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5 Guaranteed Ways To Kill Your Ezine
DoubleClick's recent survey indicated that over 88% of online consumers have made a purchase as a result of receiving permission-based email. The most common forms of permission-based emails are ezines or email newsletters. Currently there are...
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Is This Thing On?
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The Yin & Yang of Internet Marketing
Westerners believe opposites flow in a natural cycle always replacing the other. They tend to look at things as black or white, right or wrong, up or down, giving a separation and unrelated-ness in their perspective. Chinese view opposites...
 
Part #1- "Easy Steps to Creating Your Very Own Ezine"

It seems like everyone and his dog is publishing an ezine these
days...and from what I've seen, the dog's may be better than most.
So why -- if there are so many ezines out there -- do you need to
publish one? The answer is simple: If you have a website where you
are selling goods and/or services you need to establish an opt in
list of visitors to your site.

The majority of people who visit your site won't buy from you the
first time, but by offering them a chance to sign up for your
ezine you get a chance to extend your communication with them,
establish a "relationship," and possibly turn them into a
customer sometime down the road.

Right about now you're scratching your head saying to yourself
"but I don't know the first thing about publishing a newsletter;
where do I start?" That's where I come in. I'm going to lead you
down the primrose path and show you exactly what you need to
do and just how to do it.

Step #1) The first step is to decide on a title for your new
ezine. You may want to incorporate your business name into it
or choose something related to its theme. For example, if your
company name was "Bob's Automotive" you may choose something
like "Bob's Automotive Press". Speaking of themes, your ezine's
theme needs to relate to your site. If your site is a pet supply
store then your ezine should be on animal care and tips, or
training. If your site sells your services as an online marketing
consultant, your ezine should center on teaching people how to
market and promote their own websites.

Step #2) So now you have an ezine name and you know what the
theme is, you need to decide where your newsletter will live.
This is often referred to as list management and your best bet
is to source it out or check with your web host and see if
they supply this service as part of your account. Don't think
for a minute you can manage an ezine with just your email
program. A list can grow to a substantial size and you need
to prepare in advance for this from the very beginning.

If you're trying to save money, I'd highly recommend you sign
up with one of the many free list host services that are
available. They work great, and make it easy for people
to subscribe and unsubscribe at will. The only trade off
to using a free service
is the advertising they will place at the very top of
your ezine for the privilege of your free account. But
remember, they are hosting your list for free so they've
got to get something in return, too.

Here are some list hosts you may want to try:

Yahoo Groups: http://groups.yahoo.com

My personal favorite and the one I use for managing all
three of my ezines. I've been with them since the old days
when they were called Egroups (before Yahoo bought them
out). The service works great and is free in


exchange
for a banner ad they place at the top of each issue.
You can also have the ad removed for a nominal fee.
Make sure you set your list up as "moderated." This keeps
outsiders from posting to your list, which is something
you'd only want if you were setting it up for two-way
discussion.

Cool List http://www.CoolList.com

Another free mailing service similar in functionality
to Yahoo Groups mentioned above.

Topica http://www.Topica.com

Another online leader when it comes to list hosting,
it is free to set up. Easy step by step instructions and
they have excellent customer service.

Group Mail Software: http://www.Infacta.com/

If you are daring enough to want to
download some free software to manage your list you
won't find anything better than Group Mail. It's an
excellent tool for handling and mailing to large groups
of people. There are also some free handy plug ins you
can download that will increase its versatility.

OK, so now that you have an ezine name, a theme and a place
for your list to live, what's next? Getting subscribers;
you need to make sure you add a subscriber sign up box
on every page of your site to encourage sign ups. Some
people resort to adding a pop up box, but I wouldn't as
most people say they find them very annoying. If
you do decide to go the pop up route, create one
that only pops up when the visitor exits your site.

As far as how often you should publish, you want to shoot
for two to four weeks. If you go longer than one month
between issues, your subscribers will forget who you
are and if you publish weekly it may become overkill.
But whatever you do, pick a publishing schedule and stick
with it. Consistency is key. If you say your ezine will be
published on the 7th and 23rd, then you need to do your
best to get your ezine out on those promised dates.

n Part 2 of this article we'll discuss formatting your
ezine, and where to get content. In part 3 growing your
subscriber base and selling ad space. For some more help
you may want to download this free e-book "Ezines: A
Complete Guide to Publishing" from
http://www.web-source.net/free_ebooks.htm or
"Website and Ezine Promotion Made Easy" which can be
found at http://www.linkcounter.com/go.php?linkid=183805

Publishing an ezine is an essential step in any online
marketing campaign. By following the simple directions
I've outlined above you'll be well on your way to
building your very own opt in list -- and that my friend,
is worth its weight in gold.


About the Author

Merle http://www.EzineAdAuction.com
"Where some of the BEST Deals in Ezine Advertising are Made"
Buy & Sell Ezine Ads in a live auction setting!
Publishers sell off your excess inventory and Buyers
pick up some Fantastic bargains. Go now.

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • index

  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing success requires a business plan part ii

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  • i want to do an ezine part 1 what is an ezine

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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