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Are You Sabotaging Your Marketing Success?
What?!? Sabotage your own success? Who would do that? Well, you'd be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting their own throat. Yes, they may be running ads that...
Effective Offline Promotion
Although, most of your traffic will still come from search engines and various online promotions, a little effort using traditional media might also bring a large number of visitors to your website. Reasons, why you should take offline...
Interviews With Successful Ezine Publishers - David Geer
David Geer is the publisher of "Success 4U Marketing Ezine" - a weekly ezine, providing tried and proven eBiz tactics, practices, insider secrets, and expertise. It's free ... sign-up today by visiting: http://www.ezinelistbuilder.com/ezine.htm KH:...
Sung to the Tune of Jingle Bells Rock - One Marketer's Task List
Inspired by Rick Beneteau's article, Tackling the Task List, I pushed everything off my desk and onto the floor and began making a list of categories of what the important tasks for each day might be. Limit them to five, I thought, five at the most....
Turn your FREE eZine into a moneymaker, Tip # 2
Sell subscriptions. While you are spending countless hours
creating and sending your ezine for FREE, others are
getting paid for their efforts. You can get paid for your
efforts too! I know this sounds crazy at first, but please
let me...
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Part #1- "Easy Steps to Creating Your Very Own Ezine"
It seems like everyone and his dog is publishing an ezine these
days...and from what I've seen, the dog's may be better than most.
So why -- if there are so many ezines out there -- do you need to
publish one? The answer is simple: If you have a website where you
are selling goods and/or services you need to establish an opt in
list of visitors to your site.
The majority of people who visit your site won't buy from you the
first time, but by offering them a chance to sign up for your
ezine you get a chance to extend your communication with them,
establish a "relationship," and possibly turn them into a
customer sometime down the road.
Right about now you're scratching your head saying to yourself
"but I don't know the first thing about publishing a newsletter;
where do I start?" That's where I come in. I'm going to lead you
down the primrose path and show you exactly what you need to
do and just how to do it.
Step #1) The first step is to decide on a title for your new
ezine. You may want to incorporate your business name into it
or choose something related to its theme. For example, if your
company name was "Bob's Automotive" you may choose something
like "Bob's Automotive Press". Speaking of themes, your ezine's
theme needs to relate to your site. If your site is a pet supply
store then your ezine should be on animal care and tips, or
training. If your site sells your services as an online marketing
consultant, your ezine should center on teaching people how to
market and promote their own websites.
Step #2) So now you have an ezine name and you know what the
theme is, you need to decide where your newsletter will live.
This is often referred to as list management and your best bet
is to source it out or check with your web host and see if
they supply this service as part of your account. Don't think
for a minute you can manage an ezine with just your email
program. A list can grow to a substantial size and you need
to prepare in advance for this from the very beginning.
If you're trying to save money, I'd highly recommend you sign
up with one of the many free list host services that are
available. They work great, and make it easy for people
to subscribe and unsubscribe at will. The only trade off
to using a free service
is the advertising they will place at the very top of
your ezine for the privilege of your free account. But
remember, they are hosting your list for free so they've
got to get something in return, too.
Here are some list hosts you may want to try:
Yahoo Groups: http://groups.yahoo.com
My personal favorite and the one I use for managing all
three of my ezines. I've been with them since the old days
when they were called Egroups (before Yahoo bought them
out). The service works great and is free in
exchange
for a banner ad they place at the top of each issue.
You can also have the ad removed for a nominal fee.
Make sure you set your list up as "moderated." This keeps
outsiders from posting to your list, which is something
you'd only want if you were setting it up for two-way
discussion.
Cool List http://www.CoolList.com
Another free mailing service similar in functionality
to Yahoo Groups mentioned above.
Topica http://www.Topica.com
Another online leader when it comes to list hosting,
it is free to set up. Easy step by step instructions and
they have excellent customer service.
Group Mail Software: http://www.Infacta.com/
If you are daring enough to want to
download some free software to manage your list you
won't find anything better than Group Mail. It's an
excellent tool for handling and mailing to large groups
of people. There are also some free handy plug ins you
can download that will increase its versatility.
OK, so now that you have an ezine name, a theme and a place
for your list to live, what's next? Getting subscribers;
you need to make sure you add a subscriber sign up box
on every page of your site to encourage sign ups. Some
people resort to adding a pop up box, but I wouldn't as
most people say they find them very annoying. If
you do decide to go the pop up route, create one
that only pops up when the visitor exits your site.
As far as how often you should publish, you want to shoot
for two to four weeks. If you go longer than one month
between issues, your subscribers will forget who you
are and if you publish weekly it may become overkill.
But whatever you do, pick a publishing schedule and stick
with it. Consistency is key. If you say your ezine will be
published on the 7th and 23rd, then you need to do your
best to get your ezine out on those promised dates.
n Part 2 of this article we'll discuss formatting your
ezine, and where to get content. In part 3 growing your
subscriber base and selling ad space. For some more help
you may want to download this free e-book "Ezines: A
Complete Guide to Publishing" from
http://www.web-source.net/free_ebooks.htm or
"Website and Ezine Promotion Made Easy" which can be
found at http://www.linkcounter.com/go.php?linkid=183805
Publishing an ezine is an essential step in any online
marketing campaign. By following the simple directions
I've outlined above you'll be well on your way to
building your very own opt in list -- and that my friend,
is worth its weight in gold.
About the Author
Merle http://www.EzineAdAuction.com
"Where some of the BEST Deals in Ezine Advertising are Made"
Buy & Sell Ezine Ads in a live auction setting!
Publishers sell off your excess inventory and Buyers
pick up some Fantastic bargains. Go now.
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| Ezine Article Submission - Submit Your Best Articles For Massive ... |
| EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
| ezinearticles.com |
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| The Ezine Directory |
| The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
| www.ezine-dir.com |
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| e-zine-list: John Labovitz's e-zine-list |
| I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
| www.meer.net |
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| BME: Body Modification Ezine - The biggest and best online bod-mod ... |
| Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
| www.bmezine.com |
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| Ezine Publishers & Email Marketers Promote Their New Email ... |
| Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
| new-list.com |
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| Ezine - Wikipedia, the free encyclopedia |
| Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
| en.wikipedia.org |
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| News & Ezine Strategies For Email Newsletter Publishers ... |
| EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
| emailuniverse.com |
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| Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
| Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
| www.bestezines.com |
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| Ezine Directory |
| Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
| www.ezinelisting.com |
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| Browser based email list management, ezine hosting, and campaign ... |
| Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
| www.ezinedirector.com |
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| Splendid E-zine |
| Splendid: Daily music reviews, articles, interviews and more. |
| www.splendidezine.com |
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| OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
| Monthly magazine with reviews, articles, and discussion forums. |
| www.os2ezine.com |
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| E-ZineZ - The Handbook of Ezine Publishing |
| An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
| www.e-zinez.com |
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| EzineUniversity - Free Online Training for Ezine Publishers |
| EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
| www.ezineuniversity.com |
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| Ezines |
| E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
| www.web-source.net |
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| My Favorite Ezines - The Family Friendly Ezine and Email ... |
| The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
| www.myfavoriteezines.com |
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| Tattoos.Com Ezine Front Page |
| Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
| tattoos.com |
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| Welcome To Ezine.Com! |
| Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
| www.ezine.com |
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| Ezine Information |
| What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
| www.dtguide.com |
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| Asian American Movement Ezine |
| Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
| www.aamovement.net |
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