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6 Ways to Keep Them Coming Back
It is estimated that it can take the average consumer 5-7 times to see a product they like before purchasing. So with that in mind, how do you get your website visitors to come back to your site so they can see your product again? Jay Conrad...
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What every small business operator always lacks is time. Sometimes lack of time leads to inefficiency, what in its turn, leads to business failure even if you have plenty of financial resources.
That is why there are so many programs designed...
Basic Formatting Rules for Building a Successful Ezine - Part 1
Just as in life, there are three tiers of wealth in the ezine industry. There is the lower class who have fewer than 500 subscribers. There is the middle class with 501 to 100,000 subscribers. And finally, there is the upper class who have more...
Email vs. The Web
What Works Best for Selling Online? Email or Web Pages? Good question right? I always thought so! That is until I went through my little learning curve. I can save you from the same lessons if you have a few moments... You see, I do a ton of...
If Your Sales Need A Shot Of Adrenaline -- Maybe Your Easy Street Needs a Bump
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Seven Top Ways to Promote your Ezine
One. Network offline. Visit professional like-minded groups. These groups usually meet once a month, have speakers, and networking time for you to mix with other professionals. You will get valuable information at these meetings for low cost yearly memberships run around $25-$50 giving you free meeting attendance. Each meeting is around two hours including networking time and speaker. Usually at each meeting you are given a 30-second time to introduce yourself.
Two. Speak to groups about your expertise. You may be a guest speaker for a large association or group, or you may form your own seminars and workshops, where people come to hear your expertise. During each meeting, pass the clipboard that asks your audience for their email addresses. In return, you will send them pertinent information. Be sure to put your Web URL in plain sight. You want these people to visit your Web site, first to see your expertise, then perhaps to buy products.
Three. Promote your eMag on your web site. Visit many sites and take from them what will make your pages zing.
I notice a pablum approach upon visiting many sites. One sign on the "Home" page simply said, "Subscribe to my free ezine." Is that enough to make you buy?
Instead, use the passion approach. For my new web site, I submitted this blurb to my Webmaster: Finish, publish, and sell your book fast! Receive free articles, tips and resources in the FREE monthly eMag "The Book Coach Says."
Nearby in a box, I shared the benefits of subscribing what the reader will get. I shared how my service/products are unique remember the "Fast" tag in my services and books? Write your eBook or Other Book Fast! Follow your lines with "click here." Your visitors need explicit directions.
Another "passion" approach includes a testimonial about your ezine from a top person in your subject area. Mine, "totally worth your time," is from Dan Poynter of
www.parapublishing.com.
Placement is also important. For the best response and more subscribers, place your subscribe box on the top half of your homepage. Remember the old adage; "Make it easy for your customer to buy."
Four. Promote your eMag through your signature. Create a promotional signature in three to six lines, and add it to the end of each email you send out. Here, you would list your book title, benefits of your service, your FREE eMag title, followed by your email or web site address.
Five. Promote your eMag in newsgroups, discussion lists and forums. Target those related to your business or book category. For instance, Sandra Schrift of Speakers University aims her newsletter primarily at emerging and professional speakers. Her secondary audience is coaches. Anne Wayman, San Diego Web designer and editor, and author of Powerfully Recovered, belongs to several related newsgroups.
Six. Offer your subscribers a free GIFT SUBSCRIPTION to send to their friends. You can use another autoresponder to send the gift, plus whom it's from, and a little blurb about what they will be receiving. Always include a way for subscribers to unsubscribe.
Seven. Send out press releases via email about your eMag. Press releases by email are different from print ones. They must be short! They must be newsworthy! We at Skills Unlimited Publishing send out over 150 different print releases a year, and are just beginning the great adventure online. You may not be able to include a story, but you can use a short analogy, and put your benefit in the headline. Always be sure to make your message clear.
About the Author
Judy Cullins: author, publisher, book coach eBook: _Ten Non-techie Ways to Market Your Book Online_ http://www.bookcoaching.com/products.shtml Send an email to mailto:Subscribe@bookcoaching.com The Book Coach Says... includes 2 free eReports mailto:Judy@bookcoaching.com
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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