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Offline Marketing ~ Part 1: Drawings
Offline Marketing ~ Part 1: Drawings by Kara Kelso http://www.momsmarketonline.com There are many different ways to market offline, each important to your success. One of these being drawings. Not only does having a drawing bring attention to you...
Personal Profile Of The Week: Bob Osgoodby
Bob Osgoodby is a partner in Advanced Marketing Consultants LLC, which is a full service online advertising agency. In business for 10 years, his specialty is lead generation for list brokers, telemarketing, both inbound and outbound, and...
What is an Ezine?
I have been on the Internet for 3 years and have been asked this question numerous times. I also did not know what an ezine was when I first came aboard. I will attempt with this article to explain what an ezine is and why it is so important for...
What Is Your Lure, Bait and Gear? An exercise to define who you are attracting
Fly fishing -- it doesn't work, does it? When I first watched someone fly-fishing, I saw them release the line that went out far in the water. No sooner had the fly hit the water it was being jerked back and reeled in. Even today, I still don't...
When is an Ad not an Ad?
This article is available online at: http://www.netpreneurnow.com/articles/salespage.txt And it's available via autoresponder from: mailto:salespage@netpreneurnow.com When is an Ad NOT an Ad? By Stuart Reid One marketing technique used by...
 
No Money Promotion That Creates 30X Sales In Five Months

Please consider the following article for your ezine or your Web
site. Please include the resource box at the end of the article.

705 words at 65 characters per line.

Thanks,
Judy Cullins
=======
No Money Promotion That Creates 30X Sales In Five Months

Better than such offline promotion as press releases, talks, or
book reviews?

Better than search engine placement, banner ads, ezines and
news groups?

Yes! The number one way to promote your self and your
products is through informational how-to articles that you send to
hundreds of opt-in ezines, announcement groups, and Web sites.

Content is still King on the Internet. People want your free
information. That is why they go Online. When they see your
useful, unique information, they will be more inclined to buy your
books or other products.

Where to start?

1. Find an existing article or excerpt.

First, look through your files for information already created, or
check out interesting parts of your already written book. Take
the excerpts or parts and think of what audience they will help.

2. Target your article to your Web site buyer or other group that
will buy Online.

Without a specific audience such as entrepreneurs or small
business people, your article may lose cohesiveness and
continuity. People loose interest if your article is disorganized.

3. Write a new introduction for your article.

Mention your audience's main problem. What questions do they
need answered? If you don't give them benefits with how-to's,
valuable resources, or tips, they will delete your message. Be
sure to answer their challenges and needs.

4. Write what the ezines want.

Most opt-in ezines, article announcements, and Web sites
use articles from 500-1500 words for new content. They want
you to write them with up to 65 characters per line. To be
published, what you send out must be useful, interesting, and
written is a simple way.

5. Write for your audience.

Some people like conversational articles. Others want it short
and sweet, so they can get what they want fast! They like
headings so they can scroll to what they want to read fast. They
like numbered tips that contain: the command—such as Write for
your audience. The next line gives a consequence for not
following your advice. The third part should be a short how-to.

6. Write a new introduction for your article.

An introduction leads to what you are selling. For instance your
first line should be an outrageous headline that hooks your reader
in. Include your major benefit here, or put a shocking statistic, or
analogy Make it one


or two lines only. Remember short
paragraphs are a must for Online readers.

7. Give the background of the problem.

You need to reach your audience where they are. Mention the
problem they have. Perhaps it is procrastination. What are its
consequences? Include those. Write how many suffer from this
malady too. Include your audience so that they will read on.
Next meet them where they want to be--their problems solved.

8. Write the benefits of your information.

If you don't give your reader a "reason to buy" they won't go to
your signature box and link back to where your products or
services are offered. For instance, the one main benefit to writing
Online articles is to quadruple sales within four months. Other
benefits include raising your credibility, gaining subscriber and
audience trust, and becoming a household name.

9. Add your revised article to the mix with a new conclusion.

Your conclusion consists of your last two or three lines. It can
either review your main points, or add another reason why the
information will help. You may also include a consequence of not
acting.

10. Finish your article with a signature box at the end that pulls
people to buy.

Weak signatures with an undistinguishable email address, long
paragraph of qualifications your reader doesn't care about, and
unclear offers will stop your sales immediately. Instead, offer a
useful free eBook or eZine that meets their needs. Did I say
include benefits? Yes! Include a phone number, email, and Web
address if you have it.

Yes, it takes a little of your time, but these articles do make a
difference in attracting your target audience to whatever it is you
want to sell. They are convenient for you and your potential
customers. Submitting articles is another way to make it easy for
your customers to buy.
=============
Judy Cullins: author, publisher, book coach
Helps professionals manifest their book dreams
eBook: _Quadruple Online Sales with Free Articles_
http://www.bookcoaching.com/discounts.shtml
Send an email to mailto:Subscribe@bookcoaching.com
The Book Coach Says... with 2 free eBooks
mailto:Judy@bookcoaching.com
Ph./Fax: 619/466/0622

About the Author

Judy Cullins is a 22-year veteran publisher, book coach, and
author of _Write your eBook or Other Short Book--Fast!_ and _Ten
Non-techie Ways to Market Your Book Online_, and 30+ others.
Known as the Non-techie eBook Queen, Judy helps people to market
their products and services online. She publishes "The Book
Coach Says..." a free monthly eZine. Email her at
Judy@bookcoaching.com and visit her Web site at
http://www.bookcoaching.com.

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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