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10 Steps to Better Sales Copy
10 Steps To Better Sales Copy You've worked so hard getting that much elusive traffic to your site. You've taken out a few ezine ads that have returned a good number of clickthroughs, you're getting some traffic from the major search engines, and...
11 Internet Marketing Strategies to Boost Your Visibility
It's so easy to fall into a 'labor of love' - painstakingly revamping our websites so that they look absolutely 'perfect' ... or pouring our heart and soul into creating the best product possible, one that's sure to draw rave reviews. The problem...
7 BIG Ideas for Better eMail
More about eMail from BIG Mike McDaniel. 1 Empty your In-Box daily. Don’t use it for storage. Check incoming eMail at least once a day and deal with it. Move unread mail into folders for later viewing. Free detailed article on how to create and...
Are You a Small Business Lone Ranger? Take My 10-Question Quiz To Find Out!
So what exactly is a "Small Business Lone Ranger?" A "Small Business Lone Ranger" is a business owner who does all the work themselves. No matter how big or small the project, the Lone Ranger handles 100% of it. Either because they're afraid to let...
How To Get Free Publicity For Your Business
You don't have to spend thousands of dollars on advertising to build an effective campaign. In fact, you can get great publicity that will drive customers to do your door absolutely free of charge! One of the best ways to do this is to attract...
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One-hour Marketing Solution
There are people who have found ways to market with integrity and have lots of fun, too. If this describes you, then skip this article! Other people would rather be doing anything else - even getting a tooth pulled (well almost) - instead of marketing. If that describes you, then start marketing 60-minutes each day.
Now, I'm not talking about creating forms, business cards, etc. Instead, take 1 hour each day and "really" market. First use that time to design a marketing plan (review your business plan for some ideas). Make sure that your plan includes many enjoyable ways to market or ways you think you'd enjoy. Do I hear lunch? Next, spend one hour per day conducting any type of marketing! Or spend the equivalent of that time - 2 afternoons per week or whatever way works for you - as long as it equals 5 hours per week.
Over time, you too will realize that marketing is fun. Without realizing, your marketing time will automatically begin to increase. Remember, if you get stuck... go to the web or your local bookstore and check out "marketing" information. There are rows upon rows of "how to market" books. So, keep in mind, you can market your way, market with integrity, and have fun, too.
Use the books below to investigate fun ways to market:
~~"Guerrilla Marketing Handbook"
(or any guerrilla book) by Jay Levinson and Seth Godin Lots of inexpensive and great ideas to build a marketing foundation and see what enjoyable methods you can add to your marketing plan.
~~"Selling The Invisible: A Field Guide To Modern Marketing" by Harry Beckwith Especially good if you market a service vs. a product.
~~"The Portable Coach: 28 Surefire Strategies for Business and Personal Success" by Thomas Leonard Marketing using the 28 principals of attracting people and business to you.
~~"Permission Marketing: Turning Strangers Into Friends, and Friends into Customers" by Seth Godin and Don Peppers
~~"Integrity Selling: How to Succeed in Selling in the Competitive Years Ahead" by Ron Willingham
~~For other recommended business foundation books, visit http://www.coachmaria.com/businessbooks.html
~~For marketing ideas, read some low-budget marketing articles such as... http://www.coachmaria.com/articles.html
About the Author
Maria Marsala, internationally known coach, author, and speaker. A former Wall Street trader and manager, she is the author of the ebook Thinking of Starting a Business... Let's Talk About What's Next. Subscribe to her free ezine "Helping You and Your Business Grow" at http://www.coachmaria.com/ebook/download.html
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