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15 Ways To Promote Elearning Programs
Pre-note: In this article, teleclass is an example used to illustrate one type of an eLearning market. The tips work the same for other eLearning programs, including, but not limited to, teleseminars and ecourses. In the mid-1990s, the teleclass...
Hate To Burst Your Bubble: Identifying 6 Common Internet Scams
If you`ve been online for more than a week, you`ve probably already seen them. Ads that promise great wealth, in little or no time, for little or no work on your behalf. They then go on to tell you how simple and easy it is to work from home,...
Newsletters - A Great Way to Build Business Relationships
This is an excellent way to grow your business using your mailing list (which I trust you are constantly building). However, you have to accept that there are people who'll read your newsletter and there are those who won't. It does, however, help...
RP Promotion Strategy
RP PROMOTION STRATEGY ------------------------------------------------------------ copyright (c) Pavel Lenshin ------------------------------------------------------------ You must be asking what does RP mean? I won't tear your curiosity apart...
Ten Marketing Tools to Grow Your Business Fast
Whether you’re a new start-up or an established small business, effective marketing plays a key role in your success. In order to extend your reach and access to as many potential customers as possible, it’s important to implement as many marketing...
 
PLANNING AND CREATING YOUR E-ZINE'S CONTENT

The Most Important Thing About Your E-Zine Is Its CONTENT

In e-zine publishing CONTENT IS KING. If you provide content of a consistently
superior quality, your e-zine will be a success.

>>> What forms of content should you use ? <<<

It's your e-zine. You know best - or should - what your audience wants. Here are
some suggestions:

=> Editorials

As an e-zine publisher, you are perceived as an 'expert' in your field. Over time, your
readers will begin to trust your opinions and views on issues.

You can leverage that into e-zine content by writing editorials. Use an editorial to
share your viewpoint on a topical - maybe controversial - issue.

There is an added benefit to this strategy. Readers will respond to your message,
either endorse it or oppose it. Their feedback can be incorporated into a follow up
article in a future issue!

You could also use the editorial space to establish personal contact with your readers.
Write a short chatty piece, maybe about what's been happening in your life lately, or
introduce a new author or resource.

=> Feature Articles

A feature article is the most common - and one of the best - forms of content in most e-
zines.

Here are some tips for writing good feature articles for your e-zine:

· Articles shouldn't be too lengthy. While there aren't any rules, it is perhaps safe to
keep feature articles below 1200 words long.

· Articles should be relevant to the topic of your e-zine.

· Articles should educate or inform. Try and limit the message of a piece to one or
two new ideas.

· Articles should be original. The originality should preferably extend to the idea, the
concept behind the write-up as well. Don't simply rehash an article you've read
elsewhere. By publishing an article that hasn't been already featured in many other
newsletters, you enhance the value of your own e-zine. This however means that you
must

- Write your own features: It's hard work, but rewarding. And it assumes you can
write reasonably well.

- Get someone to write articles specifically for you: It's difficult to arrange, but the
long-term benefits are enormous. You could offer to

a. pay guest authors for their article or

b. contribute an article of your own to their publication in return. This way, you are
adding value to readers of your e-zine by providing them with another (your guest
author's) point of view, without doing any 'extra' work yourself. A fringe benefit is that
you might hook some new subscribers from your guest's list!

- Articles should be exclusive. If someone else writes for you, make sure the same
article won't be submitted to dozens of other e-zines. Benefits from publishing
exclusive content include

a. syndication opportunities in other publications, online and off
b. no risk of readers leaving you to find your content elsewhere

Reprint articles only if you have to. Even then, add value by putting your own 'spin' on
the content - maybe introduce the subject, or comment on the author's opinions or
conclusions.

Caution - do NOT 'edit' the original article without the author's permission. Avoid
articles that have been reprinted many times before in other publications.

=> News Clips and Stories

Staying informed of the latest developments and happenings in areas of interest is
becoming increasingly difficult and time consuming. Your e-zine can offer a solution to
this dilemma by providing timely news on topics that might be of interest to your
readers.

You may create a separate section to deal with industry news. Or you might devote
an entire issue to news updates. By this you are adding value to your subscriber, and
ensuring that your e-zine is read every time.

