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A Simple 8 Step Formula For Testing Your Headlines
I am going to let you in on a secret? The successful entrepreneurs are not successful because they know things that you don’t know. They are successful because they TEST every advertising campaign they embark on first before they start spending...
Glossary of Marketing Terms
Even if you have worked in marketing and public relations for years, you may not know the definition of every marketing term. Here's a brief listing of the most recent terms. 24/7 – 24 hours a day, 7 days a week. AOL – America Online. Benefit –...
NINE POWER WORDS TO "PUNCH" UP YOUR ADS
As every professional politician and public relations man knows words have the power to entice, persuade and motivate people into a specific course of action. There are certain words that I refer to as "Power Words" that I learned, back in...
"Secrets To EXPLODE Your Sales With Solo Ads!"
The very best form of online advertising is Ezine and Newsletter Advertising. And the best type of ad to place is a Solo Ad. Why? First, because Ezines and Newsletters are read by people who have requested to receive those publications. People...
The Most Rewarding Aspect of Internet Marketing
As those of you who've been receiving my ezine for awhile know, I LOVE Internet Marketing! In fact, I love everything about it, and find all aspects of it very rewarding. But something happened to me recently that I have to say has been the most...
 
The Worst Internet Marketing Strategy Ever?

Many people are downright frustrated.

And when you look at their internet marketing strategy, it's no surprise.

Yet, they all fall into a classic trap that can ruin your chances of online success before you even get off the ground.

Have you heard about the ultimate short-cut to success?

Ultimate short-cut? That's right.

Many are led to believe that this is the holy grail of marketing online.

But, if this is your idea of a perfect internet marketing strategy, think again.

Here's how it works...

It's easy. Create a crappy product and contact every 'sap' who has an opt-in list of 40,000 subscribers or a website that gets a few hundred hits a day. Then ask them all to promote your stuff.

Works like a charm, doesn't it?

If you've ever been on the other end of the inbox, you know how annoying this can be.

Some person who sends you 12 emails out of the blue, asking (begging) you to endorse his/her product.

For example, I recently received a similar email from someone asking me to promote an MLM product to my subscribers and customers.

First off, the email was clearly a cut-and-paste job. It might have started with "Dear Jason", but the rest was a boiler plate email.

A big no-no when trying to get someone's attention and win them over.

And what about the product?

For all I know, the product might have been white hot. But, MLM is the furthest thing from my subscribers minds. Not all of them, but I'll bet at least 90% of them.

The problem here?

One word: targeting

My subscribers and customers are not the ideal target market for this particular product. If I start promoting MLM, I might as well squeeze in a "how to pick a winning stock" mailing as well.

Unfortunately, you will also see this "spray-and-pray" internet marketing strategy in other areas.

Let me give you an example.

Have you ever received an article on a topic that was no where near what you (or your subscribers/customers) are interest in?

Or, have you ever been asked to review a product that was about "snake breeding" or something way off in left field?

Have you ever received an email asking you to buy a drug that you have absolutely no use for?

The same rule applies: targeting

My advise? To really nail down your internet marketing strategy and hit the pavement running, here's a shortlist of things to consider.

>>> Hand Pick Your Partners Wisely

Notice I said "hand pick". Choose a few partners that you feel would be ideal candidates. Learn a bit about them and their business BEFORE


you contact them.

>>> Get Personal

When you finally decide to contact a potential partner, personalize your contact with them. Add a comment about how you like their website or ezine. Maybe you are a customer who enjoyed their product.

Be sincere and it will shine through.

>>> Think W.T.G.T.D.W.M.?

People are busy, overloaded, overworked. When you send out an email looking for people to publish your article, review your new ebook, or promote your product, you need to think W.T.G.T.D.W.M.?

W.T.G.T.D.W.M. = What's This Got To Do With Me?

Once again, if you are targeting the right partners and choosing them wisely, this question should be self-answered by the person who are contacting.

For example,

"Hi Andy. I am contacting you today because you are among the top snake breeders in America."

If your article, product, joint venture is related to snake breeding, you are half way to the finish line already.

>>> The 80/20 Rule Is A Lie

Ever heard of this rule? 20% of people produce 80% of the results? Online, this is more like the 97/3 rule. If you are looking for joint venture partners online, 97% of people will do nothing to help you. Sure, they might seem interested at first. But, when it comes time to "play ball", they will suddenly drop off the earth.

Your goal? Stop wasting time marketing to "everyone". Find the 3% who will work with you to accomplish your goals and make things happen.

Tip: If you are focusing on a highly targeted market, this will happen much easier.

>>> Know When To Back Off

So, you've sent two emails with no reply. Is it time to call it quits? Not always. Some people are genuinely on information overload and won't get back to you for several days (if not a week). Why not pick up the phone, make one last attempt and contact them by phone? If they fail to return your email or voicemail, perhaps it's time to move on (see 97/3 rule above).

Remember, the name of the game is targeting. When putting together your internet marketing strategy, pick your partners wisely -- aim to find that golden 3% as quickly as possible.

Take your time and get this part right from day one. It makes all the difference in the world when you are sending people something that is of real interest to them.

If it appeals to them, they will pay attention, and the boost in response you receive will speak for itself.

About the Author

Jason Potash makes it easy to learn from today's top marketing experts. For details and to claim your free Audio Library Membership, visit this site now: http://www.jvking.com

 

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Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
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Monthly magazine with reviews, articles, and discussion forums.
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An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

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  • how to use your google api key as your secret weapon part two

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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