niche market
Here's some of the things you can do with the articles you write :
* Post keyword rich articles and content on your web-site for better search engine placement.
* Compile a number of them into an ebook related to your niche and sell it.
* Use them in the form of "special reports" and "manuals" with your product and affiliate links embedded in them, which you can offer as free gifts for your visitors, subscribers and customers and bonuses for your products and services.
* Create multi-part email training courses to build that all important mailing list.
* Set up your own Ezine and use them for content to establish your bona fides with your
subscribers and customers.
* Allow your visitors to use them, with your "resource box" attached, in their free ebooks which they can then distribute to their visitors, subscribers and customers.
* Submit them to "content hungry" web sites and newsletter publishers, with your "resource box" attached, to generate more visitors to your web site from their lists.
* Submit them to Article Directories, which rank highly on the search engines to provide inbound links to your niche web site.
* Monetise them on your web site with keyword-related, context ads. like Google Adsense, Affiliate Power Ads. or TrafficShowcase.
* Contact offline print publications and offer them your articles - some of them pay for this sort of copy so you could make some extra income and establish yourself in a new niche as a freelance writer.
I think you'll agree that there aren't many forms of promotion with this level of versatility. And the great thing about the strategy is - it's free! All it takes is time.
With the cost of paid advertising spiralling ever upwards, can you ignore the power and versatility of using articles as a major part of your niche marketing strategy?
Copyright © 2005, André Anthony Niche Market Know-How
About the Author
André Anthony owns and operates Niche Market Know-How a resource for beginning Niche Marketers. Visit http://www.nichemarketknowhow.com today to find strategies, tips, tools, products and resources for effective niche marketing. Get his Niche Market Know-how Mini Course here: http://www.nichemarketknowhow.com/course.htm
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