There are many ways of presenting news:

· as a feature article
· a short news clips, with a link to the full story on a website
· as news stories, where each item is explained at length

Whichever way you choose to present the news, make sure to stamp it with your own
personality. Make it interesting, personal, chatty, fun, unique, or all of these - with
your style of writing, or by adding your point of view.

As with feature articles, news clips should be

· relevant
· useful to your reader
· timely. Remember, old news is no news!

=> Aggregating the best content

Finding, tracking and regularly visiting informative websites on a specific topic is
difficult and time-intensive. Many readers will appreciate a listing of the best resources
on a subject. Website picks are therefore a valuable content idea for your e-zine.

As an expert on your topic, you can evaluate sites and other resources (e-zines,
directories, books, offline publications) for the best. And then list them, along with
your rating and opinion of the site, with a link to the site itself.

Many excellent and very large e-zines follow this success model - you can too.

=> Reviews

Here's your chance to help your readers by guiding them to the very best - books,
websites, music or other products and services. You, the expert, tell them what is
good and what isn't.

Why should you present reviews?

A guiding principle in writing reviews is that the reader's need comes first. In a review,
you share something that will be of interest and benefit to them.

If you read a great book, or surf into a wonderful website, then tell your e-zine
subscribers about it in a review.

How to write a review?

Some tips:

· Be brief. Provide contact / ordering information for those who want to know more.

· Be relevant. Limit your reviews to the topic and subject of your e-zine.

· Be selective. Set high standards for the products you review. A review in your e-
zine should become an honour people will vie for!

· Be analytical. Tell your reader specifically what is good or bad about the thing you
review.

· Don't go overboard. Restrain your impulse to offer extremes of praise and criticism.

· Be balanced. Point out the good and bad aspects with equal emphasis.

· Offer Recommendations. At the end, say what you think about it. Is it good ? Or
bad ? Should your reader buy the product, visit the website, order the service ? Tell
them.

What should you review?

Anything - as long as it is relevant to the topic of your e-zine, and of interest to your
reader. Here are some ideas:

· Books : Surely there are books on your e-zine's topic. If you've read any good
ones (or even bad ones), or an author/publisher sent you a copy to review, you could
write about it for your e-zine.

· Websites : If you have a favourite website, or run across one that is useful,
entertaining or informative, review it for your e-zine. You could analyse it in depth,
highlight it's strengths and weakness, focus on the benefits it offers. Your readers will
love you for this. Indeed there are some great e-zines made up entirely of website



reviews !

· Products and services can also be grist for your mill. Just remember to stay within
the guidelines - relevant and useful to your reader.

=> Website Updates

An e-zine is an excellent way to get readers to visit your website again, and thereby
create "stickiness" to your site.

Why should you encourage repeat visits?

There are two major benefits from running a "sticky" website:

· if you sell advertising space on your site, the repeat visitors would generate more
page views, and therefore additional revenue

· if a visitor comes to your site again and again, and becomes loyal to your service,
he or she is more likely than others to respond to offers on your site, and to buy
products from you.


=> Interviews

Publishing an interview with an expert is exciting, valuable content. And it is easy to
conduct one via e-mail.

Here's how it works:

Step 1

Identify your expert

Step 2

Learn more about your expert - special interests, experience, achievements, status in
field, etc. This allows you to modify your interview to suit the individual.

Step 3

Decide upon a topic for the interview. Prepare a set of questions you'd like to ask.

Step 4

Contact your expert with an interview request. Most experts would be happy to
participate in your interview. For those who seem hesitant, mentioning the exposure
they would get from your publication is enough to get them to agree!

Step 5

E-mail a copy of your questions to the expert and review the reply.

Make editorial changes suitable for your readership. Rearrange the questions so that
there is a smooth flow of thoughts.

By intelligently interspersing additional queries and comments, you can make it
appear as if the interview was carried out in person!

Ask additional questions, or for clarification when necessary.

Step 6

Get approval from your expert for the final version of the interview.

Step 7

PUBLISH !


=> Interactive Features

What sets apart the Internet and e-mail from traditional media (television, radio,
newspaper and magazines) is the potential for "two-way" communication, or reader
interactivity. And this is even easier with an e-zine.

Why should you interact with readers?

Easy. To improve your e-zine's quality.

· You can establish closer, more personal relationships with subscribers
· You can find out about their preferences, likes and dislikes
· You can listen to their complaints and suggestions
· You can request their feedback on your performance
· You can collect valuable demographic data on your audience

AND.... you can get fresh content to use in your e-zine!

All of this allows you to make improvements, additions and enhance the value and
utility of your e-zine to your reader.

Leveraging Interactivity for your E-zine

By employing interactive tools, you can generate content to use in later issues of your
e-zine. There are many different ways to do this. Here are a few ideas:


=> Polls

Survey your readers. Ask a question. Request a vote on an issue or topic.

About what?

· an article in the e-zine - "Did you find this week's feature helpful ?"
· current events - "Will you vote for the GOP in the next election ?"
· a controversial issue - "Do you believe in religion in schools ?"
· user preferences - "Would you like to receive this e-zine every week ?"
· demographic data - "Do you have young children ?"

Be imaginative and creative.

Some guidelines:

· Be brief. Ask no more than 7 or 8 questions

· Offer choices. Frame the questions to have a YES/NO option

· Provide an incentive to reply. A discount, a freebie, a trial membership

· Compile the results and announce them to the list. Your readers will enjoy hearing
about what their peers think and feel about these issues.

· Show that you are acting on the feedback received



=> Feedback

Reader feedback is extremely valuable - if you listen to it with a mind open to change,
and act on it.

Criticism can stimulate you to improve standards. Questions and requests can
indicate areas where you must provide content that helps your reader.

A good feedback loop between e-zine publisher and subscriber is worth a lot - probably
as much as the trans-continental cables that wire the world together!

How can you get feedback from your reader?

· Make it obvious that you welcome feedback.

· In every issue, ask them to write back with their comments, opinions and
suggestions for improvement.

· Provide an e-mail address to write to, or send them the URL for a web-based
feedback form they can submit.

How do you turn feedback into content?

Use your creativity to come up with new ideas. Here are some suggestions:

· Write a feature article that answers the questions your reader asked

· Print out the questions or comments your reader sent in, and answer them. Take
care to request their permission to use their words. Most often, they'll agree -
especially when you promise them a moment in the spotlight by mentioning their
name, e-mail id or website URL in your post!

· Act upon the suggestions readers make; then write about these changes



=> Discussion Lists

Building a discussion group around your e-zine is another way to promote interactivity
while generating usable content in the process. While feedback is a one-to-one
communication, a discussion group permits many-to-many interaction, since every e-
mail sent to the group is distributed to each member.

Here's what you can do:

- Create a discussion group using one of the free or pay-services.

- Announce it on your e-zine and invite your subscribers to participate.

Readers could debate controversial articles and news stories, discuss other issues
related to your topic and share their views and opinions with other readers.

The material generated in such lively debate could again be used as the seed to grow
content for your e-zine.



=> Forums

One more method of growing an online community around your e-zine and promoting
interactivity is a Forum or Bulletin Board.

An electronic bulletin board is a website where a visitor can read messages posted by
others, and respond by writing another message on the board. This reply is also
displayed for others to read, producing a growing list of discussions on related topics.

After a reasonable period of time, the messages under a particular topic could be
encapsulated into a feature article or other form of content on your e-zine.

About the Author

Dr.Mani Sivasubramanian, M.D.
Editor, THE HEART BEAT Health-E-Zine
http://www.DrMani.com/ezine/heartbeat.shtml
E-ZINE LAUNCH: the e-book to jumpstart your e-publishing career
How to Create, Publish and Market YOUR OWN
Profitable E-mail Newsletter on the Internet!

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
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The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
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Ezine - Wikipedia, the free encyclopedia
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EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
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Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
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Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
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www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
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Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
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Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
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  • your own ezine the pros and cons

  • your platform and why it can make or break your business

  • your product is an experience

  • your resourcebox giving you profits

  • your target audience who are they what do they want

  • youve got the insane traffic but are they sticking around

  • youve got to have content

  • you belong in the spotlight

  • you cannot make money online without unrelenting follow up

  • you can drive more traffic to your website

  • you can publish an ezine

  • you can write ads too

  • you get what you pay for

  • zoom in on ezines